What is Google Hotel Ads?
Google Hotel Ads is a metasearch channel that drives traffic and bookings to your brand website by putting your ad in front of guests when they are ready to book.
How does it benefit you?
- More Traffic to Brand Site: Display hotel rates in real-time to acquire high quality leads
- Limit OTA Commission: Get more direct bookings to reduce commission cost to OTAs
- Guest Knowledge: Interact with your guests at every touch point to gain loyalty
Why Google Hotel Ads matters?
With Google Hotel Ads, you can
- Display available room rates: Add prices to your hotel listing on Google
- Differentiate room packages: Display features and amenities like free Wi-Fi and breakfast, or highlight unique offerings like wine tasting events.
- Optimize conversion tracking: Make the best use of your budget by measuring the effectiveness of your ads down to the property and across devices.
- Reach travelers across Google platforms: Hotel Ads appear globally on google.com and Google Maps, wherever travelers are shopping for hotels – on desktop, tablet and mobile devices.
Grow your business with Hotel Ads
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