Customer: Chateau Versailles, Canada
Product Used: Channelmanager Pro & Shopper Weekly
"Yield managers are becoming increasingly important to maintain our place in the market but also to ensure our resellers have accurate information. More of our wholesalers are requiring us to manage rates online. Through Channelmanager Pro this process has saved valuable time. We have introduced more dynamic promotions and can now give attention to social media campaigns."
- Isabelle Descombes, Electronic Distribution Manager
- Maintain Best Available Rate
- Improve Length of Stay & Revenue
- Significant Time Savings
Chateau Versailles' Electronic Distribution Manager was spending up to a full day every day updating multiple extranet channels with new rates. The hotel was struggling to maintain its policy of Best Rate Guarantee (BRG) and with the increasing importance of web bookings, rates were becoming impossible to manage.
With increasing online bookings Chateau Versailles experienced more last-minute reservations; this meant the hotel was playing the waiting game. The hotel needed to be proactive and push more promotions out to the market to capture advanced bookings.
The amount of time consolidating market rates and updating third-party booking channels needed to be significantly reduced. Chateau Versailles needed a system that would consolidate inventory data from travel websites into one report, and a channel manager to update the extranets. It was important that the Electronic Distribution Manager could spend more time assessing market conditions, developing new rate strategies and helping Reservation Agents and Service staff offer a higher-level of customer service.
Return on Investment
Opportunity: Chateau Versailles price shops its own room rates and makes comparisons against local competitors to gauge market rate performance and monitor BRG. The time saved on price shopping and updating multiple channels has enabled Isabelle to develop new promotions, which has increased the Length of Stay (LoS) above 3 nights and helped the hotel outperform revenue expectations.
|Average salary for Revenue Manager
||$55,000 per annum
|Cost of managing channels without channel manager
||6 hours a day, approx: $41,250
|Cost for channel manager
||From $3,944 per annum
|Cost of managing channels with RateTiger
||30 minutes a day, approx: $3,400
||Approx $33,900 per annum
- Maintain Best Rate Guarantee & improve revenues
- Improve Length of Stay above 3 nights
- Significantly reduce time to manage channels
* Calculations presented are based on regional average salary of a Revenue Manager