After the recent news about Tiger Woods, the word Tiger has proven to be a popular search term on the web these days. Now a global technology company has found two of its key search terms [‘rate’ and ‘tiger’] are bringing unsuspected visitors to its website, a rather pleasant side affect – which is more than Mr. Woods can say for his recent media attention.
The recent press on Tiger Woods has provided significant tracking for RateTiger, the largest international provider of channel management, revenue management and benchmarking software for hotels.
But there is more traction on the web. Google announced it experienced a 5,000% increase in searches for the sportsman between November and December with many golfing and news websites experiencing a similar trend. Simply by typing in ‘Rate’ and ‘Tiger’ internet users can ‘Rate Tiger Woods’ mistresses’, ‘Rate Tiger Woods performance’, or optimise revenue with ‘RateTiger’.
Despite the increased interest, the company points out that it clearly has nothing to do with golf or Tiger Woods in person, “RateTiger is a premium product that can handle multiple partners,” said Keith Povah, VP International Sales, eRevMax – the parent company to the hospitality technology brand. “Our customers put a Tiger in their hotel because we fill beds across the globe time and time again!”
"Although we enjoy the extra attention, this is where our similarities end, after all - we deal with reservations and rates for hotels. The closest we come to golf is when one of our customers has their own course," concluded Sascha Hausmann, CEO.
About eRevMax International:
eRevMax International is a leader and pioneer in the field of online benchmarking and channel management for the hospitality industry. The company integrates directly with over 500 travel sites, CRS, PMS and RMS companies to provide hoteliers with ultimate revenue and distribution management tools.
RateTiger, by eRevMax, has become the industry's benchmark for rate shopping; revenue management and online channel management. Hoteliers save time and money running competitor price benchmarking reports and simplifies complex rate and availability updates across multiple online channels. RateTiger also offers premium reporting, distribution automation tools and OTA/XML connectivity.
eRevMax, founded in 2001, is now operating in over 65 countries and 750 cities. The company is headquartered in Dublin, Ireland, with regional offices in Orlando, U.S., London, UK, a technical development centre in India as well as six sales offices in mainland Europe. eRevMax currently employs more than 170 people across the globe, rapidly expanding across the European, American and Asian markets. For more information please visit http://www.erevmax.com.