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Louvre Hotels Group upgrades distribution network using RateTiger enterprise connectivity solution

  • London, 28 February 2013

Leading global hotel group implements full 2-way connectivity to build revenue opportunities & extend distribution reach

Louvre Hotel Group has upgraded its centralized distribution strategy to enable its properties worldwide to access onward third party distribution with a fully automated solution with seamless rate updates including reservation delivery. The company, with more than 1100 properties, has selected RateTiger’s enterprise connectivity solution to implement two-way connectivity with Louvre’s MICROS Opera ORS reservation system for their Premiere Class, Campanile and Kyriad brands.

RateTiger will allow Louvre properties to update rates and inventory while retrieving booking data from strategic global travel distribution partners including Agoda, Orbitz, HotelSpecials.nl and Bookit.nl amongst others. To meet regional and local distribution requirements, Louvre Hotels will continue using RateTiger’s Channel Manager to take advantage of its vast distribution network of travel sites to allow hotels to focus on local market demand.

RateTiger, from eReMax, is a fully integrated channel management and connectivity solution that entirely automates the connection between hotel inventory systems and distribution channels, regardless of business model, connectivity type or geography. Leveraging the flexibility of RateTiger, Louvre can maximize its revenue opportunity and reduce its distribution costs by quickly and efficiently increasing its distribution reach.

“One of our key goals as a Hotel company is to offer our hotels and franchisees a robust distribution network which enables them to manage existing partners efficiently and to capture incremental revenue by connecting with new partners across the world. eRevMax is a great technology partner for us as it has the full suite of products and services to meet our global and regional distribution needs."

said Chinmai Sharma,

Vice President - Revenue Management and Distribution, Louvre Hotels Group

“Working with Louvre Hotels Group reinforces our commitment to providing the global hospitality industry with market leading products and services to meet all their revenue and distribution needs. Being trusted by another leading a global hotel chain to implement and manage its global distribution strategy demonstrates the importance of our role within the industry."

said Greg Berman,

COO, eRevMax

The RateTiger enterprise connectivity solution delivers real-time connectivity between CRS/PMS, electronic sales channels including GDS, OTAs, IDS, Wholesalers, Tour Operators and other travel sales companies processing online hotel bookings. It supports full enterprise integration with 2-way XML connectivity; all delivered in a Software-as a Service (SaaS) model for the mid-market and Tier 1 hotel groups, counting Accor and NH Hoteles among its implemented client list.

About Louvre Hotels Group:

Following their respective purchase by Starwood Capital in 2005 and 2009, the alliance between Louvre Hôtels and Golden Tulip became Louvre Hotels Group in April 2011, making it a leader in the global hospitality market with more than 1,050 hotels in 42 countries ranging from 1 to 5 stars. The Group, established in 1976, now counts 6 brands: Première Classe, Campanile, Kyriad, Tulip Inn, Golden Tulip and Royal Tulip Luxury Hotels. Louvre Hotels Group, actively pursuing its development in France and abroad, plans to open 76 new hotels worldwide in 2012 and focuses on strong growth areas such as India, Brazil, the Middle East, North Africa and targeted European markets.

About eRevMax:

eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering – LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed competitor intelligence, comprehensive business performance analytics and reliable channel management capability through secure XML connections. Incorporated in 2001, eRevMax helps over 20,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost.

For more details, please visit http://www.erevmax.com/ or contact us on marketing@erevmax.com.

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