Berlin, Germany - 31 March 2011
Channel manager integrates one of the largest ecommerce platforms
Cultuzz Digital Media GmbH, specialist in online distribution and the world's largest service provider for eBay hotel bookings, has partnered with RateTiger to offer hoteliers an easier update on eBay alongside other distribution outlets.
Cultuzz, via CultBay, is the only service provider worldwide that has implemented direct bookings for hotels on eBay. The agreement makes RateTiger the first channel manager able to distribute inventory and rates to eBay via the CultBay platform.
eBay has become the largest international online marketplace with 14% of global e-commerce and over 275 million users worldwide. "Hoteliers need to take advantage of both traditional online sales channels as well as exploring new opportunities to secure bookings and generate more revenue," said Sascha Hausmann, CEO, eRevMax. "eBay is the largest ecommerce platform in the world and the opportunities for the travel industry are immense. Our connection will make updates seamless for hotels."
"Hotels have been using eBay successfully as a sales channel for a number of years now," said Dr Reinhard Vogel, Founder and CEO, Cultuzz. "Selling rooms on eBay offers hotels access to a unique customer base and enables hoteliers to steer guests towards low seasons and periods of low occupancy.
And, the beauty of it all, bookings on eBay are prepaid and non-refundable. The channel management connection with RateTiger will make the update and management process easier and help hotels maintain better rate strategies."
eBay will become an additional channel within RateTiger to sell rooms and update rates and inventory as per the sales platform's rules. Cultuzz works with some of the world's leading hoteliers on eBay including: Marriott, Renaissance, Hilton, Radisson Blu, Park Inn, Intercontinental, Choice Hotels International, Ramada Worldwide, Sol Melia, Swissotel Hotels & Resorts, Millennium.
About Cultuzz:
Cultuzz Digital Media GmbH is a leading provider of software, technology and content solutions to the travel and hospitality industry. Cultuzz has been working closely with eBay since 2002 and has played a major role in developing the travel category within the eBay market places.
eBay is allowing Cultuzz to seamlessly integrate its checkout solution within the eBay purchase management framework. In fact, Cultuzz is the only provider worldwide able to display the current availabilities of a listing and enable direct booking from the hotel's inventory after the purchase. Thanks to Cultuzz, over 275 million registered eBayers can book hotel rooms directly on eBay.
About RateTiger:
RateTiger, the leading division of eRevMax, has become the industry's benchmark for rate shopping; revenue management and online distribution, with the core objective to help the hospitality industry better maximize revenue by using 'next generation' innovative e-products.
RateTiger enables hoteliers to save time and make money by making price comparison and updates of room rates and availability to multiple online channels as easy as possible. With over 600 distribution outlets connected to RateTiger (a large number of those using robust XML technology) hoteliers can now easily update multiple distribution channels and travel portals, report on bookings, help calculate rates, and gather rate data to benchmark competitors. RateTiger is also connected to the four major GDS. The RateTiger portfolio works in real-time to provide accurate and representative information and functionality for online sales and revenue opportunities.
For more information please visit http://www.ratetiger.com.
For further information, please contact:
Ryan Haynes
Marketing Manager, RateTiger
Tel: +44 (0) 7825 66 15 75
Email: ryanh@ratetiger.com
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