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Innkeeper’s Lodge selects RateTiger to optimise price strategy

  • London, 28 May 2013

UK-based value hospitality brand, Innkeeper’s Lodge has selected RateTiger for maximizing revenue through effective rate forecasting and rate parity. Its lodges across the UK will use RateTiger Corp, an award-winning price shopping intelligence tool to monitor, control and optimise rates across online distribution channels.

Innkeeper’s Lodge will use RTCorp to monitor its competitor hotels across four sites for analyzing its market position and ensure pricing decisions are relevant and dynamic. The intelligent room rate business data also allows hotels to access past and current pricing data for accurate forecasting. Data can be extracted from thousands of travel websites and hotel sites including the Global Distribution Systems (GDS).

“RTCorp has enabled us to become more competitive within the hotel marketplace. We can now monitor our position and manage rates depending on demand."

said Simon Stringer,

Marketing Manager, Innkeeper’s Lodge

RTCorp enables hotels to expand their product offerings and monitor specific benchmark parameters like room-type, length of stay and meal plan for true like-for-like comparisons with the market for ultimate rate transparency to further improve revenues.

“An effective rate shopping tool is fundamental to a hotel’s success. With rate parity becoming an industry norm, hotels need to ensure compliance with policy. RTCorp sends automatic alerts for any anomalies or breach of rate policies for the hotels to quickly address the issue and further develop business relationships with OTAs. This provides ultimate rate transparency to further improve revenues for each and every property in all locations."

said Cristina Blaj,

Sales Manager, eRevMax UK

Innkeeper’s Lodge can access market intelligence through online reports, scheduled reports and ranking reports which shows each property’s position across all selected travel sites.

About Innkeeper’s Lodge:

Innkeeper’s Lodge offer quality budget hotel rooms in 43 locations across the UK, from towns and cities to countryside settings, each with an individual character and a cosy pub serving good food and drink right on the doorstep.

Find out more at www.innkeeperslodge.com.

About eRevMax:

eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering – LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed competitor intelligence, comprehensive business performance analytics and reliable channel management capability through secure XML connections. Incorporated in 2001, eRevMax helps over 20,000 hoteliers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost.

For more details, please visit http://www.erevmax.com/ or contact us on marketing@erevmax.com.

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Customer Speaks

"Yield managers are becoming increasingly important to maintain our place in the market but also to ensure our resellers have accurate information. More of our wholesalers are requiring us to manage rates online. Through RTChannelmanager Pro this process has saved valuable time. We have introduced more dynamic promotions and can now give attention to social media campaigns,” -

Isabelle Descombes,

Electronic Distribution Manager, Chateau Versailles, Canada.

“Implementing a channel management system was essential and has proved to be money well spent! We have achieved better market transparency while simultaneously saving time. Additionally, we could boost different roomtype category sales to further increase our revenue. The result is a significant growth in turnover alongside a saving on process costs!” -

Markus Barth,

Regional Director & Hotel Director, RAMADA Überseehotel Bremen, Germany

“We generate almost 18 % of our bookings through the internet. RateTiger helps a lot, we save time updating our rates and allotments, which help us reach our sales targets. We are able to manage products by length of stay applying the relevant rates across 9 websites – so it is incredibly practical,” -

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Dedeman Istanbul, Revenue Manager, Dedeman Istanbul, Turkey

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