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Leading Hotel Chain Picks RateTiger


London - 5 September 2008

Vila Galé opts for leading online distribution management tools

One of the world's leading hotel chains Vila Galé has chosen RateTiger's channel management solution to drive its business forward.

The Vila Galé group which is responsible for 18 hotels in Portugal and Brazil, has opted for RTAllocator Lite - a tool to help hoteliers with with room rate parity and inventory distribution across multiple third-party websites.

After viewing several products in the market, the Portuguese chain believes RateTiger is both the most efficient and user friendly.

Gonçalo Rebelo de Almeida, Vila Galé marketing and sales director, said: "We have chosen RateTiger as they are the best suited to drive sales and maximize our revenue. The RTAllocator Lite package will optimise our business by allowing us to control rate parity and manage more websites without having to increase the number of staff we employ."

The real-time technology tool enables the hotel group to update revised allocation and rates in multiple distribution channels and control various strategies through a single easy to use interface.

Sascha Hausmann, RateTiger COO, said: "We are very pleased to be working with the Vila Galé group and to help them improve their market exposure while maximizing potential revenues."

He added: "The new RTAllocator suites have been extremely popular since the launch and it is satisfying to know we have built a product which suits hotelier's needs."

For further information, please contact:
Cass Helstrip or Jill Duffell
Rooster PR
Tel: +44 (0)20 7953 8774 or +44 (0) 20 7953 7419
Email: cass.helstrip@rooster.co.uk or jill.duffell@rooster.co.uk

About RateTiger:
RateTiger is a leading supplier of Online Distribution Management tools. Established in 2001 the company continues to pioneer new technologies for the hospitality industry. RateTiger, by eRevMax Inc., operates in 60 countries and 415 cities worldwide and has become an industry-wide benchmark for managing online distribution.

RateTiger suites operate across over 300 online distribution channels enabling hoteliers to switch from time-consuming complicated multi-channel processes to a single point of entry to the market. The products provide competitor rate analysis and updates third-party distribution channels and travel portals, in real-time.

RateTiger is headquartered in the US, with an EMEA HQ in London (UK) managing offices in Germany, Netherlands, Italy, France and Spain, and a technical development centre in India. eRevMax employs over 170 people and is rapidly expanding across the European and American markets.

For more information please visit http://www.ratetiger.com.

About Vila Gale:
Vila Galé is one of the largest hotel groups in Prtugal and ranks in the top 250 hotel companies in the world. The group is comprised of various associations, of which the largest and most important is VILA GALÉ – Sociedade de Empreendimentos Turisticos, S.A. (Association of Tourism Enterprises). Founded in 1986, it is one of the toprated companies in Portugal and its activities include the management of all the hotels in the group.

The Vila Galé group is currently responsible for the management of 18 hotels: 15 in Portugal – Algarve, Beja, Cascais, Ericeira, Estoril, Lisboa, Porto and Madeira and three in Brazil – Fortaleza, Salvador and Guarajuba – with a total of 10,100 beds.

This hotel also has four new hotels in development – three in Portugal and one in Brazil.

The capital investment in Vila Galé is all Portuguese and is divided between José Silvestre Lavrador, the heirs of José Jorge Ruivo and de Almeida, Chairman of the administrative board.The company also has holdings in Vila Galé Gest, S.A., the assossciation that manages the Vila Galé Real Estate Fund.

For more information please visit http://www.vilagale.pt/.