Customer: Bega Hotel, Russia
Product Used: RTChannelmanager | Since: October 2010
“We’ve been using RateTiger since 2009, and it really helped us to achieve our goals in online market segment. Along with a major boost in online sales, the rate parity problem has been solved effectively. RateTiger helps to save valuable time to concentrate on other aspects of marketing, as its interface is easy to use. We highly recommend RateTiger for any revenue management team.”
- Arkady Krouchinsky, Vice-Director
- Significant time savings
- Better occupancy, revenue & online bookings
- Rate parity & currency management
Background
With high demand for rooms in Moscow, the Bega Hotel has to manage all its sales channels carefully. The property experiences very high occupancy rates and Average Daily Rates (ADR), therefore it is essential the hotel responds quickly to changing occupancy levels. Rates needed to be adjusted and managed across nine websites based on occupancy levels however, prior to the introduction of RateTiger, updates were proving time consuming which meant the team was struggling to maintain rate parity and consistent sales restrictions across all its channels.
Opportunity
Timing is key in Moscow. Sometimes the hotel needs to make instant decisions to raise ADR and if the hotel doesn’t have time to process these updates they lose money. Centralising and automating channel management provides the hotel with instant access to all their sales platforms to make quick adjustments and achieve 100% occupancy without losing out on additional revenue.
Solution
Installing RTSuite gave Bega Hotel full control. The Revenue Manager is able to change rates and availability simultaneously across all the different sales platforms. It’s been a major boost for the hotel especially with foreign markets; RateTiger helps maintain the right rates across all channels regardless of currency. Its automatic currency conversion and management of website restrictions and fees ensures rates remain consistent.
Return on Investment
Time saving: Bega Hotel experienced an increase of approximately 15% – 20% from online bookings and saved over an hour every day processing updates. The Vice-Director can now manage online guest reviews working with other departments to solve and improve issues from guests.
Bega Hotel will be installing StrategyEngine to help automate its occupancy strategy. The module, part of RTSuite RTChannelmanager, will perform calculations to increase or decrease rates according to hotel’s rate scale. This will make it automatic making another aspect of channel management easy.
Key Achievements
- Saving 75 minutes a day processing updates
- Increased booking levels 15% - 20%
- Management of guest reviews and hotel services
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