Customer: Down Hall Country House, UK
Product Used: RTChannelmanager Pro
"RateTiger is easy to use and if I'm ever stuck, technical support is quick to answer my questions. The service level is excellent giving me greater confidence to explore RateTiger more and discover new functions that further optimises our channel management activities. Features such as Smart Fill helps me save so much more time."
- Melanie Bertram, Revenue Manager
- Saving Valuable Time
- Easing Inventory Burden
- Maximising Occupancy
Background
Down Hall Country House has been using RateTiger to manage the distribution of availability and rates to multiple channels across the Internet. Down Hall serves as an excellent venue for conferences/events and weddings and is situated close to Stansted Airport.
Opportunity
The hotel needs the best representation and availability across all its Online Travel Agents and booking channels to achieve good occupancy levels. The revenue manager has been steadily adding new channels to reach a larger market mainly for the Leisure - Medium Luxury guest. Down Hall Country House now distributes across 9 online channels, up from 5 in 2006.
Solution
The hotel needed a tool that would update multiple channels and offer greater functionality as the distribution strategy evolved. Down Hall Country House has added further websites to catch a wider booking audience and compete with branded hotels. In recent months both the local markets and lasting effects of the economy means price and occupancy control is of greater importance.
Return on Investment
Opportunity: Fulfilling occupancy has been a challenge for the property due to softening of conference sector and change in mix of Stansted flights as well as increase in bedroom stock. Down Hall Country House Hotel is increasing online exposure and booking opportunities by increasing the number of third party booking websites.
| Average salary for Revenue Manager |
: |
£30,000 per annum |
| Cost of managing channels without channel manager |
: |
2 hours a day, approx: £7,500 |
| Cost for channel manager |
: |
From £1,425 per annum |
| Cost of managing channels with RateTiger |
: |
30 minutes a day, approx: £1,875 |
| |
|
|
| Cost savings |
: |
Approx £4,200 per annum |
Key Achievements
- Increase number of booking channels
- Manage balance between price point and occupancy
- Connect with Leisure market
* Calculations presented are based on regional average salary of a Revenue Manager |
