Customer: Washington Jefferson Hotel, USA
Product Used: RTChannelmanager Pro
"We chose RTChannelmanager Pro because, as well as being a very detailed and specialised product, it is still very quick and easy to use. It was also important for us to have access to reliable customer support so that problems could be quickly resolved to save us losing out on potential revenue. We currently gain about 50% business from the internet. I cannot imagine not using the software anymore. RTChannelmanager Pro is of daily importance!"
- Kate Martin, General Manager
- Saving Valuable Time
- Generating 50% of All Bookings Online
- Increasing Online Presence
Background
Until a few years ago, Washington Jefferson Hotel in New York's Theatre District was struggling to sell room inventory through two online distribution channels. The time intensive manual process was hampering the fulfillment of their daily business operations and therefore caused operational issues. However the General Manager was aware that it was essential to increase online distribution in order to remain competitive.
Opportunity
The Washington Jefferson Hotel provides weekday accommodation to business customers and is dependent on leisure travelers for weekend bookings. With online channels becoming a major booking source for travelers, the WJ team needed presence on various OTAs to ensure they remain profitable. Further the team needed to ensure all rates were accurate and could be updated regularly and quickly.
Solution
In order to enhance its online presence, Washington Jefferson required a system that would push information to various third-party channels including rates and inventory levels, and consolidate all changes in one report for easy tracking. Only a highly customizable system connected to maximum number of extranets and OTAs would bring the desired optimization.
Return on Investment
Opportunity: Washington Jefferson subscribed to RTChannelmanager in 2006 and upgraded to the PRO version in 2007. Currently they distribute across 9 channels and make about 20 changes a day which takes just 5 minutes. The team saves time to focus on operations, customer service, and analyzing the market, and is also confident that all rates processed are accurate and updated across all channels within minutes.
| Average salary for Revenue Manager |
: |
$120,000 per annum |
| Cost of managing channels without channel manager |
: |
2 hours a day, approx: $30,000 |
| Cost for channel manager |
: |
From $2,566 per annum |
| Cost of managing channels with RateTiger |
: |
5 minutes a day, approx: $1,200 |
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|
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| Cost savings |
: |
Approx $26,200 per annum |
Key Achievements
- Significant shift of business to online channels
- Increased rate flexibility
- Reduce operational burden of manual updates
* Calculations presented are based on regional average salary of a Revenue Manager |
