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Case Studies




Customer: GLA Hotels, France
Product Used: RTSuite

“Reacting quickly to the markets and maintaining a dynamic rate structure is important for GLA Hotels; therefore having both competitor rates and channel management functionality in one system has provided significant time savings. Data we can access through RateTiger allows us to assess the performance of each website so we can continually maximize bookings from our online channels.”

- Florent Strasser, Revenue Manager

  • Maintain Best Available Rate
  • Manage Rate Parity
  • React Quickly

Background
GLA Hotels has been selling across multiple online channels (14 websites) for many years with a clear objective to offer the Best Available Rate (BAR) on their website and ensure rate parity across all other sales channels. The business market hotel chain had successfully used channel managers in two properties.

Opportunity
The hotel needed to shop competitor rates regularly and be able to make instant updates to their third party partners. GLA Hotels needed to ensure it remains competitive, offered dynamic pricing and could react quickly to market changes therefore it was essential the channel manager had the capability of working in real-time and would provide the relevant data to assess the performance of sales channels.

Solution
GLA Hotels was looking for a replacement channel manager that could process updates instantly and work continuously in the background. The chain sought a product that could be installed in all three properties offering the same functionality and ease of use while delivering relevant inventory allocation and shopping reports to allow them to effectively manage their online bookings.

Return on Investment
Opportunity: GLA Hotels installed RTSuite to replace the existing system as it is easier to use, faster to process updates, delivers relevant allocation reports and could help the Revenue Manager maintain a dynamic rate structure for all properties.

Average salary for Revenue Manager : 32,000€ per annum
Cost of managing channels without channel manager : 2 hours a day, approx 8,000€
Cost for channel manager : From 4,138€ per annum per hotel
Cost of managing channels with RateTiger : 30 minutes a day, approx 2,000€
     
Cost savings : Approx 1,860€ per annum per hotel

Key Achievements

  • Rate shopping and allocation through one screen
  • Significant time savings
  • Make instant changes to rates and receive all relevant reports


* Calculations presented are based on regional average salary of a Revenue Manager