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Case Studies




Customer: Dedeman Istanbul, Turkey
Product Used: RTSuite RTChannelmanager & RTShopper | Since: 2010

“We generate almost 18 % of our bookings through the internet. RateTiger helps a lot, we save time updating our rates and allotments, which help us reach our sales targets. We are able to manage products by length of stay applying the relevant rates across 9 websites – so it is incredibly practical.”

- Kenan Kiziltepe, Dedeman Istanbul, Revenue Manager

  • Saving Valuable Time
  • Generating Online Bookings
  • Managing Channels Effortlessly

Background
Dedeman Istanbul needed to ensure its online sales channels were being managed effectively to optimize revenue. The hotel had set a target of achieving 20% bookings from the internet while also increasing rates and revenue from online bookings. The internet would help Dedeman Istanbul reach target markets in the most appropriate way.

Opportunity
Dedeman Istanbul needed to meet its online bookings targets managing multiple internet sales channels. The revenue management team needed to make more frequent rate and inventory updates while streamlining the management of various sales channels. It was also important that the rates are priced correctly to competitors to maximize bookings.

Solution
Dedeman Istanbul required a tool that would make online channel management easier and also allow access to regular rate reports to see how other hotels were priced. The hotel installed RTSuite RTShopper and RTSuite RTChannelmanager and are now able to benchmark and update rates and availability easily and efficiently.

Return on Investment
Revenue and room nights: The hotel is experiencing rate increases with an extra 5% in room nights and an increase of nearly 20% in room revenues. Dedeman Istanbul can now optimize sales channels productivity and manage their rates such that competitors do not out-price them.

Key Achievements

  • 18 % bookings from online channels
  • Increase in LOS & Room Revenue
  • Efficient management of LOS products