Customer: RAMADA Überseehotel Bremen, Germany
Product Used: RTSuite RTChannelManager & RTShopper Add-On: Allocation Management
“Implementing a channel management system was essential and has proved to be money well spent! We have achieved better market transparency while simultaneously saving time. Additionally, we could boost different roomtype category sales to further increase our revenue. The result is a significant growth in turnover alongside a saving on process costs!”
- Markus Barth, Regional Director & Hotel Director
- Substantial Time Saving
- Improved Market Transparency
- Increased RevPAR
Background
The 4star RAMADA Überseehotel Bremen is part of RAMADA Worldwide that has 70 hotels in Germany, Austria, and Switzerland. Located centrally in Bremen’s historical city centre, the hotel offers 124 rooms for leisure and business travellers. While two years ago OTAs achieved a booking volume share of 15%, today OTAs generate more than 28% of bookings in the region.
Opportunity
RAMADA Überseehotel Bremen wanted to expand its distribution to more websites, and also update existing channels frequently, but it was becoming impossible to manage them manually. Moreover, monitoring competitor rates on a regular basis became unattainable. Hence the RAMADA group’s headquarters decided to implement a channel management system at RAMADA Überseehotel Bremen, on a trial basis.
Solution
RateTiger’s RTSuite RTChannelmanager and RTShopper modules were implemented and it immediately improved online distribution. The hotel became more flexible at managing rates and updating inventory across all channels simultaneously. This helped increase market transparency and save significant time. Further the team could access reports on competitor rates which helped make informed pricing decisions. After successfully testing RTSuite at RAMADA Überseehotel Bremen, the system has now been implemented throughout the RAMADA group. Recently, the additional feature Allocation Management has been integrated to provide automated distribution of available inventory based on flexible allocation rules, defined by each individual property.
Return on Investment
The team has expanded its distribution network from 7 to 13 channels, their OTA rates increased by about 9% and turnover from OTA bookings has increased by about 52%.
Key Achievements
- Wider market outreach
- Increased OTA rate by almost 10%
- Raised OTA turnover by over 50%
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