We attended the Florida Huddle to meet with hotels and discuss opportunities to expand sales and marketing online through third party distribution channels.
Over 230 hotels attended the event and we were fortunate to arrange meetings with over a third of them. The team helped them identify ways to maximize the distribution of rates and rooms across the internet.
Siobhan and Gerard managed to secure a few sales and many leads for hotels and wholesalers. Doubletree Universal has also been referring RateTiger after the event.
Hoteliers were keen to understand more about technology and the online environment as they have manually managed their multiple channels for the past few years. The trend continued that many are worried over how the current economic situation will affect their business over the next 18 months and are looking at all options in an effort to remain competitive across many channels while reducing cost and time spent.
Hopefully by the time we attend HITEC in June many hoteliers will see what they can achieve through streamlining their sales online through channel management systems.