The €0.01 per room incident experienced by the Crowne Plaza is a pure example of how human errors can have a major impact on revenue. With the employment of a channel management system the revenue manager would have been able to ensure all rates were accurate across all channels before making the relevant updates.
Systems like ours allow hotels to set a minimum rate per hotel room to ensure typing errors are detected. As the online market place evolves, hoteliers are struggling to keep up, remain agile and control rates. This human error has occurred many times before and without utilising technology to simplify inventory and rate distribution, it is very likely to occur more frequently across the world as the number of channels that need attention increases.
Hoteliers really need to think sensibly during these times, to ensure revenues are optimized. Making mistakes like this will not only have an impact for the hotel itself but will also send the economy into further disarray.
Sascha Hausmann is the COO at RateTiger. He is a specialist in online distribution systems in Europe and the US and is looked upon as a trusted advisor. Sascha handles international operations and strategic alliances for RateTiger and speaks at various events. He is based in Germany, and also spends time across eRevMax’s international offices, mainly in America and the UK.
I recently went to Singapore to attend HTNG’s Second Annual Asia-Pacific Members’ Meeting & Conference. It took place from 13-15 July 2009 at the luxurious Ritz-Carlton – I was on the 22nd floor and enjoyed every minute of my stay, relishing the overwhelming view of the Marina Bay.
The HTNG member meetings are generally great and it was no different this year. It brought together key industry executives and eminent speakers who talked about thought leadership and HTNG workgroup progress reports.
It was an excellent platform to interact with like minded people ready to adapt to new technology. I met quite a few IT heads and GMs from various hotels and chains.
There was an interesting session on Hotel IT spending in the current scenario with panelists being CIOs of various hotels. It was good to get first-hand knowledge on what their priorities are currently.
The conference had an ideal mix of hoteliers and technology providers with around 150 people attending the event. As per the agenda, latest updates of the activities of various workgroups including In-room solution, Architecture and Property/Distribution Solutions, were shared with us.
The key take-away was the details of new technology and upcoming trends received from the core teams of different workgroups. Data security, green room technology and role of social media were the hot topics; other topics included technology updates on revenue management, online distribution and related areas.
I feel it was an event worth attending as it provided excellent rapport building opportunities and first-hand information on how the industry is faring. These kind of events give that realistic feel and allow you to compare between analysts forecasts and actual scenario, and accordingly decide your next move forward.
Udai Singh Solanki is the CIO at RateTiger where he steers the development team, oversees organizational process and IT strategy. He also looks into Information Security and Management. Udai is passionate about innovation and keeps himself abreast on latest happenings by attending events and tradeshows. He is based in eRevMax’s technical development centre in Kolkata, India.