The 2009 edition of Buy Tourism Online in Florence turned out to be better than expected. With various companies backing out from big international events, this travel tradeshow was quite well attended. Compared to last year, more people turned up for the event and the total count almost touched 1600.
With interesting sessions on online travel, evolution of internet, travel 2.0 and other current trends being discussed by leading authorities and specialists in the field, the visitors got their share of take-away and hence were happy to be there. Furthermore, focus on technology integration was a big draw for hoteliers who were inquisitive to find out benefits from such tie-ups.
Representing RateTiger at BTO was a great opportunity for me to meet up with many local Italian hoteliers. Not only is internet sales gaining prominence amongst them, they are also embracing technology to better manage online distribution. Hoteliers who knew about RateTiger products were keen to see a demo and some signed up immediately acknowledging the efficiency and simplicity of our products. Many others were interested and enrolled for our trial version to get a feel of the software.
With business prospects improving, hoteliers are more open to adopting technology solutions that will help them save time while maximizing revenues. I personally look forward to the next edition of BTO which I expect to be bigger and better.
Enzo Aita is Sales Manager – Italy at eRevMax and is responsible for sales of RateTiger products in the region. Enzo is based out of Italy and can be reached at email@example.com
Gaste 2009 which took place from 8th – 11th November this year in Leipzig, Germany didn’t to draw much attention for online distribution. The event was low in attendance and the gathering consisted mostly of students from hospitality institutes.
With various competitions and sessions focused on catering, Gaste was a complete F&B forum with little focus on distribution and online channel management domains. Even then we were successful in creating entry level awareness about the concept amongst East German hoteliers.
One thing we learnt was the need to stick to established events like ITB Berlin if we are looking at promoting RateTiger and generating business in Germany. With the way internet is being widely used, I hope there will be more regional hospitality tradeshows which focuses on upcoming online distribution and channel management technologies.
Ulf Guldi is Sales Manager – Germany at eRevMax and is responsible for sales of RateTiger products in the region. Ulf is based out of Germany and can be reached at firstname.lastname@example.org
World Travel Market has consistently performed as a fantastic tradeshow within the hospitality community over the years, and 2009 was no different. Despite the industry having high cloud coverage over the past 18 months, WTM’09 was an excellent exhibit of the bright light at the end of tunnel for bustling hoteliers.
Both new and veteran exhibitors alike will testify that this year’s event was well attended, and more importantly attended by the right parties. At RateTiger we definitely felt the presence of hoteliers and OTA’s visiting our stand with intent. Visitors have become shoppers! As a result, our expanded stand was constantly lively and packed with prospective hoteliers roaring with the desire to put a tiger in their hotel.
WTM has always been a dynamic event not only for generating new clients, and building on existing relationships but also for creating new partnerships and sharing great ideas. For me personally, the event was a great success, especially hearing the many stories from hoteliers’ on how RateTiger tools have already or will in the future save them time and help maximise revenue.
Without a doubt I look forward to WTM 2010. See you there next year.
Casey Davy is Sales Manager – UK at eRevMax. He is responsible for sales of RateTiger products in United Kingdom. Casey is based out of London and can be reached at email@example.com
ITB Asia 2009 which took place at the Suntec Exhibition & Convention Centre, Singapore, was worth the value of time and resources we spent planning and exhibiting there. It was the perfect setting for an Asian travel tradeshow and I am glad the second edition of the three-day B2B show has maintained its growth despite recent economic challenges.
This was our first participation in an Asian tradeshow; Sascha, Keith and I were quite excited to see how it would turn out. I had a large number of appointments and many delegates dropped by. The interactions went really well and now back in Delhi I have already done quite a few product demos with the newly built contacts.
We were amazed and pleased to see the reaction we got from fellow exhibitors and visitors, mostly hoteliers. They were aware that RateTiger offered premium quality products and they wanted to get a first hand feel of the software. We obviously were geared up to show them the tools and how it can help them.
The event presented us with an opportunity to network with Asian hoteliers, online travel website owners as well as travel agents, all of whom form a crucial part of our prospective audience. ITB Asia managed to attract the right mix of people with nearly 43% from accommodation sector, tour operators and travel agencies made up 31%, while tourism organizations and associations accounted for 10% of the audience.
Infact to translate its success – the show had 679 exhibitor organizations, among them one was RateTiger. Along with that 553 vetted quality buyers from 50 countries were present and nearly 18,000 buyer-seller appointments took place.
I look forward to ITB Asia 2010 and I am sure it is going to be bigger and better.
Sudhir Ghildiyal is Sales Manager – APAC at eRevMax. He is responsible for sales of RateTiger products in the Asia Pacific region. Sudhir is based out of Delhi, India and can be reached at firstname.lastname@example.org