The 2009 edition of Buy Tourism Online in Florence turned out to be better than expected. With various companies backing out from big international events, this travel tradeshow was quite well attended. Compared to last year, more people turned up for the event and the total count almost touched 1600.
With interesting sessions on online travel, evolution of internet, travel 2.0 and other current trends being discussed by leading authorities and specialists in the field, the visitors got their share of take-away and hence were happy to be there. Furthermore, focus on technology integration was a big draw for hoteliers who were inquisitive to find out benefits from such tie-ups.
Representing RateTiger at BTO was a great opportunity for me to meet up with many local Italian hoteliers. Not only is internet sales gaining prominence amongst them, they are also embracing technology to better manage online distribution. Hoteliers who knew about RateTiger products were keen to see a demo and some signed up immediately acknowledging the efficiency and simplicity of our products. Many others were interested and enrolled for our trial version to get a feel of the software.
With business prospects improving, hoteliers are more open to adopting technology solutions that will help them save time while maximizing revenues. I personally look forward to the next edition of BTO which I expect to be bigger and better.
Enzo Aita is Sales Manager – Italy at eRevMax and is responsible for sales of RateTiger products in the region. Enzo is based out of Italy and can be reached at email@example.com