As every year, March is the month during which the international hospitality industry meets in Hamburg for INTERNORGA. Europe’s biggest trade fair of its kind has a remarkable tradition – in 2010 the harbor city in Northern Germany saw its 84th INTERNORGA. Between 12 and 17 March, 1,105 exhibitors from 28 countries presented their products and services to more than 100,000 trade visitors from all over the world.

However, as in past years, RateTiger has not been amongst these exhibitors but focused its sales force on ITB, which took place partly parallel to INTERNORGA. The reason is plain: the trade show has a strong focus on gastronomy rather than hotel technology. Visitors are more likely to be concerned with choosing a new kitchen or some supplier for frozen food than with optimizing their online sales channels.

Yet there have been good reasons for me to spend two days at this vibrant event – the hospitality journalists. The journalists visit INTERNORGA en masse, to find out about new products to write on, catch new advertising clients, or new subscribers for their publications. It’s a great opportunity to have so many press contacts in one place, to update them about the various developments at eRevMax and RateTiger!

Being a Hamburger born, these two days have been a home match for me, and while I believe that INTERNORGA is not likely the best place to meet software buyers, I am convinced that it’s a perfect chance to intensify press relations. Last year we’ve had several articles published after INTERNOGA, particularly our case studies. This year I’ve met with the journalists of six publications plus the editor of an online news portal, and they’re all keen to write on channel management some time this year.

Everyone agreed that it’s necessary to educate hoteliers about the potential as well as the demands of the online market. Multiple channels require constant and strategic updating, which seems frightening and impossible for certain hoteliers, but at the same time the chance exists to increase occupancy and make money.

Like last year, INTERNORGA 2010 has been a success, with us managing to divert editors’ attention to channel management and online distribution. German editors have begun to associate channel management know-how explicitly with RateTiger, proving that eRevMax’s strategy to focus on education and training works out.

Jasmin Keller is the PR Representative – Germany at eRevMax and is responsible for all PR activities of RateTiger in the region. Jasmin is based out of Germany and can be reached at

ITB Berlin 2010

ITB Berlin 2010 has kicked-off to an excellent start as our CEO completes a contract of partnership with Micros as RateTiger technologies further integrates with Micros Opera suite to provide channel management features. Our sales managers have also been bouncing around the very large exhibition centre meeting with hotels chains and property owners to display the wide-range of services RateTiger provides.

This year we are also providing support to manage Advertising campaigns with our special partner TravelScream; hoteliers seem to be lapping this up while trying to get their head around how we are integrating all their processes into one – their eyes often beam when we say that as they realise how much time they will save.

Our RTSchool is being received with great interest, the Distribution Days in May and June will help hoteliers understand and get a greater grasp of multi-channel sales through a programme exploring channel management in changing markets with Xotels.

This year we have installed a large and impressive touch-screen display on our stand in hall 8.1 which is currently running the RateTiger iPhone application. Those RateTiger team members with an iPhone are proudly and excitedly presenting it to all delegates visiting us.

There is a constant stream of attendees through the Technology Hall all of which are at least pausing by the RateTiger stand in interest. It seems this is the year of channel management – we are all really feeling it, suddenly hoteliers truly understand how these technologies work and the necessity for them.

Ryan Haynes is the Marketing Head at eRevMax and is responsible for driving all PR and Marketing activities of RateTiger and eRevMax brands globally. Ryan is based out of London and can be reached at

Collecting the European Seal of E-Excellence 2010

We were honored to achieve the accolade of European Seal of E-Excellence for a second year in the row.The award recognized our commitment to providing intuitive and innovative solutions for the hospitality industry. Following last year’s success for RTStrategyEngine, this year it was time for RTSuite to take centre stage.

We applied for the European Seal of E-Excellence following the completion of our consolidation of hotel products (Shopper, Allocator and ChannelManager) into the single user-interface RTSuite. RTSuite was welcomed by our customers utilising two products, now making it quicker, faster and more efficient to manage multiple channels while remaining competitive.

The European Seal of E-Excellence was presented at the famous global technology show – CeBIT in Hannover, Germany. Here, companies have launched and unveiled new and life changing technologies from the Apple iPhone to Google Maps – I had the chance to get up close and personal with one of the Google Filming Cars – pretty meaty machines! So, with innovation being at the forefront of CeBIT it was only natural for the European Seal to be presented here.

The 60-minute ceremony acknowledged innovations and technologies from all across Europe followed by a social event for winners to discuss their award-winning tools. It became apparent that the theme was social media, from research to aggregation to dissemination – most of the winners worked across these new digital platforms providing solutions to help companies manage new business opportunities.

It was also interesting to learn that the recession hit the technology industry hard and CeBIT had fewer exhibitors than previous years, as noted by many delegates and witnessed by many bare spaces. However many are confident that it will pick up in the next 12months after a years lull. We at eRevMax look forward to RateTiger achieving more accolades this year and hope to return to the European Seal of e-Excellence in 2011.

Ryan Haynes is the Marketing Head at eRevMax and is responsible for driving all PR and Marketing activities of RateTiger and eRevMax brands globally. Ryan is based out of London and can be reached at

RateTiger visits Italian hospitality events

With various hospitality focused events taking place around the globe, we try our best to find out the best ones to attend. Recently I visited a couple of events – TFP in Milan and Revenue Day in Rome. Both were completely different events and though TFP Milan had a good turn-out, I really enjoyed the much smaller Revenue Day session which was very interesting and focused.

TFP was massive in scale with over 2500 people present but since the focus was focused on hospitality recruitment, I found the event to be a bit boring. On the other hand Revenue Day had around 50 hoteliers and the main speaker was the famous Italian Revenue Manager Franco Grasso who did an interesting training type session on revenue strategies.

I also got an opportunity to do a short presentation explaining how to apply Revenue Management through technology products like RTSuite and RTStrategyEngine. I was also invited to share inputs on channel management opportunities present to hoteliers today. Other discussion topics included Web 2.0, Brand Reputation, etc.

I feel such training sessions and Revenue Day organized by different associations are very helpful , not only for us as technology providers but also for hoteliers as they get exposed to various upcoming and useful tools that can be of immense help in their day to day operations.

I look forward to researching and attending various other such events in Italy.

Enzo Aita is Sales Manager – Italy at eRevMax and is responsible for sales of RateTiger products in the region. Enzo is based out of Italy and can be reached at