BITAC Tech & Operations 2010

I was in Fajardo from 2 – 4 May for BITAC Tech & Operations which turned out to be an absolute pleasure to attend. Getting to meet the right people directly (read – decision makers) and then spending time with them in a very relaxed environment, discussing economy in general, sharing ways to improve bookings via technology, doing sales pitch differently is any Sales Manager’s dream.

By now you would know how successful BITAC was for me where I got to meet the executives from Starwood, IHG, Hilton and various hotel management groups. With 200 people around from different hotel chains and companies, BITAC provided an unparalleled business platform to foster long-term relationships.

For those unaware of BITAC’s format, let me tell you that it does not resemble a trade show, conference or summit in any way. It is basically a platform to bring together the top echelon of both purchasing decision makers and suppliers through pre-set appointments which helps maximize everyone’s productivity and overall experience.

BITAC is a must attend event for RateTiger and I will ensure I am around here every year.

Gerard Carrie is Sales Manager – US at eRevMax and is responsible for sales of RateTiger products in the region. He is based out of Orlando and can be reached at

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