After the launch of RateTiger Academy at ITB Berlin, we organized a couple of Distribution Day seminars this month. The first took place on 8th June in Frankfurt, Germany and the second on 15th June in London, UK.
My colleague Ulf Guldi accompanied our CEO Sascha Hausmann and a couple of Xotels members for the German seminar; while I was at the London session which had our International Sales VP Keith Povah addressing the attendees.
The concept behind RateTiger Academy is to help hoteliers gain better control over travel channels in changing markets including pricing techniques, revenue management, competitor strategies and distribution management.
The Distribution Day was a full day programme focused on helping hoteliers to optimize their online and offline hotel distribution channels. The seminar focused on bringing renewed insight in today’s hotel distribution landscape and provided alternative techniques and ideas that can help to increase and optimize revenues and profits.
The highlights included importance of online and offline business, marketing power of individual channels, cost of distribution & channel contribution and distribution power / yielding opportunities.
We planned to have a maximum 25 members for each session but the London seminar got a great response and we had 27 attendees. The session was very fruitful for the hoteliers and we received a lot of positive feedback. They were very happy with all the information and knowledge sharing on revenue management and online distribution concepts and available technologies.
The newly opened H10 Hotel in Waterloo, London proved to be the perfect location for the seminar. The Distribution Day turned out to be a very fulfilling experience for the attendees as well as the organizing team from eRevMax and Xotels.
Casey Davy is Sales Manager – UK at eRevMax. He is responsible for sales of RateTiger products in the region. Casey is based out of London and can be reached at caseyd@ratetiger.com