Tigers in London for game planning

Tigers from across the world congregated in London, UK for the annual strategy convention. RateTiger representatives from Asia, Europe, South America and USA came to Reigate in Surrey to discuss plans for world domination.

In total there were about 30 of us looking at the new trends in channel management, the challenges hoteliers are facing and the effects that the economic situation could have on hotels. The International Sales Meeting gives us the opportunity to share best practices, identify similarities in market behaviours and plan product development to meet the new demands that hoteliers are facing with pricing, distribution and bookings.

This event is always an eye-opener as we discover there are similarities between Asia and USA while many European countries behave differently to each other. The past year has also seen emerging markets becoming more relevant for our technologies; through a series of regional sales presentations we learned which market wants what product immediately showing the differences in approach by revenue managers.

The three-day conference gave us all the opportunity to meet in person away from our emails and Skype in favour for more real discussion, debate and laughter. Now RateTiger has completed a very successful 10 years in the business, the team are pent up to drive forward for the next decade.

We’re ready for 2012.

Ryan Haynes is VP – Global Marketing at eRevMax and is responsible for driving all PR and Marketing activities of eRevMax and its various product brands globally. Ryan is based out of London and can be reached at ryanh@ratetiger.com

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