While revenue management systems are becoming increasingly sophisticated at allowing hotel operators to optimize their pricing strategies on room rates, they are only just beginning to tap the potential of other guest fees.
“One reason comparison of ancillary fees has lagged behind room rates is because the presence of ancillary fees can vary by market. For example, in the U.S., hotels often charge for Wi-Fi, while in Europe it is often free,” said Ryan Haynes, VP Marketing for eRevMax – RateTiger.
Read full story on hotelmanagement.net
One of the biggest international travel trade fairs, FITUR, took place from January 30 to February 3, 2013 in Madrid. It continues to be a global meeting point for travel professionals and it being the 33rd edition speaks about the popularity of the event.
Team eRevMax was happy to be back at FITUR, as it really is one of the key shows to meet Spanish and international hoteliers. The company’s stand saw RateTiger Spanish clients turning up in droves to speak to the Sales and Account Managers.
“We heard a lot of positive news and some excellent feedback. In addition, we had many new visitors keen to find out about RTSuite 3.0 and how it differentiates in the marketplace; well really quite simply — a) integrated product for both channel management and pricing; b) automated inventory distribution; c) full service account management; d) greater product flexibility,” said Ryan Haynes, VP Marketing.
He further added, “FITUR did have less exhibitors this year and at times there was a lull, there didn’t seem to be much discussion on the state of the Spanish economy, but this is now old news. Instead everyone focused on business. I’d be interested to see what FITUR can do to bring the magic back to the tradeshow.”
Automated distribution and allocation is becoming a hit with hotels – they are open to new product and ideas – hoping to overcome the current crisis. “We witnessed an increase in the enquiries – people were keen to know how it would help them in their distribution. Further I also noticed rising interest among Portuguese hoteliers this year,” says Flavio Bastos Amiel, PR Representative.
Nuria Bermejo, Service Manager thought that there were fewer stands and the attendance was low. “However I was glad to see that a lot of people came to our stand specifically to see us knowing the range RateTiger offers,” quipped Nuria.
From a sales perspective, Cristina Hernandez, Sales Manager for Spain noticed that the event was lacking in delivering for exhibitors – “The number of exhibitors are reducing year on year, however the good part was that hotels were excited to see our offerings. I was amazed to see that many small independent hotels knew exactly what they wanted and were glad to choose us.”
Are hoteliers keeping pace with the changing online booking space?
With a handful of powerful OTAs dominating the market, hoteliers are identifying ways to sidestep the high-commission they command. OTAs can be useful to engage a new guest, but many hoteliers are now aiming to drive repeat bookings to their own direct booking engines.
Ryan Haynes discusses Channel Management and OTAs on Hotel-Industry.co.uk – http://www.hotel-industry.co.uk/2012/12/erevmax-ratetiger-on-channel-management-and-otas/
With so many channels to track on a daily basis, hotel companies can’t afford to slip up. On the positive side, technology has evolved considerably to keep distribution and revenue management executives up-to-date in this multi-channel environment.
Hotel companies continue to pursue a connectivity strategy that provides the broadest reach possible at the lowest unit cost while being as accurate as possible. In today’s multi-channel environment, hoteliers need quick access to hotel-rate data and inventory positions on various sales channels. With online sales bringing increased revenue, it’s vital that hotels proactively manage their online presence and ensure room rates and availability accurately reflect their current status on all sales channels.
The process of doing this manually is now a thing of the past and even having separate pieces of software to manage different aspects of online sales is almost outdated. “Over the last couple of years we have seen increased focus on integrated applications, wherein hotels can do most of these complex tasks through a single system,” says Michael McCartan, chief executive officer, eRevMax International.
Customer Centric Web – Service Doesn’t Start in the Hotel, by Michael McCartan
Here’s one of my ghost stories where I tackle how businesses need to address the offline world of working.