Marriot Frankfurt witnessed an interesting event last month when the HSMA Pricing & Distribution Day 2014 took place. The forum aimed to inform members about the latest developments, trends and innovations in hotel pricing and distribution.
Being a Trust Partner, we got invited to the Trust Customer Conference in Amsterdam recently. This year’s event theme was “Blossom your distribution”. It was very well organized and provided a great platform to engage with hoteliers and also showcased the upcoming plans that Trust has for its product range.
The forum was designed mainly to exchange ideas and conduct informative, lively and interactive discussions between the Trust team and its business partners. Speakers were invited from leading companies including Google, TripAdvisor, Kayak, ICEPortal, and Essec Business School and shared key insights on industry issues, business opportunities and market trends.
Our COO Greg Berman was invited to present on the upcoming trends and technologies in Channel Management. It was an interactive session where Greg laid stress on eRevMax’s partnership with Trust Voyager and how it simplifies the distribution process to boost the revenue funnels.
Overall the event was a great chance for me to interact directly with multiple hoteliers, revenue managers as well as sales and marketing heads.
Pilar Sanchez Aita is Director Strategic Account Management at eRevMax. She can be reached at firstname.lastname@example.org
eRevMax, the leader in hotel online distribution and channel management solution has released an interesting infographic “Brazil 2014 – Capture the Craze” in time for the Games!
The infographic based on several market studies sheds key insights on international tourists flow to Brazil and Hotel Price Index. The study shows that in 2012 around 5.7 million travellers visited Brazil which will double by the end of 2014. eRevMax suggests hoteliers to focus on their distribution portfolio with a balanced mix of global and regional channels as an estimated $25 billion expected to be spent by tourists.
Brazil is witnessing an explosion of hotel inventory supply with over 173,000 new rooms being added before the event. With the online travel industry growing at over 34%, eRevMax believes there was never a better time for the Brazilian hotel industry to maximise revenues through intelligent online distribution.
To access the full infographic, click Brazil 2014: Capture the Craze
I was happy with the structure of this full day event as it allowed members to attend sessions that were relevant for them. The day started off with the welcome address by HSMA Germany chief, which was followed by key note session on “The hotel industry explained in five games” by Dr. Christian Rieck, professor of game theory, University of Applied Sciences, Frankfurt. The session went really well as it was quite interactive and engaged the audience effectively.
The rest of the event was neatly segregated into three parallel sessions – Metasearch, Revenue Management and Distribution. Each session had different sub-topics with expert speakers. The highlight of this year’s Pricing & Distribution Day was the panel discussion on the hot topic Meta Search – new opportunity or new threat to the hotel industry. Industry experts from Trivago, KAYAK, TripAdvisor and Google took part in the discussion and shared their insights.
The event provided a great networking platform to meet hotel owners and managers. We received some good reviews about our products and also got the opportunity to showcase some of our new solutions. I look forward to attending more sessions organized by HSMA – many congratulations to HSMA for the successful event.
Alina Wysokowsky is Sales Manager for Germany at eRevMax and is responsible for business development in the region. She can be reached at email@example.com