Top five trends which will shape US Hospitality industry this year
The first generation travellers who are connected to the world with internet have become the fastest growing customer segment in hospitality industry. Travellers aged between 18 to 34 comprise the largest and most diverse segment of US population. These hyper-connected travellers are communicating with the entire world in a new way with their always connected device- using laptop, tablet or mobile phone.
See more at: eRevMax Blog
THE BATTLE FOR ONLINE TRAVEL CONSUMERS: WHO WILL WIN?
Will the Internet – and online travel in particular – end up being dominated by juggernauts? Do online travel agencies (OTAs) stand a chance in a world where search engines offer e-commerce facilities, and giant retailers get into travel?
See more at: Web In Travel
Pushing Rates: Getting More Out of Every Room Night
The major hotel brands are assembling integrated software systems for their hotels that are stocked with advanced revenue management tools that automate the pricing process as much as possible, allowing operators to be much more strategic in their distribution and room rate decisions.
See more at: Lodging Magazine
Website, GDS and OTA: the right mix in hotel distribution channel investments
Investing marketing dollars in these online distribution channels is becoming essential if hoteliers want to retain customers, improve hotel positioning, and gain a competitive advantage in markets that are sometimes saturated with hotel supply. The Internet has made marketing more measurable and accountable with different metrics and analytics that show the contribution of marketing to the bottom line.
See more at: HVS
Hotel brands must travel cross-channel route to bookings
To engage consumers on their path from discovery to purchase, hotel marketers must sell the way their customers wish to buy and ultimately, that means distributing the brand effectively across all consumer facing touch points.
See more at: Mobile Commerce Daily