InterContinental Istanbul, one of the luxurious addresses in the Turkish capital, has endorsed RateTiger for reducing workload and time to manage OTAs. The hotel has been using award winning channel management solution from eRevMax to update rate and allotments across online sales channels since 2014.
The Turkish hospitality industry is characterized by smaller booking window and high volume online bookings. InterContinental Istanbul, a part of InterContinental Hotels & Resorts, is at present, receiving about 65% of their total bookings from online sources. The extreme competition fuelled by additional supply of rooms in the city, safety issues and geopolitical uncertainty has made managing online sales channels even more complex.
“Mostly bookings happen at the very last minute – a lot of bookings come in closer to the stay dates, booking window is getting shorter. This has changed the way we do business. We now update OTAs daily – sometimes multiple times a day,” said Nil Hepiseri, Director of Revenue, InterContinental Istanbul.
InterContinental Istanbul is leveraging RateTiger Channel Manager to update live rates and availability across multiple booking channels directly from their Property Management System (PMS) using the pooled inventory concept. All reservations made on these distribution channels are captured and available inventory automatically redistributed helping the hotels push last-room availability thus ensuring maximum occupancy.
“We are saving over 1.5 hours daily through the automated updates – just one change in the dashboard – and it gets reflected across all connected OTAs. With chances of manual error getting totally eliminated, we can focus on strategy,” commented Nil.