The Week, That Was – January 2018- Week 4
In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!
Cyberattacks on Hotels – What Should Hotel Owners and Operators Do?
Protecting guests’ information (and employees’ information) from hackers is one of the biggest business challenges faced by hotel owners today. Data breaches can result in loss of reputation and loss of revenue, and can trigger costly lawsuits and government investigations.
https://www.htrends.com/trends-detail-sid-98173.html
OTAs serve up even bigger trouble for Asia-Pacific hotels
Online travel agents have captured a huge portion of the online hotel market in Asia-Pacific — phocuswright puts it at a massive 70 per cent — and a new report lays bare the impact on hotels.
http://www.travelweekly.com.au/article/otas-serve-up-even-bigger-trouble-for-hotels/
The state of Hotel Central Reservations Systems (CRS)
Today’s travelers have high expectations of a personalized e-commerce experience along their journey, which makes guest-centric functionalities a top priority for a hotel chain’s central reservations system (CRS). As a result, the hoteliers’ demand for innovative and improved CRS services continues to grow.
https://goo.gl/yHPZCt
8 traits every successful Revenue Manager needs
Have you ever wondered what it takes to become a successful Revenue Manager? The Revenue Manager has a key role in getting guests through the doors during periods of high and low demand. This article will uncover the 8 traits every successful Revenue Manager needs to do the job!
https://blog.netaffinity.com/8-traits-every-successful-revenue-manager-needs/
Why Expedia or Priceline Might Just Be the Next Great Hotel Brand
As online travel agencies decide whether to become more like hotel companies, whether by providing some of the hotel brands’ services directly to hotel owners or actually owning hotel assets, their counterparts — the hotel brands — are wondering how they might become more like online travel agencies, in some ways.
https://skift.com/2018/01/23/why-expedia-or-priceline-might-just-be-the-next-great-hotel-brand/
How to optimize hotel website images and why you should
Many search engine optimization industry experts have made the connection between optimizing images and improved Organic Search performance. Updating Title Tags, Alt Tags and Image Filenames are a few of the recommendations to best optimize images on a website for better search engine rankings and performance.
https://gcommercesolutions.com/optimize-hotel-website-images-and-why-you-should/
Connect with us for your connectivity needs in this new year to make the most of online revenue. https://goo.gl/3gKUJZ
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The Week, That Was – January 2018- Week 3
How the Composition of RevPAR Growth Impacts Changes in Profits
The strong relationship between changes in RevPAR and changes in GOP becomes evident when analyzing data from the 2017 Trends report. From 2015 to 2016, the entire sample of 3,331 operating statements averaged a RevPAR increase of 2.6 percent, while GOP for the sample grew by 3.7 percent. However, when stratifying the sample by the magnitude of RevPAR change, we see a linear relationship between RevPAR change and GOP change.
http://lodgingmagazine.com/how-the-composition-of-revpar-growth-impacts-changes-in-profits/
Expedia looks at US traveler trends across Boomers
Expedia has shared the results of a multi-generational travel study, conducted in partnership with The Center for Generational Kinetics which explores the consumer behavior and travel preferences of American adults from Generation Z (18-22) to Baby Boomers (55-56). Expedia surveyed 1,254 US respondents aged 18-65.
https://www.tnooz.com/article/expedia-us-traveler-trends/
How to leverage user-generated content for metasearch
The world of digital marketing is always evolving as travel brands try to keep up with consumer needs and the growing demand for transparency and authenticity. One strategy that’s growing in popularity amongst suppliers is leveraging user-generated content (UGC), such as photos and tweets that are shared publicly by customers across various social media sites.
https://www.koddi.com/user-generated-content-for-metasearch/
Expedia and TripAdvisor win consumer hearts and minds online and offline
Data and analytics platform Engagement Labs has released its latest TotalSocial rankings of the top-performing online travel agency and travel search brands in the US, showing Expedia and TripAdvisor at the lead. The report evaluates brand reputation for each travel site by measuring social conversations over the past six months, compared to a previous ranking published in June 2017.
https://www.tnooz.com/article/expedia-tripadvisor-ota-social-media/
Data trends in 2017: TripAdvisor pivot, Costco’s rise and what they mean for the travel industry
The digital travel ecosystem is constantly evolving. Key players come and go, and market trends often shift to the unexpected placing of an added emphasis on the need to stay ahead of the curve. 2017 was no different as the year saw the emergence of exciting new players and shifts in the OTA market. There are two specific events had ramifications that are likely to continue to have a considerable impact on the sector in 2018.
https://www.tnooz.com/article/trends-2017-tripadvisor-pivot-costco/
What Investors Want to See From TripAdvisor in 2018
With its library of 500 million reviews and an average of 390 million monthly visitors, TripAdvisor (NASDAQ:TRIP) bills itself as the world’s largest travel community. Over the past few years, however, these prized assets haven’t translated into the kind of growth investors seek. As a result, TripAdvisor’s stock has dramatically underperformed fellow online travel companies Priceline (NASDAQ:PCLN) and Expedia (NASDAQ:EXPE), falling by roughly 53% since the beginning of 2015. Here’s a rundown of what investors will be looking for this year as TripAdvisor attempts to get its groove back.
https://www.fool.com/investing/2018/01/12/what-investors-want-to-see-from-tripadvisor-in-201.aspx
Connect with us for your connectivity needs in this new year to make the most of online revenue. https://goo.gl/3gKUJZ
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RateTiger showcases its Spanish connection
The Spanish travel segment witnessed a bit of instability in the last quarter of 2017 as a result of external events. It is in unpredicted times that people rely on each other even more, to create an ecosystem around them and feel secure and connected. This is when companies like RateTiger, known for its product stability and top service standards, prove to be ideal partners.
RateTiger works closely with multiple demand partners and the latest addition is Amadeus LinkHotel that provides multi-GDS services to distribute hotel inventory and content to the world’s global distribution systems.
The Week, That Was – January 2018- Week 2
Beyond Rate Parity – Why Transparency Still Matters?
2017 was a watershed year for rate parity. While several countries in Europe have put restrictions on the Rate Parity clause, the issue has been under the microscope in North America and Asia Pacific.
https://tophotel.news/beyond-rate-parity-transparency-still-matters/
How hotels can regain their pricing power
Hotels continue to experience record occupancy, so why can’t they drive their average daily rate? Duetto’s Marco Benvenuti explains how they could with Open Pricing.
http://duettocloud.com/videogallery/how-hotels-can-regain-their-pricing-power/
Business travel 2018: the state of play
There is going to be more money around this year, so on the face of it business travel should pick up speed. The Global Business Travel Association (GBTA) thinks it will, after taking a look at global economic prospects, and is forecasting business travel spending to grow by 6.1% against a likely 5.1% in 2017.
https://www.eyefortravel.com/distribution-strategies/business-travel-2018-state-play
Revenue managers to ‘adapt and adopt’ in 2018
What are some events and trends that you can identify and plan for now? And how can those be revenue managed in 2018
http://www.hotelnewsnow.com/Articles/264980/Revenue-managers-to-adapt-and-adopt-in-2018
Luxury Hoteliers Believe Customization Is Key to Winning Over Millennials
Smart hoteliers know they can’t afford to ignore the next generation of luxury travelers. Why? Because they are an economic force to be reckoned with. Customization, wellness, and technology are must-haves for any luxury hotel brand that wants to remain relevant — regardless of the age of their customers.
7 Steps to Achieve Hotel Website Accessibility and ADA Compliance
At the minimum, hoteliers must ensure that their websites are accessible to and navigable by customers with disabilities and substantially comply with the WCAG 2.0 AA principles
https://blog.hebsdigital.com/7-steps-to-achieve-ada-compliance/
Connect with us for your connectivity needs in this new year to make the most of online revenue. https://goo.gl/3gKUJZ
Thanks and have a good day!
Beyond Rate Parity – Why Transparency Still Matters?
A world without ‘Rate Parity’
Rate Transparency – where it stands now
Rate Strategy – Now and Then
The Week, That Was – January 2018- Week 1
Agoda certifies eRevMax as their Innovative Supplier delivering best-in-class connectivity solutions to hotels
Certification received for producing outstanding business exceeding expectations.
TripAdvisor to roll out Sponsored Positions for hotels
TripAdvisor has rolled their Sponsored Placements program which allows any hotel to bid to be at the top of the listings for any given destination. Previously, users could view the results by ranking, best value, lowest price, or distance, but if a hotel didn’t have the rankings to appear at the top of any of those criteria, they were all but invisible to the TripAdvisor customer.
https://www.tripadvisor.com/TripAdvisorInsights/n2796/drive-traffic-tripadvisor-sponsored-placements-accommodations
Google now lets travelers message hotels
Sending a “Message” is the newest call-to-action in Google’s My Business listing on mobile. Not only is this a free opportunity for hotels to connect with potential guests, but it is a more important new and direct channel for conversion from Google.
http://www.trustyou.com/blog/industry-news/google-listings-now-feature-messaging
2018’s top priorities for limited service hotels
It’s a well-known fact that today’s travelers are tech savvy, cost conscious, and come with high expectations compared to previous generations. In a rapidly changing industry that is increasingly focused on personalization, hoteliers are looking to stand out. Where there was once a very clear distinction between limited service and full service hotels, today we see the lines starting to blur. Many limited service hotels are offering more amenities, outlets and conveniences at a budget-friendly price point to satisfy today’s travelers.
https://www.tnooz.com/article/download-2018s-top-priorities-for-limited-service-hotels/
A revenue management perspective on 2017 and the coming year
Revenue management businesses are on the front line of many issues facing hoteliers today. As the hotel industry becomes subsumed into the wider “accommodation” industry, the demands on revenue management specialists widen accordingly. Here’s a perspective on 2017 and some thoughts on 2018 from Klaus Kohlmayr, chief evangelist for IDeaS Revenue Solutions.
https://www.tnooz.com/article/a-revenue-management-perspective-on-2017-and-the-coming-year/
Fornova Highlights Three Trends in Hotel Distribution to Watch
Fornova closed 2017 with year-over-year revenue growth in excess of 50%, and it raised a Series B financing to spur expansion in the year ahead, according to the company.
https://www.hotelbusiness.com/fornova-highlights-three-trends-in-hotel-distribution-to-watch/
Connect with us for your connectivity needs in this new year to make the most of online revenue. https://goo.gl/3gKUJZ
Thanks and have a good day!
Agoda certifies eRevMax as their Innovative Supplier delivering best-in-class connectivity solutions to hotels