The Week, That Was – January 2018- Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry partnerships, perspectives, and some general updates. Read on!!

How the Composition of RevPAR Growth Impacts Changes in Profits

The strong relationship between changes in RevPAR and changes in GOP becomes evident when analyzing data from the 2017 Trends report. From 2015 to 2016, the entire sample of 3,331 operating statements averaged a RevPAR increase of 2.6 percent, while GOP for the sample grew by 3.7 percent. However, when stratifying the sample by the magnitude of RevPAR change, we see a linear relationship between RevPAR change and GOP change.

Expedia looks at US traveler trends across Boomers

Expedia has shared the results of a multi-generational travel study, conducted in partnership with The Center for Generational Kinetics which explores the consumer behavior and travel preferences of American adults from Generation Z (18-22) to Baby Boomers (55-56). Expedia surveyed 1,254 US respondents aged 18-65.

How to leverage user-generated content for metasearch

The world of digital marketing is always evolving as travel brands try to keep up with consumer needs and the growing demand for transparency and authenticity. One strategy that’s growing in popularity amongst suppliers is leveraging user-generated content (UGC), such as photos and tweets that are shared publicly by customers across various social media sites.

Expedia and TripAdvisor win consumer hearts and minds online and offline
Data and analytics platform Engagement Labs has released its latest TotalSocial rankings of the top-performing online travel agency  and travel search brands in the US, showing Expedia and TripAdvisor at the lead. The report evaluates brand reputation for each travel site by measuring social conversations over the past six months, compared to a previous ranking published in June 2017.

Data trends in 2017: TripAdvisor pivot, Costco’s rise and what they mean for the travel industry

The digital travel ecosystem is constantly evolving. Key players come and go, and market trends often shift to the unexpected placing of an added emphasis on the need to stay ahead of the curve. 2017 was no different as the year saw the emergence of exciting new players and shifts in the OTA market. There are two specific events had ramifications that are likely to continue to have a considerable impact on the sector in 2018.

What Investors Want to See From TripAdvisor in 2018

With its library of 500 million reviews and an average of 390 million monthly visitors, TripAdvisor (NASDAQ:TRIP) bills itself as the world’s largest travel community. Over the past few years, however, these prized assets haven’t translated into the kind of growth investors seek. As a result, TripAdvisor’s stock has dramatically underperformed fellow online travel companies Priceline (NASDAQ:PCLN) and Expedia (NASDAQ:EXPE), falling by roughly 53% since the beginning of 2015. Here’s a rundown of what investors will be looking for this year as TripAdvisor attempts to get its groove back.

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