The Week, That Was – April 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury South Africa aparthotel recommends RateTiger, powered by LiveOS

South Africa based The Regency Apartment Hotel Menlyn has improved their online business with efficient rate and availability distribution through RateTiger, powered by LiveOS. The property has been leveraging RTConnect’s 2-way XML connectivitybetween its property management system and multiple online sales channels and utilizing the LiveOS platform to monitor competition, budget and pace for informed decision making.

Negotiation-based pricing: the future of hotels’ direct bookings?

Just as deregulation and the digital revolution gave birth to Yield Management, the current hospitality climate is ripe for disruption and innovation.

Pricing psychology for hotel revenue managers

When it comes to pricing psychology, perception can be more important than reality. And frames of reference will differ across individuals. So, your guests’ perceptions may be very different from our own perceptions of your pricing and products – and will even vary from guest to guest.

Upselling across the guest journey

By breaking accommodations choices down and offering them throughout the guest journey, hotels will experience fewer instances of cart abandonment, discover more opportunities for upselling, and with customized, AI-generated offerings, see an increase in conversions on upselling and cross-selling opportunities.

Best practices for successful hotel metasearch efforts

Having a robust digital strategy not only allows for potential guests to easily find your property but allows you to properly compete with OTA’s within the various digital channels.

How to build a digital culture at your hotel

There are three key areas that will encourage a digital culture change at your hotel – employee engagement, guest preferences, and data-driven decisions. Looking at them in detail will see increased productivity, stronger profitability and provide more memorable moments of true hospitality for your guests.

Guest reviews, room price more valuable than brand name in hotel selection

 A survey from Expedia Group Lodging Partner Services found guest ratings have a significantly stronger influence than brand value when consumers are picking a property. The findings indicate there is a 72% chance that a consumer will value guest ratings higher than a hotel brand.

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