The Week, That Was – April 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

How to Boost Hotel’s Repeat Business – 7 Steps to Follow

Hotel businesses can be intriguing and filled with challenges – whether in bad or good times. When there is high vacancy, you need to pamper your guests well, so that they come back again and you can get more customers. When your hotel is filled chock-a-block, you need to ensure that the requirements and requests of each guest are cared for in a proper way. Here are 7 steps to help you boost the repeat business of your hotel.

How to Boost Hotel’s Repeat Business – 6 Steps to Follow

eRevMax announces strategic partnership with Kuwaiti technology provider EEMC

Kuwait based hospitality solution developer EEMC has partnered with leading hotel connectivityprovider, eRevMax to deliver advanced channel management solutions to its hotel customers. eRevMax has signed an agreement with the company making them an official sales representative of RateTiger, the award-winning integrated channel manager, rate intelligence and connectivity solution for hotels.

The 2019 Hotel Reputation Benchmark Report

Now in its fourth year, the barometer analyzed 427 million online guest reviews from 140,000 properties across 200 countries over the past two years.

Airbnb leads $160 million investment in hospitality startup Lyric

The fresh capital brings Lyric’s total raised to $185 million, and will be used to expand its operations and support the buildout of its technology and data platform.

Four things to understand about your hotel data

When it comes to analyzing big data to understand guests and increase direct bookings, there are four key learnings that will help hoteliers compete with the big budgets of OTAs.

How to target today’s tech-savvy travelers

Customer segmentation is an efficient marketing tool, but it won’t deliver long-term sales results. Capturing attention and share of wallet from today’s tech-savvy travelers requires a more personalized approach.

The future of the hotel CRS

For many CRS companies, the “direct distribution” application is the booking engine. Period. Rate plans and availability from the CRS are distributed to the booking engine in the same way they’re sent to third-party distributors.

Expedia research finds price and guest rating gazump brand in hotel selection

Expedia Group and Unabashed Research have released a study that shows price and guest ratings are more important than brand value when it comes to hotel property selection.

The study of more than 900 consumers shows that independent hotels can more effectively compete today with their branded competition


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