The Week, That Was – May 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands in Mexico with Grupo Hotelero Santa Fe

Grupo Hotelero Santa Fe (GHSF), one of the leading Mexican hotel companies, has put its trust in award-winning RateTiger Channel Manager and Price Shopping solutions to grow its online business.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2019-erevmax-expands-mexico-with-grupo-hotelero-santa.html

How to train staff on distribution channel conversion

Front-desk employees have the power to encourage known regular guests to book direct. Here are some tips on how to help train your front-line staff on increasing conversions.

http://www.hotelnewsnow.com/Articles/294917/How-to-train-staff-on-distribution-channel-conversion

How OTAs optimize conversion across the customer journey

According to the latest Travelport research, 64% of travelers who have researched a trip with an OTA, but did not go on to book, say they prefer to book with suppliers.

https://www.phocuswire.com/Optimize-conversions-across-customer-journey

 

Facebook bid multipliers for hotels

Bid multipliers enable the use of complex, customized bidding strategies without the need to create several different ad sets with relatively small audiences.

https://koddi.com/facebook-bid-multipliers-for-hotels/

 

Research sheds new light on the impact Airbnb has on the hospitality industry

The findings suggest that in some cases, the presence of Airbnb can help attract more demand in some markets while challenging the traditional hotel pricing strategies.

https://www.hotel-online.com/press_releases/release/airbnb-v.-hotels-new-research-sheds-light-on-how-they-can-compete-and-benef#When:17:22:28Z

 

 

Trivago greatly increases its participation in Google Hotels

Buying Google Hotel Ads, which places an advertiser’s hotel rates in Google Search, Maps, and Google Assistant, gives Trivago higher visibility around the world, Chief Financial Officer Axel Hefer told analysts Wednesday during Trivago’s first quarter earnings call.

https://skift.com/2019/05/01/google-hotels-prompts-trivago-to-increase-advertising-in-50-global-markets/

 

Amadeus: Hotels shift from transactional to experiential paradigm predicted within five years

Replacing legacy technology with cloud-based system will enable the hotel sector to transitioning from a transactional to an experiential relationship with its customers.

https://www.travolution.com/articles/111188/hotels-shift-from-transactional-to-experiential-paradigm-predicted-within-five-years

10 Great Mother’s Day Campaigns to Draw Inspiration From

Mother’s Day marketing paradoxically can be both easy and difficult for brands. To stand out, a campaign either must execute perfectly on the standard approaches or add an original twist. What do these sorts of exceptional takes on Mother’s Day look like? Here are ten campaigns from previous years that every marketer can draw inspiration from.

https://www.hospitalitynet.org/opinion/4093126.html

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

eRevMax expands in Mexico with Grupo Hotelero Santa Fe

Grupo Hotelero Santa Fe (GHSF), one of the leading Mexican hotel companies, has put its trust in award-winning RateTiger Channel Manager and Price Shopping solutions to grow its online business.

Various brands of the group including Krystal Hotels and Resorts, Krystal Urban Hotels, Hilton Puerto Vallarta Resort and Hilton Garden Inn Monterrey Airport, among others, have been managing their online distribution via RateTiger’s intelligent solutions, powered by LiveOS. The group benefit from real-time visibility into property level business performance to monitor and improve key metrics like rate, booking production, pace and compliance in a centralized manner.

Located in Mexico City, Grupo Hotelero Santa Fe is leveraging RateTiger’s Channel Ecosystem with over 450 online sales channels to connect and distribute on better producing OTAs, resulting in an increase in occupancy and profits. The revenue management team relies heavily on the ISO and PCI certified solutions that eRevMax offers. It leverages RateTiger’s on-demand rate shopping reports to monitor competition and price movements to take informed rate decisions.   RateTiger, powered by LiveOS, is a simple tool that provides ease of connectivity and making quick updates across all channels, saving a lot of time and effort. The support team is very good, and we have had a great experience with eRevMax,” said Iván Tapia, E-Commerce Manager, Grupo Hotelero Santa Fe.

“Mexico is one of our key markets in Latin America and we are happy to see that our clients like to use our products. This recommendation is a testimony to our commitment to making online distribution easy for hoteliers. We have invested in building a stable and secure distribution network. Our solutions simplify operations, improve efficiencies and give hoteliers time to focus on strategy,” said Julian Lindt, Latin America Sales Director, eRevMax