The Week, That Was – October 2019 Week 5

Pontresina, Main Road, Engadin, Switzerland, Rhätikon

Things to Consider Before Choosing a Hotel Channel Manager in 2019

It is necessary to have a seamless hotel channel manager to manage distribution. It will let you sell rooms efficiently, maximise revenue and reduce the amount of time that you waste on manually managing OTAs resulting in empty rooms or overbookings. Before picking a hotel channel manager, here are a few things that you need to consider.

https://www.erevmax.com/blog/index.php/2019/10/things-to-consider-before-choosing-a-hotel-channel-manager-in-2019/

The real value of the bedbank distribution model

Reach, Growth, and Occupancy: the real value of the bedbank distribution model has been commissioned by Hotebeds and explores the unique role that bedbanks play in the hotel industry.

https://www.phocuswire.com/Hotelbeds-value-of-bedbanks-report

Ctrip is now Trip.com

The recently concluded 2019 annual general meeting of shareholders adopted the resolution to change the name of the company from Ctrip.com International to Trip.com Group.

https://www.hotelmarketing.com/articles/ctrip-is-now-trip-com

U.S. travel industry intensifies efforts to draw Chinese tourists

Across the country, the U.S. tourism industry is trying to counter one of the casualties of the trade war with China that is still raging despite a temporary truce this month: a drop in the flow of affluent Chinese visitors to the U.S.

https://www.travelweekly.com/North-America-Travel/US-intensifies-efforts-to-draw-Chinese-tourists

 The top 5 things you need to know now in hotel digital marketing: October Edition

This month, the latest digital innovations include Google testing search results without URLs, the benefits of being GDPR-compliant, and the colors that will be making a splash in 2020 design.

https://www.hotelmarketing.com/articles/the-top-5-things-you-need-to-know-now-in-hotel-digital-marketing-october-edition

Meet Team eRevMax at WTM London, Stand TT211 from 4 – 6 November 2019 – contact marketing@erevmax.com to set up a meeting.

Thanks and have a good day!

Things to Consider Before Choosing a Hotel Channel Manager in 2019

It is necessary to have a wonderful hotel channel manager in the hotel industry. It will let you sell rooms efficiently, reduce the number of unsatisfied guests and minimize your monetary losses as well as reduce the amount of time that you waste on double bookings, under bookings and overbookings. In the absence of a channel manager, hotels need to manually update availability and inventory on every channel. Before picking a hotel channel manager in 2019, here are a few things that you need to consider.

Things to Consider Before Choosing a Hotel Channel Manager in 2019

Real-time updates

Real-time rate and availability updates are important features of any capable hotel channel manager. The channel manager of your choice must let you adjust hotel rates and room availability with convenience. It should be connectible to many booking sites. Thus, when there is booking of a room, the availability should automatically change across every distribution channel.

Channel performance report

A proper channel manager needs to offer you detailed reports on every channel. It will allow you to view how every channel is performing, what has to be fixed, the amount of money that you are making and more. You should get higher visibility on your channel distribution network, which can boost your performance, and reduce your expenses. The channel managers that are best-in-class heavily invest in cutting edge analytics and reports that are easily understandable and show revenues, reservations and occupancy for a particular time period.

Connectivity to many markets and OTAs

You should also check the way your channel manager forms connection all your preferred markets and various OTAs. The connection established to many OTAs around the globe will let you enter your chosen markets that you supposed to be out of your reach. The process needs to be fast and easy, similar to ending a connection with an Online Travel Agency that you do not regard as important for your business. The best kind of channel managers let you use your most productive channels to advantage, and also experiment with channels that are less apparent and might help you gain access to markets that are tough to reach otherwise.

Support and training

A hotel channel manager of your choice needs to include support as well as training. In case it does not, you will be at risk of losing money and time. Without any training, you will not be able to get familiarity with a new hotel channel manager. It should help you to grasp all the particular features. The support needs to be great as well. Like any other software program, it can come with quite a few problems. When help is required, you need to be assured that it will be available right on time.

Pooled inventory

Proper channel management also needs a pooled inventory model. Make sure that there is sharing of your room inventory across every channel, instead of being manually allocated channel-by-channel. Pooled inventory makes sure that there is proper availability of rooms, so that the hotel rooms may be simultaneously promoted across every channel with no concern of overbooking.

The Week, That Was – October 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Argentina based Europlaza Hotel & Suites recommends eRevMax for channel connectivity

Europlaza Hotel & Suites, a midscale hotel in the heart of Buenos Aires has recommended eRevMax solutions for managing online distribution. The property has been using RateTiger Channel Manager since 2014 to maintain real-time rate and availability across multiple online sales channels and receive reservations.

https://bit.ly/2BFN2ki

How to Promote Your Hotel to Business Travelers?

Business travelers form one of the major groups of travelers, and this group is increasing with time. Expenses on global business travel are expected to rise by 7% by the year 2020, which means hoteliers have to go that extra mile to attract business travelers to their properties.

https://www.erevmax.com/blog/index.php/2019/10/how-to-promote-your-hotel-to-business-travelers/

TripAdvisor jumps on the hotel direct booking bandwagon

TripAdvisor is introducing a direct-booking feature to its Sponsored Placements product for accommodation providers designed to help them boost revenue. With the new feature, sponsored listings will now include a prominent link directly to a hotel’s website to facilitate a booking. Previously, listings linked through to an OTA.

https://www.phocuswire.com/tripadvisor-sponsored-placements-direct-bookings

Google vacation rentals: Booking Holdings is gone, Airbnb is in

Airbnb listings have begun appearing for the first time in Google’s vacation rentals feature in several European cities, including Paris, Amsterdam, and Madrid. Airbnb’s appearance in Google vacation rentals could be a cameo — a small test to see if participation is worthwhile.

https://skift.com/2019/10/22/airbnb-makes-debut-in-google-vacation-rentals-for-now/

Independent hotels disappearing as chains grow

More independent hotels are either joining the big chains or shutting their doors. One of the biggest reasons independent hotels are disappearing is that they’re getting acquired by the large hotel companies or joining them as affiliates to tap into their marketing power.

https://www.nytimes.com/2019/10/21/business/independent-hotels-airbnb-boutique-chains.html

Phocuswright: Capturing the Chinese travel consumer

1.4 billion people strong, the Chinese make up a large percentage of APAC travelers. Capturing Chinese travelers is like netting a big fish. They travel in throngs and have money to spend. This is proven by the travel bookings from the region amounting to USD 420 billion in 2018 and is expected to increase to USD 480bn in 2020.

https://www.traveldailymedia.com/capturing-the-chinese-consumer/

Agoda on moving beyond accommodation

In the past, Agoda was all about hotels. That has changed. Today the company sells flights, tours as well as alternative accommodation which has become a strong pillar of the business. Thailand-based travel platform Agoda says it is focusing on finding the “best inventory” for its customers, operating with the “best tech” and fending off the intense competition in Asia armed with the “best weapons.”

https://www.phocuswire.com/Agoda-John-Broughton-Brown-interview

Meet Team eRevMax at WTM London, Stand TT211 from 4 – 6 November 2019 – contact marketing@erevmax.com to set up a meeting.

Thanks and have a good day!

How to Promote Your Hotel to Business Travelers?

Business travelers form one of the major groups of travelers, and this group is increasing with time. Expenses on global business travel are expected to rise by 7% by the year 2020, which means hoteliers have to go that extra mile to attract business travelers to their properties. Most of the business trippers like to stay in hotels for face-to-face and corporate meetings. The opportunities for business expansion are very high, which has led to a rise in more room reservations, choosing from amazing foods and more. Here are some tips on how to promote your hotel property to business travelers.

How to Promote Your Hotel to Business Travelers

Use social media platforms

The internet is being used too much these days, and there is high demand for social media channels among vacationers as well as among business travelers. They make use of social media platforms to interact with business experts, update themselves on the latest trends in business and find out what their competitors are doing. You can post ads on Face book, YouTube and other websites to offer multi-media experiences to business trippers. LinkedIn is another robust platform that you can use to reach out to business travelers.

Offer them a wide variety of dishes

Business travelers tend to work for more time while traveling, and do not get the time to choose from the available food options in hotels. They like to choose whatever is offered to them. If you offer them the best foods, they will be impressed. It is a good idea to offer them healthy menu items, and provide them with a variety of healthy snacks such as fruits, yogurt, cereal, self-serve toast etc. Offer them vegan meals and gluten-free foods. Ask them whether they suffer from any food allergy, and offer them meals accordingly, so that they can stay fit and healthy.

Offer real-time services

For business trippers, time is something precious. They often spend much time in moving from place to place – such as shuttles, taxis, airport, home etc – before they arrive for rest or check in or to run for their following appointment. You can keep them satisfied with a fast process, like mobile / online check-in, and gathering all the important data and payment processing before guests arrive. You should also ensure a flexible policy for business travelers’ check-out and check-in times, to let them avoid delays in schedule, making life more convenient and ensuring brand loyalty.

Running loyalty programs

Hotels operate loyalty programs that can encourage guests to come back often. These types of programs can let you boost your brand reputation and value in the market. A flexible loyalty program can help hotel groups as well as independent properties to draw in business trippers, and retain repeat business by providing business travelers with the things that they appreciate – such as discounted stays and free nights.

Try to offer amenities that can make trips less tiring for business guests – such as discounted spa services, complimentary beverages and free transportation services. Loyalty programs can drawn in corporate guests very well, and also collect guest information that can be used further to provide them with more personalized services.

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Online travel trends in USA

It’s been a decade since the travel industry has turned around from the global recession. The past 10 years marks the story of remarkable resilience shown by the hoteliers. From accommodation sharing to rate comparison to social selling to travel demand surge – this has been a period of challenges, disruptions and growth.

Fueled by digital innovation, the shift to online travel booking has emerged as a global trend. In 2009, Expedia and Booking – two of world’s biggest OTAs processed around $15 billion in gross bookings. In 2018, they reported gross global bookings of $99 billion and $92 billion, respectively. From $15 billion to $191 billion – this astonishing 1200% increase reflects the change in traveler’s booking behavior and preference.

According to a survey by Wex on US travelers’ booking behavior and preferences ranging in age from 18 to 70, typically 67% of respondents book their travel online with 73% of Gen Z and 76% of Millennial travelers doing so. The online travel market in US, although near saturation, has been outpacing the overall market and now amounts to US$103 billion. While OTAs are expected to control 41% market share in 2020, Expedia and Booking Holdings continue to dominate in the U.S., with the two collectively representing 92% of the OTA market. In this post we take a deep dive into OTAs in the region who are playing vital role in shaping the digital travel.

Expedia

In 2018, 350 million room-nights were booked through Expedia, making hotel reservations its biggest source of revenue. Following the merchant revenue model, the company buys up a large number of hotel rooms at a lower rate and receives booking payments from the customer. Through a network of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, Egencia, Vrbo along with the metasearch platform Trivago, the group has been able to drive a loyal user base. The Expedia platform had over 1 million properties (including 370,000 of HomeAway vacation rentals) with its site receiving 675 million monthly site visits and its mobile app being one of the most popular one across platforms.

For listed hotels, the company provides an easy-to-use console Expedia Group Partner Central to manage their properties, join promotions and packages to attract travelers, and maximise revenues.

Egencia is the business travel management service offering accommodation, flights, activities, and more to businesses who wish to leverage their services to find the best deals for travelers.

Booking.com

Everyday over 1.5 million room-nights are booked on Booking Holdings platform making it the largest online travel agency in the world, and has a portfolio of popular OTAs, including Booking.com, Priceline, Agoda and Kayak.  Booking.com, its flagship brand largely works on the agency model acting as agents on behalf of accommodation providers. Hotels pay the OTAs once the booking has been paid in full by the guests. Its loyalty reward system called Genius provides members with discounts and rewards which increase as the member books more through the site. Booking.com has been steadily making inroads in the US market which has been historically dominated by Expedia.

Listing on Booking.com is a rather simple process. Accommodation providers need to visit the registration page and complete the instructions. It’s important to select the property type to ensure right category listing. The commission-based service even offers 24/7 multilingual assistance and markets your property on various search engines. Booking.com provides its client properties a Visibility Dashboard with the relevant data to track and improve your visibility in the search results. Hotels can also take advantage of its Genius and Preferred Partner Programme for better visibility.

Airbnb

Over the last couple of years, Airbnb has emerged as a preferred channel for independent and boutique hotels. In fact, properties listed as boutique hotels, bed and breakfasts, and other hospitality venues like hostels and resorts have grown by 152 percent in the last one year. The platform has also emerged as a preferred option for last-minute bookers, which is expected to get further boost following its acquisition of HotelTonight and cross-promotion across these channels. Since last year, Airbnb has been highlighting hotels more prominently on its website and introduced a loyalty program. Earlier this year, the company has eliminated guest fee on new hotel listings making it more competitive with traditional OTAs. To list their properties on Airbnb, hotels need to match guidelines set by the channel like:

  • Vibrant common gathering spaces / events
  • Guest rooms with personal touches that are individually unique and/or local in design
  • High-quality photos on the listing page that showcase the design of the property and what guests can expect
  • Accessibility features that are helpful to guests with limited mobility

Hotels.com

A part of Expedia group, Hotels.com is a strong brand available across 85 local websites in 35 languages. The channel receives over 60 million unique visitors per month.  It’s loyalty program Hotels.com® Rewards has over 15 million members. With a fully responsive mobile site and mobile app with over 50 million downloads to date, customers can book on the go with access to 20,000 last minute deals. To list a property, hoteliers need to apply through Expedia Partner Central (EPC). As part of the Expedia group, the listing gets featured across all Expedia sites including Orbitz.com, Expedia.com, and Travelocity.

 

 

 

The Week, That Was – October 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Openhotelier completes technical integration with eRevMax

With online sales growing at a fast pace in Maldives, hoteliers can benefit from such integrations as it offers them more distribution options directly from their Frontdesk PMS. This partnership is aimed at creating a frictionless environment offering hoteliers end-to-end solutions for their online distribution and connectivity needs to attract more guests.

https://bit.ly/2BfRHZY

Accor and Expedia believe there’s a path to save the hotel-OTA relationship

On a panel at the WiT Singapore 2019 Main Stage, Louise Daley, deputy CEO for Accor in Asia Pacific, and Melissa Maher, senior vice president for marketing and innovation at the Expedia Group, entered diplomatic talks about how the hotel-OTA relationship should really function and what will it take for both sides to come out as winners.

https://www.phocuswire.com/Accor-Expedia-Group-online-travel-agency

How to Increase Bookings from Hotel Booking Website?

It is important for hospitality business to have a brand website of their own as it has a strong digital identity to attract maximum visitors. When you are building a website for your hotel property, here are some important factors that hoteliers need to take into account. Read more –

https://www.erevmax.com/blog/index.php/2019/10/how-to-increase-bookings-from-hotel-booking-website/

OTAs in prime position to benefit from rising APAC internet penetration

Internet penetration in APAC is expected to breach the 50% mark and continue growing as it overtakes the US. Results of joint research from travel data co-operative Sojern and Phocuswright involving a survey of 5,782 online travel customers from seven countries was recently presented at the event – read further for the findings.

https://www.travolution.com/articles/112894/web-in-travel-otas-in-prime-position-to-benefit-from-rising-apac-internet-penetration

Chinese tourism growth slows as overseas travel loses its luster

Chinese tourist sites received 782 million visits during the holiday, up well over 7% from last year’s 726 million, according to the Ministry of Culture and Tourism. But that’s slower than reported growth of more than 9% in 2018, and down from a 10% increase in 2017.

https://www.cnbc.com/2019/10/09/chinese-tourism-growth-slows-as-overseas-travel-loses-its-luster.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – October 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

HospitalityUnited.Club to host Cocktails & Conversations in Singapore

The consortium of travel technology specialists, HospitalityUnited.Club, is ready to host its exclusive ‘Cocktails & Conversations’ evening in Singapore this month, on 16th October 2019. The Club will be hosting the event in partnership with AgentX101, HotelTonight, Ecommpay, LiveOS, RateTiger and WIHP, to present the latest in travel technology.

Register today – https://www.hospitalityunited.club/events-register/singapore-oct19.html

Booking.com’s top travel trends for 2020

The company predicts 2020 will be a year of travel exploration like never before, fueled by technology as well as a growing sense of responsibility and deeper connection with the people and places we visit.

https://travelpredictions2020.com/#5

If you think email is dead, think again

Adobe’s recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. The respondents are spending up to five hours a day checking their emails (both work and personal). In fact, they actually feel that the amount of time they are spending is ‘just right.’

https://www.clickz.com/email-usage-study-adobe-2019/255955/

RoomIt by CWT expands channel manager connectivity

RoomIt by CWT the global hotel distribution division of CWT, announces new strategic partnerships with multiple global hotel guest acquisition platforms. The partnerships provide business travelers with more choice and hotels with greater access to customers.

https://news.carlsonwagonlit.com/pressreleases/roomit-by-cwt-expands-hotel-distribution-with-new-strategic-global-partnerships-2924419

Hotels are start, end points of travel experiences

As affluents become more drawn to experiential travel, the role of the hotel has evolved to become more about the destination than simply about hospitality. During a panel at Condé Nast Traveler’s Points of View Summit, industry experts discussed how high-end and boutique hotels are becoming more reflective of their location. Design, sustainability practices and programming are different ways hotels can incorporate local elements.

https://www.luxurydaily.com/hotels-are-start-end-points-of-travel-experiences/

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

How to Increase Bookings from Hotel Booking Website?

These days, it is important for hospitality businesses to have a website of their own. Whether you have a small hotel in a quiet town in the country or running an independent hotel or managing hotel chains in some of the best destinations across the world, you have to know how to develop and design a hotel website that grabs the attention of your targeted market and makes travelers interested enough to drive bookings. When you are building a website for your hotel property, here are some important factors that you have to take into account.

How to Increase Bookings from Hotel Booking Website

Brand

You would like your website visitors to keep your hotel brand in consideration. For this reason, you have to consistently showcase your brand through your whole website. A lively color scheme and logo will let you establish a wonderful identity and let you associate with your target audience and establish a personal relationship.

Target market

Your site’s features have to be appealing to the wants and needs of your target market. In case your hotel is targeted at luxury vacationers, you have to post lovely images of the fantastic amenities in your hotel property. Post content that can be attractive to your audience. If you like to draw travelers who are from the millennial generation, your photos have to feature active, young adults who enjoy your property completely.

Booking form

Guests have to make the booking experience on your site a simple experience. This is the reason you have to spend on a hotel reservation engine that can be used easily and which also lets you boost conversions. It is also essential that you integrate a major call-to-action message such as “Book Now” to grab the attention of users.

SEO plans

There is no point to spend on a new site in case it cannot be found on the Google SERPs (Search Engine Results Pages). Make sure that your website content is properly optimized to rank for keywords that are relevant and is a vital factor in drawing traffic. Your SEO (Search Engine Optimization) plans are necessary to consider.

Site speed

Your website has to load fully and quickly in just a few seconds. Otherwise, your hotel can be at risk of losing potential guests to competitors. Make sure that your hotel site is designed to be fast loading. Keep in mind that even a delay of 2 – 3 seconds can make users impatient enough to go to the website of your competitors and opt for whatever they have on offer, even if it means opting for a more expensive deal.

Mobile capabilities

You require a website design that is responsive, and your hotel site builder has to assist you in achieving the same. A responsively designed hotel site can let your users navigate easily to your site – whether they use a mobile device or a desktop. The booking engine for your hotel should also accept mobile reservations, given that more and more travelers are making bookings with mobile devices. It can enhance the experience of users, and aid your SEO efforts.

Get Hotel Room Distribution Management and Channel manager software.