Hotel business has always relied on word of mouth publicity. The experience is improved with the help of hotel guest reviews you can use the best approach and transform the feedback of guests into a vital piece of your overall sales strategy. Here are some ways that can help you to improve your hotel sales with hotel guest reviews-
Train staff and ask for reviews from guests
You can train staff for asking for guest feedback at the time of stay. Guests will interact with hotel staff and leave their feedback. It’s important to take note of that. Often the most trivial issue raised by a guest can trigger into a major backlash. The most direct method often happens to be the most effectual one. Your staff have to be trained to ask for guest feedback at important moments during the stay of guests, so that you have enough time for responding, fixing any problem and getting a glowing testimonial. Also train your staff at restaurants and spas to try to get separate feedback from the guests. If you allow guests staying in outside properties to try your restaurants, it’s important for you to have higher ratings and open a new revenue stream.
Ensure guest feedback goes back to hotel team
Sound communication is among the keys to the success of the hotel industry, and it begins with your hotel staff. You have to consider going through reviews in hotel staff meetings every month or week, to ensure that things are under control and customer grievances addressed may be improved. Interestingly, guests are more likely to book a hotel which responds to negative reviews. Hence, respond to all reviews, but more importantly negative ones. It shows your sincerity in dealing with criticism.
Boost your hotel service with guest reviews
Reviews, both negative and positive, can help your staff to take decisions before time to know how they can deal with some forms of complaints and have the entire team together. Reviews may be used as a powerful source for data aggregation. In case you can track surveys and reviews and analyze the same over a period, you can identify which areas guests feel the best. You can also know where there is any area of improvement.
Make use of technologies for guest feedback and reviews
Most OTAs today allow guests to post reviews. Along with TripAdvisor, Google and social media, tracking reviews from all travel websites can sometimes be tricky. Thanks to technologies, you can not only capture feedback , but aggregate, make an analysis of overall guest sentiment and respond . There are plenty of solutions available which can do that.
However, there are no short cuts. It is an evolving process that must start today! As we move towards the age of consumer-controlled brand conversations, hotels need to integrate customer feedback into their business approach and strategy planning.
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