The Week, That Was – January 2020 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Peruvian luxury hotel chain improves online sales with RateTiger

Peruvian luxury hospitality chain Inkaterra Hotels has recommended RateTiger for stable and seamless connectivity with world’s leading online sales channels. Some properties of the group have been using RateTiger Channel Manager for online distribution and have experienced improved occupancy and revenue.’s 2020 Booking Booster program focuses on sustainable accommodation

The 2020 Booking Booster will bring startups, social enterprises, non-profit organizations and accommodations of all kinds together directly to explore solutions to become more sustainable.

How Can Hotel Guest Reviews Boost Sales?

Are you leveraging hotel guest feedback for generating new business? In the era of user generated content, it is important for hoteliers to proactively garner positive guest reviews across different customer touch points. Here is a short self-help guide on how you can generate more reviews for creating a strong word-of-mouth network for your hotel –

CWT Simplifies its EMEA Operations to Accelerate its Customer Service proposition

CWT, the B2B4E travel management platform is to move its Greece, Morocco, Eastern Europe & Baltic local market management this month into cross-functional Market Management Teams.

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

With less than 5% of searches on Google resulting in clicks on paid search listings (Google Ads), does this mean the end of hotel paid search marketing?

Hotel apps enter a new decade

Apps have become the go-to for managing our lives, yet most hotel apps still seem stuck in the dark age of the branded hotel app, according to Apaleo. The point is that it’s time to explode the old notion of the app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that have gotten my attention as of late.

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