The Week, That Was – July 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

With proper measures, travel can move forward

The U.S. Travel Association said that travel can continue to move forward as long as people comply with wearing masks and other measures to curb the spread of Covid-19.

Airbnb claims 1 million nights booked in one day.

The July 8 bookings were made at Airbnb properties in more than 175 different countries and regions, the company said. Airbnb says its system took bookings for more than one million nights’ worth of future stays at its listings around the world.

How Marketing can help hotels in the ‘new normal’

Hospitality sector is slowly reopening, hotels need dynamic marketing, communication and branding to gain guest confidence. Here are 6 essential marketing tips to help your hotel adapt to the ‘new’ normal –

Rethinking hotel loyalty in a time of pandemic

Rather than chasing status, savvy travelers look for stays which already bundle the amenities needed in the room for a true ‘be your own elite’ experience

Hotels tweak their model and mission to survive the pandemic

As big hotel chains are aligning themselves with renowned medical research institutions, boutique hotels have to work a bit harder to prove their trustworthiness.

Travel rebound may arrive sooner than expected

Perceptions of safety are rising across all sectors as the travel industry enters summer season. Now that many destinations and brands are further into the Ready or Set stages, thoughtful campaign messaging is essential to drive both short-term and future bookings.

Hotels are selling out in popular US vacation spots this summer

Luxury hotels in summer getaway hotspots are finding business is booming, and are at (albeit reduced) capacity for most, if not all, of the summer.

How CitizenM created a new market space in the hotel industry.

The founders wanted to create a new kind of hotel chain. One that would capture the growing mass of frequent travelers – what they call “mobile citizens” – whether traveling for business or for pleasure.

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