eRevMax report shows optimism and positive outlook within the European hospitality sector

eRevMax has published an in-depth Europe Hotel Outlook Q2 for 2021 based on hotel survey conducted in April – May 2021. The study reflects optimism among hoteliers due to an upward reservation trend. The report showcases expectations related to booking sources, distribution mix, travel recovery timelines among other parameters.

Though Europe is still slow on recovery lane compared to North America, Middle East, China and APAC in terms of occupancy, however the speedy progression of COVID-19 vaccinations in Europe coupled with the recent introduction of the EU Digital COVID Certificate and the summer season are boosting Europeans’ travel spirit.

The findings from the eRevMax Survey show that segments like luxury and BnB are picking up faster than midscale and Budget. Occupancy and revenue remain the top priority of the hoteliers influencing their technology preference.

While historically, OTAs dominated online hotel bookings in Europe, 6 out of 10 hoteliers in the survey responded that direct booking which includes Internet Booking Engine and Call Centre has become their primary booking source in 2021.

While travel sentiment continues to improve, the survey shows that hotels are cautious and looking for ways to generate new business.

The survey finding shows that while contactless hospitality technology remains the buzzword of the season, hotels are prioritizing revenue management and channel management solutions as their most preferred technology reflecting the concern for low occupancy and revenue.

To know more such interesting key insights, please download the full report –


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