Industry round-up on Hotel Distribution and Technology News – W4, September 2021

Luxury British Chain Sarova Hotels endorses RateTiger for its reliable and strong technology – shares an interesting video testimonial – check it out in the first news piece below.

Google has made it easier for travelers to find sustainable hotel options in their destination of choice. It has launched a new feature this week, labeling hotels as “Eco-Certified” in global search results, with a leaf-shaped icon next to the hotel’s name. Get eco-certified today if you have a green hotel.

According to a McKinsey & Co report, while travel volumes are returning in many parts of the world, delivering on customer experience is emerging as the new challenge, given the change in guest behavior and expectations – read more about this below.

eRevMax Partner – TripAdvisor is making major changes to its TripAdvisor Plus subscription program in an effort to bring more hotels – particularly large chains – into the program and, in turn, more subscribers. Also Expedia Group brings loyalty programs into a single platform and claims the current loyalty programs have given members almost $10 billion in discounts through member-only deals and rewards.

Lastly an excellent news for holiday makers – industry bodies have welcomed the reopening of travel to the US for double jabbed UK travellers from November. This is expected to boost economic recovery for leisure and business travel as well.

Enjoy the read!

Luxury British Chain Sarova Hotels recommend RateTiger for increasing online sales

Sarova Hotels has recommended RateTiger by eRevMax as its connectivity partner of choice for helping increase online sales and revenue by using hotel channel management and Connect solutions. The group has been using RateTiger since 2012 for optimizing revenue strategy and online distribution.

Check out this video from Jon Siberry, Group Revenue Manager, Sarova Hotels Ltd where he shares his experience with the RateTiger product and support –

Google is now helping travelers go green

Google will label hotels as “Eco-Certified” in global search results, with a leaf-shaped icon next to the hotel’s name. The new feature relies on 29 certification programs to do the hard work of establishing a hotel’s green credibility.

Rebooting customer experience to bring back the magic of travel

Customer experience is emerging as the challenge of the recovery, says McKinsey & Co. Whether it’s more tailored products, greater digital parity with analog services, or faster turnaround, customer expectations of what great customer experience looks like have shifted significantly.

TripAdvisor Plus shift to cash-back is taking shape

Participating hotels will have to offer their lowest publicly available rates, including a commission, which for the vast part gets transferred to the consumer after check-in via several payment partners.

Expedia brings loyalty programs into a single platform

The programs of Expedia, Vrbo, and other brands under the Expedia Group umbrella are to be unified into one service.

Industry welcoming lifting of US travel ban

The announcement is “a large step forward in re-starting and accelerating the travel industry’s economic engine”.


Reach out to RateTiger for your hotel channel manager, rate shopper, booking engine, website development or revenue management consultancy requirements. We are happy to have a discussion to see how we can help you achieve your property’s occupancy and revenue goals – contact us today




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