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eRevMax redefines rate shopping with RateTiger Managed Report Service

eRevMax, the leading hospitality technology & solutions provider of channel management and connectivity solutions has launched Managed ReportsService  which will offer high quality market intelligence data for informed pricing decisions. Hoteliers now can get high quality rate intelligence data from over 42000 hotel sites and around 100 travel sites.

Vishal Arora, VP – Product Management, eRevMax states that understanding market trends and implementing balanced pricing strategy is very crucial in this ultra competitive world. Managed Reports will help hotels evaluate pricing strategies for their properties and that of competitors and turn that insight into bottom-line results based upon actionable business intelligence.

The data goes through a strict Quality Assurance (QA) process for maximum accuracy, thereby hotels get highly accurate data to plan and forecast with greater precision through historical and future rate analysis.

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Trust Customer Conference

Being a Trust Partner, we got invited to the Trust Customer Conference in Amsterdam recently. This year’s event theme was “Blossom your distribution”. It was very well organized and provided a great platform to engage with hoteliers and also showcased the upcoming plans that Trust has for its product range.

The forum was designed mainly to exchange ideas and conduct informative, lively and interactive discussions between the Trust team and its business partners. Speakers were invited from leading companies including Google, TripAdvisor, Kayak, ICEPortal, and Essec Business School and shared key insights on industry issues, business opportunities and market trends.


Our COO Greg Berman was invited to present on the upcoming trends and technologies in Channel Management. It was an interactive session where Greg laid stress on eRevMax’s partnership with Trust Voyager and how it simplifies the distribution process to boost the revenue funnels.

Overall the event was a great chance for me to interact directly with multiple hoteliers, revenue managers as well as sales and marketing heads.
Pilar Sanchez Aita is Director Strategic Account Management at eRevMax. She can be reached at pilars@erevmax.com 
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Brazil 2014 – Capture the Craze – Infographic

eRevMax, the leader in hotel online distribution and channel management solution has released an interesting infographic “Brazil 2014 – Capture the Craze” in time for the Games!
The infographic based on several market studies sheds key insights on international tourists flow to Brazil and Hotel Price Index. The study shows that in 2012 around 5.7 million travellers visited Brazil which will double by the end of 2014. eRevMax suggests hoteliers to focus on their distribution portfolio with a balanced mix of global and regional channels as an estimated $25 billion expected to be spent by tourists.

Brazil is witnessing an explosion of hotel inventory supply with over 173,000 new rooms being added before the event. With the online travel industry growing at over 34%, eRevMax believes there was never a better time for the Brazilian hotel industry to maximise revenues through intelligent online distribution.
 
To access the full infographic, click Brazil 2014: Capture the Craze
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HSMA Pricing & Distribution Day 2014

Marriot Frankfurt witnessed an interesting event last month when the HSMA Pricing & Distribution Day 2014 took place. The forum aimed to inform members about the latest developments, trends and innovations in hotel pricing and distribution.


I was happy with the structure of this full day event as it allowed members to attend sessions that were relevant for them. The day started off with the welcome address by HSMA Germany chief, which was followed by key note session on “The hotel industry explained in five games” by Dr. Christian Rieck, professor of game theory, University of Applied Sciences, Frankfurt. The session went really well as it was quite interactive and engaged the audience effectively.
The rest of the event was neatly segregated into three parallel sessions – Metasearch, Revenue Management and Distribution. Each session had different sub-topics with expert speakers. The highlight of this year’s Pricing & Distribution Day was the panel discussion on the hot topic Meta Search – new opportunity or new threat to the hotel industry. Industry experts from Trivago, KAYAK, TripAdvisor and Google took part in the discussion and shared their insights.
The event provided a great networking platform to meet hotel owners and managers. We received some good reviews about our products and also got the opportunity to showcase some of our new solutions. I look forward to attending more sessions organized by HSMA – many congratulations to HSMA for the successful event.
Alina Wysokowsky is Sales Manager for Germany at eRevMax and is responsible for business development in the region. She can be reached at alinaw@erevmax.com
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WTM LATIN AMERICA 2014

The travel industry was at centre stage at WTM Latin Americaheld at São Paulo. With the upcoming FIFA World Cup 2014, the host country – Brazil is all geared up to welcome the world. This event itself attracted a whooping 1000 participant companies from around the world.
Greg Berman, COO, eRevMax and Alex Moura, Sales Manager for Brazil attended the event and met regional industry players. WTM Latin America provided a great platform to network with customers, new hotel prospects as well as discuss distribution opportunities with key LATAM channels.


The event focused on a large diversity of travel related products and services aimed to facilitate meaningful business between buyers and suppliers and to encourage revenue generation. With exhibitors from over 50 countries, this year offered a series of novelties including meetings of public and private institutions and important international agreements.
We intend to attend WTM LATAM in the coming years as we expect online travel to grow at the good pace in the region.
Alex Moura is the Sales Manager for Brazil at eRevMax. He can be reached at alexm@erevmax.com
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Host Hotel Systems integrates with eRevMax for seamless online booking connectivity

Host Hotel Systems have recently completed a two-way interface between HostPMS and eRevMax, allowing HostPMS users to fully utilise the advantages of both systems at once. Through this interface the accommodation providers will be able to manage automated online inventory updates, and standardised rate changes across the multiple channels.
Marketing Manager Joao Rodrigues of Host Hotel Systems anticipates that this integration will improve overall customer satisfaction and will give them the ability to expand their distribution portfolio to reach out to vast audience. He also thanks to eRevMax for this integration which removes the need for manual input.
Commenting on the integration Chief Operating Officer of eRevMax, Greg Berman said this integration will help Host customers to get automatic updates in real time across all connected channels.

Using Connect, a SaaS based enterprise connectivity solution from eRevMax; HostPMS users will be able to increase their web presence through greater access to marketing channels.

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OTA Consolidation – preparing ourselves for better sales procedures

In recent years there have been big changes within the travel industry, but perhaps none quite so big as the ongoing consolidation of some of the major players in the OTA sector. In the past few years we’ve seen Go Voyages merged into the AXA brand and Amadeus sold Opodo in 500 million Euros. There are remarkably few mid-sized OTAs left, so how is this affecting OTAs, customers, and other divisions of the travel industry? For hotels themselves, the outlook is good. With consolidation helping the OTA market to grow by an estimated 25 percent each year, there are more and more opportunities for increasing visibility.


In the competitive market ‘Big boys’ in the travel space offer consumers a better choice, but the way our industry has developed this fragmentation is causing consumer confusion without necessarily leading to better value. This is the reason hospitality industry moving to the positive direction that will simplify travel purchases through consolidation.

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TBOHolidays joins eRevMax Channel Ecosystem for seamless connectivity

Dubai-based TBO Holidays has recently completed a two-way XML integration with eRevMax to boost online revenue to its fast growing portfolio of hotel partners. Accommodation providers will now be able to make real-time ARI (Availability, Rate & Inventory) updates and receive bookings generated on multiple channels through eRevMax’s online distribution platforms, RateTiger and Connect. This will significantly help TBOHolidays to expand its inventory base by becoming a meaningful demand partner for the eRevMax client base.

The Middle East, particularly Dubai, Abu Dhabi, and Oman are becoming the ‘go to’ holiday destination for westerners due to the warm weather, luxury hotels and breathtaking skyscrapers. TBO Holidays had reported an ‘unprecedented triple digital growth’ in the past three years, which sparked the need for a more efficient and effective system. Commenting on the partnership Gaurav Bhatnagar, Managing Director of TBOHolidays said this integration will give them the ability to manage growing base of customers in the Middle East with superior technology provided by eRevMax.

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Channel management is fundamental to hoteliers

Recent drops in currency value, increasing flight prices and recession-related job uncertainties have had a significant effect on the travel industry. Not only are fewer people travelling, but those who travel are becoming more budget conscious. Effective channel management can assist hoteliers with both issues – by increasing visibility and allowing for variable rate changes between seasons. Surveys suggest that the average hotel chain manages four separate third party channels, yet a failure to standardise data across the board can have negative effects. For effective channel management, an automated system is the preferred choice over manual upkeep, especially when increasing channel usage.

Today consumers compare rates in multiple price comparison websites and booking channels and selects lowest available rates of all. With channel manager revenue managers can more accurately forecast consumer behaviour and take effective pricing decisions for more online revenue. The challenge for many hoteliers in managing multiple channels to ensure accurate rates and inventory allocation to optimise each channel is very difficult. But with channel manager like RateTiger it becomes easier for hoteliers to take more effective pricing decisions.

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Auris Hotels Partners with eRevMax for Superior Distribution and Visibility

Auris Group, a Dubai-based hotel chain with luxurious properties throughout the Middle East, has recently completed a two-way integration with eRevMax that allows them to update rates and rooms inventory automatically through eRevMax’s Connect distribution system. This integration is done at a time when the Auris Group is implementing a high level digital reputation and marketing strategy that will guarantee rate parity on all channels, market parity, digital visibility and availability.


One of the largest groups in the Middle East Auris preeviously had been managing channels and booking processes independently, but with hoteliers across the Middle East collectively encouraging tourism, particularly to areas such as Dubai and Abu Dhabi, this was no longer a suitable option. Auris Managing Director Hatem Gasmi, reports that Connect has made it possible to meet new and improved business objectives that includes increased visibility and marketing for their pipeline projects.