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eRevMax delivers 15% year-on-year growth for Inspira Santa Marta Hotel

Inspira Santa Maria Hotel, a luxury 4 star resort in the centre of Lisbon, Portugal, has recently completed a full integration with eRevMax’s RateTiger Suite. Inspira had previously been managing their multiple distribution channels manually but, as one of the most sought after hotels in Lisbon due to it being the city’s only combined hotel & spa, manual operations were proving to be too inefficient to cope with the high demand. Following the integration with RateTiger Channel Manager and RateTiger Shopper, Inspira has reported that they have experienced a 15 percent year-on-year growth, which General Manager Nicolas Roucos credits to the solutions of eRevMax.

Read the full story here

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TouristOnline integrates with eRevMax for seamless connectivity

TouristOnline, a major online booking provider in Denmark, has recently completed two-way interface integration with eRevMax. The reason for the integration was twofold. Firstly, eRevMax’s leading software has been implemented to assist TouristOnline in expanding their services, not just throughout Denmark and Scandinavia but also across Europe. TouristOnline will also get benefit from eRevMax’s Reservation Delivery service, which facilitates automatic transfer of reservations data booked through their various hotel booking portals like TouristOnline.dk, Hotel.dk, visitdenmark.com directly to the hotel management systems (CRS/PMS). 

Secondly, the software has been introduced as a way of reducing the need for manual update from the user end. Following the 2-way XML interface certification with eRevMax, TouristOnline joins the eRevMax Channel Ecosystem, whereby all hotel booking sites within the group gain access to broader inventory of hotel product, will see improved booking conversion on existing accounts and expects to realize increased revenues as part of its growth plans across Europe.

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FITUR to witness TigerTime by eRevMax

Earlier this year, eRevMax hosted its signature TigerTime at the FITUR International Tourism Trade Fair in Madrid in associate with World Independent Hotel Promotion (WIHP) and Ostrovok, Russia’s largest accommodation provider. Recently eRevMax partnered with WIHP to offer metasearch services to the hotels in to help hoteliers generating more direct bookings. At stand 8B19 Martin Soler of WIHP presented how can hotels lessen their dependency on OTAs by connecting to metasearch sites.
TigerTime by eRevMax is the perfect platform for hotels and OTAs to present their value proposition to a varied set of attendees. It helps them to showcase how hoteliers and OTAs can benefitted from advanced XML connectivity and how they can reach out to the diverse client base. Apart from being a great branding exercise, this platform put them directly in touch with key decision makers who can understand the value of networking.
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eRevMax predicts hotel online distribution trends 2014

As technology advances and the world of social media expands, more and more travelers are turning towards smart phones and tablets to book hotel rooms. eRevMax, the leader in hotel online distribution and channel management solution has released an Infographic “Online Hotel Distribution” to provide hoteliers with upcoming trends backed by relevant data.


Travelers who book hotel rooms online are increasingly equipped with smart phones and tablets. The infographic shows 7% of all bookings were generated from mobile and tablet devices in 2013, and this trend will grow by another 20% this year. In 2014, hotel bookings through mobile will contribute over $26 billion.


The eRevMax study sheds light on how metasearch sites realized a 13% increase in 2013. Google Hotel Finder, TripConnect and Trivago are becoming a driving force in hotel online distribution as 60% of travellers shop by comparing rates on these sites. To shift market share from the OTAs to direct bookings, hoteliers should utilize metasearch sites as a part of their overall distrbution strategy as it offers better search experience and allows the traveller to find the lowest prices available online.

Bookings from OTAs surged ahead with a 12% rise in Q3 2013 and now stands at 13% of overall bookings in North America. It also shows that 33% of all bookings take place at the brand’s website, an increase of 5% in Q3 2013. eRevMax suggests hoteliers work with OTAs to increase revenues and implement reputation management solutions for quick responses to their guests.

Another important tip by the hotel solutions provider is to leverage the billboard effect, defined as the increase in offline bookings of a property when it is listed with an Online Travel Agency (OTA). An experiment conducted by Cornell University observed that one of the participant hotels experienced an impressive 14% increase in direct bookings when it contracted with an OTA. Besides, Average Daily Rate (ADR) increased by 1.5% during OTA listing of the same property. 

In this world of social media, SEO and analytics, failure to adopt digital platforms in their marketing strategy is suicidal for hotels. The data shows that 81% of tech-savvy travellers find user reviews important, while 49% travellers book hotel only after reading reviews. Nearly 21% used Facebook to search for hotel information at least once while 14% of travellers use the Facebook platform to book a hotel room. Hence, it is imperative that hotels take social-commerce seriously. 

To access the full infographic, click Infographic: Online Hotel Distribution 2014
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eRevMax Tigers in search of Royal Bengal Tigers

We, the eRevMax Connect team in Kolkata decided to bring 2013 to a dramatic end – we decided to have a rendezvous with the Royal Bengal Tigers. So, off we went to Sunderbans – considered the home to these tigers. The Sunderbans are a part of the world’s largest delta formed by the mighty rivers Ganges, Brahmaputra and Meghna. Situated on the lower end of the Gangetic West Bengal, it is also the world’s largest estuarine forest. The Sunderbans is criss-crossed by hundreds of creeks and tributaries.

We started early on a cold December morning from Kolkata, and after a 4 hour bus journey, we got on the boat that would take us to the forests. As the boat sailed through the river, we were mesmerized by the greenery around the mangroves forest. In just 3 hrs we were out from the ugly concrete jungle and entered the beautiful greenery of a natural jungle.


We were excited when we found a giant crocodile resting on the bank of rivers, deers grazing grass and birds chirping all around. While moving slowly on the river, we were all praying and hoping that we would get lucky and get a chance to see the tigers in all their glory – but alas – it was not to be!

We started early on a cold December morning from Kolkata, and after a 4 hour bus journey, we got on the boat that would take us to the forests. As the boat sailed through the river, we were mesmerized by the greenery around the mangroves forest. In just 3 hrs we were out from the ugly concrete jungle and entered the beautiful greenery of a natural jungle.

We had to content ourselves with the crocs and deers – which in itself was a hell of an experience. The whole journey was an eye-opener as we realized that there is so much life and greenery in these jungles. It was an amazing experience – by the evening as the sun turned red,our boat reached the river bank and we left Sunderbans with the promise to return again soon to this green Delta.


Shared by Kunja Behari Acharya – seen here 1st from right.
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TigerTime by eRevMax turned out to be a hit with hoteliers and OTAs

While WTM ended a month back, we are still recovering from its success. The TigerTime sessions we organized with leading OTAs proved to be a hit at WTM 2013. The sessions generated significant interest among the travel industry with a ‘standing room only’ turnout.

Agoda, GTA and Ostrovok – all part of the eRevMax Channel Ecosystem – delivered relevant presentations to hoteliers looking for superior connectivity, new distribution markets and updates on new technology developments.

“TigerTime by eRevMax was the perfect platform for us to present our value proposition to a varied set of attendees. It helped us showcase how hoteliers can benefit from our advanced XML connectivity and how they can reach out to our diverse client base. Apart from being a great branding exercise, this platform put us directly in touch with key decision makers who can understand the value of our offerings and with whom we can take our business forward,” said Pavel Babenko, Director for International Markets, Ostrovok.

Here is a sneak peek into some interesting moments captured from WTM 2013


Read the full story: TigerTime by eRevMax turned out to be a hit with hoteliers and OTAs

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Top 5 Trends in Hotel Technology: Infographic

It’s no secret that the travel industry is changing and the majority of these changes are happening because of the evolution of guest preferences. Today, a comfy bed and clean bathroom simply aren’t enough and hotels are now expected to have the most up-to-date technologies if they want to keep ahead of the game. eRevMax recently released an infographic, showing what guests expect in terms of technology when they book a hotel today. A whopping 85 percent of travellers prefer free WiFi, while 38 percent cite WiFi is a priority factor before choosing a hotel.
 

Additionally, 40 percent of travellers travels with three or more electronic devices, so mobile optimised websites are one of the most important factor to the tech-savvy travellers these days. eRevMax suggests hoteliers to provide the service for free to guests who enroll for their select programs, for starters. Such services may be made exclusive for gold and platinum level members or accessible in lobbies of full-service properties.
To access the full infographic, click Top 5 Trends in Hotel Technology
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eRevMax receives high marks for service and technology innovation

As part of eRevMax’s continued dedication to customer satisfaction and to ensure that existing and future products are developed with client’s need, eRevMax have recently asked their RateTiger and Connect users to complete a survey based upon the service they have received, along with ease-of-use and ongoing support of the products in question. The results have been published, and indicate that eRevMax deserve their place at the top of the board in channel management. 85 and 90 percent of RateTiger and Connect users cite the software as
being reliable and easy-to-use, respectively, and the majority would recommend the software to others.

Read the full story here

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Stephen Burke joins eRevMax as Vice President – Connectivity & Enterprise Integration

Following the highly anticipated introduction of eRevMax’s Connect software, which allows hoteliers greater visibility to online travel agents and direct customers all around the world, the company are happy to announce the appointment of Stephen Burke, who will act as the Vice President of Connectivity and Enterprise Integration. Burke hails from an enterprise connectivity integration strategy background and will be focused on the task of improving relations between eRevMax and distribution channels, hotel companies, and third party hotel management systems all around the world, with a particular interest in the European market, where Burke will work alongside Chief Technology Officer Udai Singh Solanki.

Read the full story: Stephen Burke Appointment
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eRevMax hosts networking sessions for Hoteliers at World Travel Market 2013

To celebrate hitting an important milestone in eRevMax history – serving 7000 happy customers – the company attended the 2013 World Travel Market event in London to show exactly why they’re considered a world leader in channel and distribution management. With help from their approved channel ecosystem which includes Agoda, GTA, and Russian-based Ostrovok, eRevMax used this opportunity to show how the popular RateTiger software has evolved and become flexible and diverse enough to meet the needs not only of independent hoteliers but also of mid-market hotel groups and large, global hotel chains. The event took place between 4th and 7th November at ExCeL Docklands.


Networking sessions for Hoteliers at World Travel Market 2013 – Full story