The Week, That Was – December 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Carton House Resort, Ireland recommends eRevMax for online connectivity

Carton House, a historic luxury hotel in Ireland has recommended eRevMax solutions for online distribution. The property has been using RateTiger Channel Manager to maintain real-time rate and inventory updates across online sales channels including booking engine.

https://bit.ly/2SuD7UX

Expedia to Hoteliers: Alternative accommodations won’t steal your business

Expedia wants to create value for hotels by providing them with tools to make them more efficient rather than hurting them with the increased presence of vacation rentals, the company said at its Explore partner conference in Las Vegas this week.

https://skift.com/2018/12/06/expedia-to-hoteliers-vacation-rentals-wont-steal-your-business/

 How Real-Time, Transparent Bidding Can Fix a Broken Travel Search Ecosystem

Today, even before most travelers ever step foot on a plane, they’ve already gone on an epic journey while planning their trip. According to Skift’s The State of Online Travel Media 2018 report, 73 percent of global travel searches begin with no brand or destination listed.

https://skift.com/2018/11/30/how-real-time-transparent-bidding-can-fix-a-broken-travel-search-ecosystem/

Why European Biz Travelers Go Outside Their Companies to Use Online Travel Agencies

Business travelers tend to book their trips through whatever channels they prefer, regardless of whether there is an online booking tool or agency that their company wants them to use. The research found that while travelers consistently use a company’s online booking tool to book air and hotel, they are increasingly turning to online travel agencies and direct channels as well. In fact, online travel agency use has pulled into near parity with a company’s travel agency department in many countries.

https://skift.com/2018/12/03/why-european-biz-travelers-go-outside-their-companies-to-use-online-travel-agencies/

Data pinpoints hotel mismanagement of inventory allocation and availability

The management of room inventory on both a hotel’s brand site and through contracted online travel agency partners is at the core of an effective distribution system. The findings are based on data gathered from brand websites and contracted OTAs for 7,600 properties around the world during a two-month period beginning in September. In its report, Fornova says it calculated demand as a function of room rate – when rates were below the median, it considered it to be a low-demand period and when rates were higher than median it considered it high demand.

https://www.phocuswire.com/Fornova-allocation-availability-report

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – July 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Hotel GDS Description – how to get it right?

The GDS still is, and will most likely remain, a noteworthy channel for ARI distribution and reservations for hotels. Both recreation and corporate travel operators utilize it to search and book hotels. Numerous OTA sites likewise utilize the GDS for room stock. Hence, it is critical that your hotel is available on GDS.

https://www.erevmax.com/blog/?p=531

Expedia: The travel trends of Latin American consumers

Most Latin American travelers are more likely to spend their travel budgets on domestic trips, according to a study from Expedia Group Media Solutions.

More than 50 percent of Latin American travelers use online travel agencies (OTAs) during the trip planning process, ahead of airline, hotel or destination websites. Forty-nine percent of travelers book their trip on an OTA – the strongest conversion from planning to booking among Latin American travelers. More than half use their smartphone when looking for travel inspiration and more than one-third conduct travel research on their mobile device. Unsurprisingly, mobile usage spikes in-trip, when more than 75 percent of Latin American travelers utilize their smartphone.

http://hotelnewsnow.com/Articles/287311/Expedia-The-travel-trends-of-Latin-American-consumers

Open pricing: A new strategy for maximising hotel revenue

Open Pricing is changing the way that hoteliers set hotel room rates. For properties from large to small, it has the potential to increase revenue and forever change hotel revenue management practices. So, how does it work? Is it a good fit for you? If you wanted to try it, where would you start?

Read on to find out more- https://suite.booking.com/blog/hotel-revenue-management-pricing-strategy-basics/

How independent hotels extend peak seasons

Independent hotels around the U.S. are boosting business outside of peak season through special events and promotions. Whether it’s a hotel that’s open year-round or one that’s only open a few months during the year, hoteliers and sales-and-marketing experts at independent hotels have found ways to bring in business beyond their peak season.

http://hotelnewsnow.com/Articles/287492/How-independent-hotels-extend-peak-seasons

What does the future hold for hotel booking websites?

The hospitality industry is regularly changing and hotel booking websites are no exception. Observing the current changes in the OTA market can give us a clue on what will it look like in the future.

https://insights.ehotelier.com/insights/2018/07/27/what-does-the-future-hold-for-hotel-booking-websites/

Google on why consumers like to know more before they travel

Google, which derived the insight by analyzing search trends as well as speaking to consumers, says that building anticipation, boosting confidence around traveling to somewhere new and stretching budgets are the primary drivers for consumers wanting to know more before they go.

https://goo.gl/ukWC8y

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

Hotel GDS Description – how to get it right?

The GDS still is, and will most likely remain, a noteworthy channel for ARI distribution and reservations for hotels. Both recreation and corporate travel operators utilize it to search and book hotels. Numerous OTA sites likewise utilize the GDS for room stock. Hence, it is critical that your hotel is available on GDS.

We have put together a few tips and tricks on how hotels are getting the most out of their GDS channels through descriptive content. The Hotel GDS Description (HOD) goes about as your hotel’s electronic leaflet. It is conceivably your brand brochure for tour operators and travel agents to access and get all the pertinent details with your property description, hotel amenities and data about neighborhood attractions etc. Here are the top GDS HOD Tips:

  1. General hotel description – Try to keep your hotel description very targeted – put the hotel USPs and try to provide key differentiators and why a guest must chose your hotel over competitor’s.
  2. Facilities and Services – List out all your amenities and services – provide restaurant details, timings, cuisine along with details of in-house services like salon, spa, gym, pool etc. Also, drop in a line about safety and security as these tend to be a key concern today.
  3. Area Information: Mention any specific locational advantage you might have. Or else list out the nearby attractions to draw interest. Whether your hotel is downtown or near the airport, remember to put your Geo code for correct location identification.
  4. Property Address – Make sure you put your hotel’s full address and zip code correctly. Sabre uses the official street address to geocode the property. If you don’t have a street number, use 1, to ensure better visibility and bookability.
  5. Driving Directions – Provide details on the easiest way to reach your property, whether it is from the airport, train or bus stations or from downtown. Also, provide a phone number in case a guest is stuck and wants to connect to the hotel.
  6. Room Type Name – GDS’s provide 30 characters to cover this, so be creative. But remember to make sure that it’s easy to understand the room type by the name you provide to it.
  7. Room Type Description – Try to use this section to attract your guests with room details and inclusions like in-room coffee machine, free wi-fi, luxury bathing products, etc. The description should also adhere to the kind of property it is – luxury, corporate, budget etc.
  8. Presentation – It is best to keep the description language crisp and fluid. Travel agents prefer short sentences or bulleted description. It helps to capture relevant points while covering all the necessary information.
  9. Nearby Attractions – Include details about attractions in the area, timings, distance and directions to the place. This makes your hotel more appealing and train your concierge or front office staff to have details about shows /tickets at these attractions.

Keep your Hotel GDS Description up to date. Whenever you introduce a new service or roomtype or if there are new attractions nearby, remember to update your hotel description. Always provide correct information and present in a nice and concise manner. Always keep your USPs on the top to catch the attention of the travel agents.

Indian budget hotel endorses RateTiger Channel Manager for online distribution

Kolkata based IndiSmart Hotel has endorsed RateTiger for simplifying online distribution. The property has been using eRevMax’s cloud-based Channel Manager and Shopper for managing their online sales channels and has improved their business operational efficiency.

IndiSmart is a budget hotel with 76 rooms, conveniently located in the IT hub of Kolkata, India. The property caters to business travellers and hence the booking window is lesser than the usual duration with 48-72 hours. Given most bookings are coming from online, it’s important for the hotel to have real-time rate and availability on OTAs.

“We have been able to bring all OTA channels under one window for all possible modifications like rate and inventory. The option of changing rates and inventory at any point of time on a single click has really made online distribution really simple. Rate shopping also helps us to analyse the market condition, to understand our stand and projection,” said Jayanta Bhattacherjee, Front Office Manager, Indismart Hotel.

Prior to RateTiger, the hotel has tried other solutions. However, the result was far from satisfactory.

“The main issue was rate disparity and manifold changes in the extranets manually were really cumbersome. We can handle the OTAs easily and in a better way now with RateTiger. The support team is very good as well,” concluded Mr. Bhattacherjee.

 

The Week, That Was – July 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Expedia says packages are better for hotels than room-only

Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.

The online travel giant said consumers buying packages paid around 30% more in ADR than those making standalone hotel bookings.

https://www.tnooz.com/article/expedia-says-packages-are-better-for-hotels-than-room-only/

 Indian budget hotel endorses RateTiger Channel Manager for online distribution

Kolkata based IndiSmart Hotel has endorsed RateTiger for simplifying online distribution. The property has been using eRevMax’s cloud-based Channel Manager and Shopper for managing their online sales channels and has improved their business operational efficiency.

https://goo.gl/gyX3Jr

Hotels.com launches hideaway hotels category

Hotels.com has introduced the Hideaway Hotels category in response to a lift in bookings in the last two years, with a 60% spike in guests leaving positive reviews for off-the-grid hotels.

https://goo.gl/N3SCFX

Is hotel luxury dead?

When hotel discount brokers offer “luxury” accommodations at $49 a night, as occurred during the recent Independence Day holiday, does the word “luxury” have any useful meaning?

Read the interesting article: http://exclusive.multibriefs.com/content/is-hotel-luxury-dead/travel-hospitality-event-management#When:13:51:00Z

 How Booking.com is trying to solve travel’s pain points

The CMO of Booking.com explains how the company is trying to ease some of those unhappy surprises. Learn more about it by watching the video.

https://goo.gl/4AoyiF

Google tests location tab for hotel knowledge panels

Google is testing a new location tab and section within the hotel knowledge panels. The location tab contains information that tells you what is around the hotel, including sections such as highlights, top sights and a getting-around section.

https://goo.gl/v4eKcn

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

A Tale of Two Technologies

How the Seamless Merger of Hotel Systems Leads to Better Results

The travel and hospitality business might have started small, with people lending a space in exchange for a certain tribute, but it has now reached a point in history when it is completely reliant on technology. Between a multitude of hotel systems and software that have become absolute necessities in the 21st century, many hoteliers might feel somewhat lost or overwhelmed. So many options, so much to do, so little time.

In a time like this, the integration between technologies is not only welcomed by both hoteliers and travelers, but it is also deeply needed by the industry itself. In an effort to save time and increase efficiency, as well as strive for a wider, global exposure, hospitality technology providers are partnering up and creating intelligent connections like never before.

In 2016, eRevMax and TrustYou, two leading companies in the hospitality field, started a collaboration that, to this day, results in benefits not only for them but for a high number of hotels from all over the world. By merging TrustYou’s guest feedback platform with eRevMax’s hospitality operating platform, hotel managers can oversee and manage various hotel operations like revenue management, online distribution, as well as their hotel’s online reputation among various other segments.

eRevMax’s platform, LiveOS, works around the “Profits in Unity” concept, which means that it gathers dozens of technology providers and partners in one place, for easy access and increased efficiency to “Make Life Simple” for Hotels. From PMSs, RMSs, OTAs, to ORMs like the TrustYou platform, LiveOS has currently more than 50 technology partners integrated.

So why is it so important to merge systems and software and how exactly does it pay off? It’s not a secret anymore that we live in a fast-paced world and that modern hoteliers and consumers are in a constant rush. While having so many technologies to rely on, signing into different platforms multiple times a day can be an unnecessary and time-consuming process.

eRevMax’s vision is to enable hoteliers to have access to a more complex and intuitive tool, in order to manage a multitude of hotel operations from a single sign-on platform. Users can select and use their preferred technologies, even ones that are not owned by eRevMax, therefore enjoying a customizable and personalized experience. The platform provides real-time updates and it also flags any arising issues, to bring immediate attention to them.

In the last two years, TrustYou’s guest feedback platform was used by eRevMax customers, through the LiveOS platform. Hoteliers can keep track of their hotel’s overall score and reputation while getting real-time updates about guest reviews. Receiving valuable insights into the guest journey is for many hoteliers the first step towards adjusting future strategies and services, in an effort to exceed expectations and improve the reputation – which, in the long run, leads to more booking and a higher revenue.

LiveOS users have free access to features integrated into the TrustYou feedback platform. Moreover, when accessing the TrustYou data inside LiveOS, users get an overview of their hotel’s overall score, along with the exact number of verified reviews that determined it.

The incoming reviews are displayed in the TrustYou dashboard and highlighted, in order to create a thorough examination of the best services provided and the ones that need improvement. This way, certain features, such as the location, the breakfast, the pool area, get their own score and guest sentiments. The feedback is also structured by language and by traveler type, such as business travelers, families, couples, etc.

Beyond the analytical part of the feedback platform, LiveOS users can also opt to use the TrustYou Stars Lite feature, which enables the use of a customizable guest survey. Hoteliers can encourage guest feedback by asking for reviews and opinions, through a quick and efficient survey – which TrustYou’s latest study revealed to be the best way of getting positive feedback.

Only one year after LiveOS users started to utilize the TrustYou survey tool, the overall number of collected reviews had almost tripled: from 1878 reviews in 2016 to 6990 in 2017. This comes as a confirmation of the necessity and utility of a guest survey, as a tool to get valuable guest feedback.

This seamless integration between two leading hospitality technologies has proven to be most beneficial for both eRevMax and TrustYou, as well as hoteliers from all over the world, who use and rely on LiveOS and the TrustYou feedback platform. eRevMax has enabled a way for users to make the most out of their software and have every single technology necessary available with one sign-in. Their portfolio provides every technology that impacts the guest journey, as TrustYou’s latest eBook described it.

TrustYou’s leading guest feedback solution gets more exposure through LiveOS and reaches a larger number of hoteliers, interested in managing, overseeing and improving their online reputation.

And hoteliers, well, they get best of both the worlds. By being able to make use of multiple must-have hotel technologies in one place, they not only save valuable time, which can be invested in other areas, but they also improve operations, manage and boost the hotel’s reputation and work towards achieving better results, more popularity, bookings, and revenue.

 

Pegipegi completes 2-way integration with eRevMax


Pegipegi
, one of the most popular online travel agencies in Indonesia, has completed 2-way integration with eRevMax. The seamless interface will allow hotels using RateTiger and RTConnect platforms to update rate and availabilities and receive reservations generated through the channel in real-time.


“As an OTA providing Hotel, Flight and Train booking services, Pegipegi always strive to provide the best service not only for our customers, but also for our partners. Through our co-operation with eRevMax, we try to provide convenience for our hotel partners to be more practical in uploading their room availability, price, and facilities in Pegipegi,” Ryan Kartawidjaja, Deputy CEO, Pegipegi.

“At eRevMax, we give utmost importance to provide our hotel customers with a diverse range of superior connectivity options. The integration with Pegipegi allows us to offer hotels with wider selection of leading South East Asian channels to choose from and capitalize on the region’s online travel growth story,” said Ashis Saha, SVP – Project Management, eRevMax. 

Launched in 2012, Pegipegi currently offers more than 7,000 hotels in Indonesia, more than 20,000 flight routes, and more than 1,600 train routes.

Hotelaria Brasil recommends RateTiger ahead of WTM Latin America 2017

Hotel connectivity expert eRevMax has consistently been recommended by its hotel clients globally. Hotelaria Brasil has been using RateTigersolutions across all its 14 properties for the past few years. The team has immensely benefited in their overall implementation of pricing and revenue strategies. 

Raffaela Gambarini, Revenue Management Coordinator at Hotelaria Brasil said “RateTiger comes to meet our Revenue Management strategy facilitating the daily tasks of a hotel Ecommerce department. We are very satisfied with all the features of RateTiger platform that allow us to save time and increase revenue results.” 
Alex Moura, Regional Sales Director at eRevMax commented, “We believe in long term partnership with our clients and treat them as business advisors. Over time, we have developed various new features within our Shopper and Channel Manager products providing more options and a wider network. We are glad to see how Hotelaria Brasil has leveraged RateTiger in achieving their revenue goals through effective pricing decisions.”
“We are excited to be presenting LIVE OS at WTM Latin America in Sao Paulo next week. LIVE OS is the first hospitality operating system that offers hoteliers with relevant business intelligence components along with access to various service providers from a single sign-on platform. We will be showcasing this fantastic platform to hoteliers and partners during the event,” concluded Alex. 
eRevMax is known for its stable solutions with 99% product uptime. The company has invested in building a robust infrastructure to provide hoteliers with uninterrupted service offering 2-way XML connectivity with over 300 online channels and provides 24×7 customer support. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as small properties in both luxury and budget segment worldwide. 
Alex Moura and Julian Lindt from eRevMax will be present at WTM Latin America in Sao Paulo from 4 – 6 April 2017. Book a meeting with them today on marketing@erevmax.com

The Rise and Rise of Mobility: how it is Changing World Travel – Part 1

More people today own a mobile device than a toothbrush. At the beginning of this year, about 5.1 billion, or 5 out of 7 people have access to mobile phones.  To say that the figure is mind blowing would be an understatement. Truth be told, mobile technology has occupied our daily lives – it has changed our relationships with family, spouses and close friends, altered communication modes and social behavior.
For hospitality industry, this effectively means fundamentally changing the way we do our business. Putting that in perspective, today we deal with a customer who has access to market data all the time. Right from planning to booking to sharing feedbacks – the traveler is using web, largely through a connected mobile device at every step.

As a customer today uses multiple devices to complete purchase journey, hotels need to ensure that guests get a ubiquitous experience. Here is what I think will be key factors hotel needs to consider while developing their mobile strategy.
Mobile Optimized Site
The days of tracking your customers through Desktop / Laptop IP address are gone. According to Global Online Travel Overview by PhoCusWright, about 22% of online bookings will be made in mobile this year.  Experian, in a recent report suggests that about 97% of tablet owners have made a purchase on their devices, and 83% have been engaged in shopping-related activities immediately before, during, or after visiting a store. Clearly it has become an integral part of the travel buying journey as they use the device from planning to “showroom’ viewing to purchasing to finally posting review – in other words using it at every stage of the travel journey.  However, do remember, your probable guest is most likely to use mobile while on the go, and hence has a shorter attention span. Make sure they don’t need to visit too many pages to get the right information. A responsive web-design which provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices should get the top priority in your wish list for 2015.
 

Ease of Booking
1.75 billion people today own a smartphone, a number you can hardly ignore for being used by elites. More than 50% of leisure travelers and 74% of first-class travelers today use a smartphone making it a platform which hotels must adapt to. By now, mobile internet usage has surpassed desktop internet usage, and mobile devices – and one in every five booking will come through smart phone and tablets. Peer-to-peer apartment rentals booked through mobile is even more at 34%. For the hospitality industry, this essentially indicates that unless they have a mobile friendly direct bookings, baked by a focused marketing strategy, lion-share will go to the OTAs which have been early adapters of this change.

Skyware PMS Completes two-way integration to expand rate and inventory distribution

One of the fastest growing companies in North America Skyware Hospitality Solutionshas completed two-way XML connectivity with eRevMax to serve automated channel management and reservation delivery to its growing base customers across the country.
As Skyware Hospitality Solutions grows and matures in the hospitality industry, we are always looking for organizations that provide a technical advantage to our customer base.  eRevMax’s, RateTiger is a great example of this. They provide a flexible solution with multiple channels and easy to use software.  Their pricing model fits well within our customers’ price point,” said Bob Palloni, Chief Operations Officer, Skyware Hospitality Solutions.

Skyware Hospitality Solutions, serving the hospitality industry with its 24/7 service and state-of-the-art technology, is widely recognized for providing hotels, resorts, and management companies with flexible software solutions. With this integration accommodation providers connected to Skyware PMS can distribute pricing and availability to the major third party booking sites through RateTiger and Connect solutions.