The Week, That Was – April 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Infographic: HospitalityUnited.Club releases Middle East Online Travel Trends at ATM
HospitalityUnited.Club, a consortium of travel technology companies, in partnership with RateTiger and LiveOS has published an infographic ebook titled ‘Middle East Travel Trends’ – highlighting key travel metrics and indicators in the region.

https://goo.gl/DBykeR

5 Technology Trends Shaping the Hotel and Travel Industry
2018 will be no different. The travel industry is looking brighter than ever with profound advances in interconnectivity, a unification of various channels to guide travel-goers through a cohesive funnel. We’re seeing smart attached to just about everything, luggage, entry mechanisms, convenience items as the internet of things spreads like wildfire, and we’re standing by as drones capture cinematic gold and redefine digital marketing.

http://hoteltechnologynews.com/2018/04/5-new-technology-trends-hotel-travel-industry/

Hotels Catch Up to OTA Best Practices with TrustYou’s Review Marketing Solutions
TrustYou, the world’s largest guest feedback platform, unveiled impressive results proving the correlation between Review Marketing Solutions and increased revenue, in partnership with NH Hotels. The world-leading urban hotel operator, with almost 400 hotels in its portfolio, noted a considerable increase in the website traffic, conversions and ultimately, revenue, after mimicking OTA typical behavior through the TrustYou features.

https://www.hospitalitynet.org/news/4088111.html

Airbnb’s market share of U.S. lodging demand increasing at a decelerating rate
While Airbnb demand has grown rapidly during the past few years, analysts expect its demand growth will decelerate in the near term. Recent data provides strong evidence that this is already happening. Specifically, the pace of growth in room nights sold has declined over the course of the past year, even though demand is still growing significantly. We expect the pace of demand growth will continue to decelerate during the next few years.

https://goo.gl/uHzgJN

Personalised pricing: Right data instead of big data
In order to get into direct contact with their guests early in the booking process, hoteliers have to overcome the practice of commoditisation. The best way to take the focus off the price discussion is automatic pricing. According to a study by Accenture, 75 percent of consumers today place increasing value on personalised experiences and offers.

https://goo.gl/pzSqon

Microsoft’s travel manifesto
Microsoft engaged a dozen technology companies, supplier partners and like-minded travel buyers to join its team for a corporate travel innovation summit to map a vision of the corporate travel future.The manifesto asserts that the future of managed travel depends on providing the right traveler experience, not just for employee satisfaction purposes but also for the best operational efficiencies.
http://hotelmarketing.com/index.php/content/article/microsofts_travel_manifesto

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – April 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

M Hotel Downtown by Millennium Dubai endorses RateTiger for online distribution
M Hotel Downtown by Millenium has improved their online sales through eRevMax’s seamless connectivity with leading OTAs. The 4-star property has been using RTConnect to update rate and inventory across online sales channels and receive reservations into their property management system (PMS).
Top concerns hotels need to know about the GDPR and how to prepare your action plan
The GDPR is a regulation in EU law on data protection and privacy for all individuals within the European Union and regulates how companies manage, use, and share personal data. The GDPR will take effect on May 25, 2018. The GDPR applies to natural persons, whatever their nationality or place of residence, whose personal data is processed and whose behavior is monitored while within the EU. This change in legislation means that nearly every online service is affected, and the regulation has already resulted in significant changes for US users as companies begin to adapt.
Booking.com buying tours/attractions tech company
The FareHarbor acquisition will help provide content to expand Booking.com‘s upselling of consumers on tours after the consumers have already bought another product from the online travel giant.
   
For hoteliers: 6 steps to success in text messaging and chat from an expert
As text messaging and chat become the communication channels of choice for consumers, more hotels are adapting to the trend by inviting travelers to connect with them by SMS, chat widget, or messaging app. Consumers love messaging because it’s fast, easy, and convenient.
Airbnb moves into MICE accommodation space
Airbnb has released its Airbnb for Events tool, offering event organisers and conference planners the ability to create an interactive map of Airbnb listings near their venues.
The data says: Global demand growth for Airbnb, TripAdvisor and Agoda
One of the main criteria for mastering global expansion is understanding the market you are about to enter and the elements that set that market apart. But just as important is being keenly aware of what is similar and which elements of an existing strategy can be applied ‘as is.’ Few examples show this process more clearly than Airbnb’s strategy in France where the company is enjoying a 25% traffic share increase among the top 20 sites in the sector.

Meet us at
ATM Dubai, from 22 – 25 April 2018 to see how we can assist you – marketing@erevmax.com

Thanks and have a good day!