As they look further into how to improve their RevPar through direct selling, better commissions and improved visibility they realise the importance of having the right tools to support them. Channel management is an outgoing, but if used right the cost can be covered in a matter of months, while also helping the revenue manager to yield more.
Our partners Xotels, just prior to WTM, explained the key to deciding on the right channel manager for your hotels .
During the Travel Technology Presentation, The Three P’s of Hotel Sales, Best Western Belgium explained the benefits of the right data and direct access to various channels for over 55 properties.
However we have much more education to do, as we launch RTSuite 3 to start optimising and automating channel connectivity solutions for hotels to achieve more bookings at better rates! Check out our new RTSuite 3 in the video below to know more.
Ryan C Haynes is VP – Marketing Communications at eRevMax. He presented ‘The Distribution Challenge’ research findings during ‘The 3 Ps of Hotel Sales’ session. Ryan is based out of London and can be reached at firstname.lastname@example.org
Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International and Wyndham Hotel Group teamed up to start Roomkey.com to, in their own words, “provide travelers a search and book experience tailored for ease of hotel shopping through an uncluttered and trustworthy site”. In an unexpected move, six of the largest hotel companies in the world have partnered to launch a hotel search engine of their own, dubbed Roomkey.com. The hotel companies hope that offering a ‘personalized experience’ and ‘accurate information’ will make travelers choose for them when they search for accommodation.
‘From Chaos to Collaboration’, a new research study commissioned by Amadeus, challenges the travel industry to overcome the uncertainty and stress of modern-day travel, through the application of new technologies and innovations.
As revenue management becomes increasingly sophisticated and complex, many major hotel companies are rolling out new platforms and tools to help managers at the property level. Phoenix-based Best Western International, for example, recently introduced a two-pronged support structure that offers for-hire services, as well as simplified rate “buckets.”
The ultimate goal for hotels should not be about just filling the rooms, or to charge the “best rate” but to incentivise exactly the right amount of demand to fill the hotel every night, such that profitability across the property is achieved. When it comes to optimising revenues from CRM, for long it has been mentioned that CRM must establish similar credibility within organisations that its evaluation methodologies can incrementally improve the incumbent RM practices.
International tourist arrivals grew by over 4% in 2011 to 980 million, according to the latest UNWTO World Tourism Barometer. With growth expected to continue in 2012, at a somewhat slower rate, international tourist arrivals are on track to reach the milestone one billion mark later this year.