What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important channel for hoteliers to improve online exposure of their properties. In this blog, we list out some of the best practices that are involved with the creation of a Google hotel ads campaign.

What are the Best Practices for Creating a Google Hotel Ads Campaign

About 4.5 billion searches are made on Google every day, making it essential for every business to have presence on the platform. Over the last few years, Google Hotel Ads has emerged as the most popular platform in the metasearch space.  Which for years have been dominated by the OTAs. GHA which aggregates your hotel rates from participating OTAs and brand website and displays your hotel rates and availability on Google, across desktops, tablets, and mobile devices? Find out about some of the best practices for the creation of a Google hotel ads campaign.

Familiarize yourself with the interface

In order to be successful with Google hotel ads, it is essential to be familiar with the interface and know what goes into it. The sign-up process is quite similar to Google PPC campaign. Hotels need to create a Google Hotel Center account to send and manage hotel rates and availability across Google. The interface is user-friendly, effective and efficient. Once you have listed your property, connect your prices and availability to your ads by linking your Hotel Center account to a Google Ads account and start advertising.

Use data to your benefit

Data that is recorded by Google systems lets you pinpoint those things that are/are not working. Reports every week are offered in detail, and how your campaign is proceeding in each device. Make use of opportunity reports every week to detect missed opportunities. Know about the areas that you might have improved on, and prepare better for bid optimization in the following round.

With conversion tracking, you can exactly find out what happens when anyone visits your site. You can get information on cost per acquisition, how long a person stays in the accommodation and whether or not they booked a room. The use of this information and other performance metrics for the adjustment of Google hotel ads booking campaign strategies can help you to derive the best from your experience of Google Hotel Ads.

Group hotels and manage bids better

In case you are operating bids for more than one hotel property, group the properties together. This can let you manage the same in a more efficient way and optimize returns on investment. The principles happen to be the same for each hotel property that is part of the group. When you structure bids, you have to remember that.

Optimize your ads

For optimizing your ad spends, Google recommends hotels to provide entire inventory to Hotel Ads along with room and package Meta data. The details comprise of data about occupancy levels and rooms, and all the updated prices and active bids can ensure accuracy of prices. The ads which notch up the best numbers are generally those that offer the most information. Optimized ad can help hotels to have much better business and increase the bottom line.

Google Hotel Ads campaigns can provide future travelers with the chance to reserve a hotel room at many important hotels all through their research. Wherever a user makes decisions related to travel, hotel ads are surfaced by Google to assist them in the assessment of booking options and pricing available to them.

Find Hotel channel manager and Online Distribution.

What Does A Channel Manager Do?

A hotel channel manager allows properties to manage multiple online distribution channels from a single solution, Hotels can update rate and availability and receive reservations directly to its systems like PMS and CRS in real-time. Advanced channel managers provide 2-way XML connectivity with online sales channels including OTAs, GDS, metasearch, wholesalers and booking engines for seamless data transfer.

What is a Hotel PMS?

PMS or Property Management System is a software solution which can be installable or cloud-based for managing hotel operations like handling guest profiles, check-in and check-out, occupancy management, checking room availability and bookings.

Is Your Hotel Website ADA-Compliant

ADA or The Americans with Disabilities Act demands that every business need to make sure that customers can get access to the same services, irrespective of how physically capable they are. The Government is taking active steps to make sure that ADA-accessibility extends not only to offline businesses but also to online properties like mobile apps and websites. If you have a hotel website, you have to make sure that it is ADA-compliant, or you could be staring at trouble before long.

Is Your Hotel Website ADA-Compliant

Focus on the text

Your website should have text that can be resized easily. Make sure that there is a high-contrast mode option which can make it easier for slightly vision impaired visitors to read the text. The site should have a text-only option, and all the functionalities need to be accessible via a keyboard for guests with mobility problems. Ensure that there is minimal formatting for the text. Those who experience problems in seeing might be incapable of reading colored text on colored backgrounds or text that is especially small in size. It is best for you to adhere to a common, large-sized font with dark colored text on white background.

Look at the photos and images

The photos must have proper text descriptions. Your social marketing strategies and website videos should comprise of transcripts and audio descriptions for all those who are hearing impaired. There is a text-based analog for all the visual media. The images must have “alt” text for content description. Suitable descriptive text must be added to videos. You can use screen reader software to describe your website images.

Offer accessibility information all through the site

Throughout your website, you have to feature accessibility information. Say a disabled traveler wants to know whether she can arrive and reach his room, get inside, take a shower and sleep and move about without problems, your hotel website should make all the details easily accessible. You have to include full information about how his experience with your hotel property would be upon arrival. You have to describe every space in your hotel, as well as how it would be like to move to and from each space. Mention all possible obstacles along your way, and also specify any inaccessible area.

Keep in mind that room details are not enough. Your hotel site needs to spot as well as describe every accessible area of your property in complete detail – such as the common spaces, the pathways from and to these spaces all through the hotel, the on-site amenities and more. There can be lawsuits in the absence of all these details. Due to this reason, hotel sites have to include entire accessibility content for every area of the property.

After you make all such changes to your hotel website to satisfy ADA guidelines, get your site evaluated by a web development firm that is familiar with all the issues of ADA compliance. Make sure that visitors using screen readers and other assistive technologies can fully access your website content.

Get Hotel booking channel manager software

5 Best Ways to Make Your Hotel Service Sought After through the Search Engines

When a traveller wants to find a hotel, they try online options and take help of the search engines like Google or maybe Bing. These search engines provide reviews, rates of different rooms, location of the hotel and the data on vacant rooms. The hotel business owners would therefore like more visibility for their website and the information regarding the hotels.  The best way is to turn to search engine optimization ways and improve the ranks of the site.

Hotel Service

1) Optimization of the site through search engine

The online business owners work with the strategy of bringing their site to a better ranking position of the search engine. This gets the pages of the website of the hotel more visibility and takes care of the complex algorithms of the search engines. The site of the hotel is optimized when more people land into its pages and gather the information provided in various contents of the pages. They find it fruitful and come back for more and this way increase the ranking.

2) Site must be for the readers and users

When one wants such higher ranking for their websites, they should check on the loading of the pages of the site and its contents.  The site should also be mobile friendly to bring in more users to its pages. You should check the contents of the site from the user’s point of view and make them as user friendly as possible. This will bring more users for the site pages.

3) Make your content more relevant

The website’s content is the main thing on which the users would like to depend. This is the reason why the content should be updated at regular interval and the information, text or images of the web pages must be reliable and effective to the topic that is being discussed. The blog that is regarding your business would bring in more interested people to your site and when you provide high quality content that is helpful or interesting for the reader, they make it a point to visit your site regularly.

4) Connect through local search engines

The site that you develop should be good with the local search engines. This helps the bigger search engines like Google to optimize the sites that are doing well with the local search engines. You can create a page for your business through Google and add the name of your property to the virtual directory. You can add the contacts of your business and also keep those details in your websites too. This will help optimizing your site.

5) Building of links can be helpful for optimizing

The sites can include in its pages both incoming links and links that connects to other pages. The SEO service providers will tell you how these links can improve the footsteps in your site. The links that will bring in viewers from other popular sites of the same genre can be real good for your new site. You will do good to include links into your site content from other sites to make your site a better place for gathering information.

Get more traffic through sharing from social media

The simple step of sharing your pages through the profiles of social media can be real effective way to get direct traffic. This will encourage people who are interested in the topics of your website – to land into your pages. You can also connect the Hotel Directories, Google Places and various other digital platforms so that your website gets more visibility through any of the digital pages. You will find more like minded people pouring into your website to go through the information and content provided.

 Reviews from Google users can improve your ranking

The review from customers has been given more and more important from the search engine Google.  The developers find these reviews bring in more customers and viewers for the website and hence it plays most important role in improving the ranking of a site. Hence the hotels that want a better ranking should encourage their customers to provide positive and truthful reviews.

Get Hotel channel manager software at https://www.erevmax.com/ratetiger/ratetiger.html

The Week, That Was – June 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Hotel Beacon NYC recommends RateTiger as the most effective Channel Manager
The upscale hotel has been using RTConnect for 2-way XML connectivity between its property management system and online sales channels for the last three years to effectively manage all its demand partners seamlessly.

https://goo.gl/tJt9yX

How TripAdvisor ranks hotels
Online guest reviews have become worth their weight in gold to hotels. Today, a huge 95% of people read a travel review before they book a trip, which means building a strong online reputation plays a fundamental part in attracting guests and driving bookings.

http://www.traveltripper.com/blog/how-does-tripadvisor-rank-hotels/

Securing last-minute bookings during peak season
Peak season in travel presents its own unique challenges. The article explores why deep discounting may not always be the winning recipe to secure late bookings and how thinking outside the box is necessary to maximise revenue. Every hotelier and property has to deal with peaks and troughs in demand, but if rooms need to be filled at the last-minute, being able to think beyond dropping prices and taking a more strategic approach could give you that crucial competitive edge.

https://click.booking.com/features/2018/06/04/securing-last-minute-bookings-peak-season/

Are hoteliers too skeptical of artificial intelligence?
AI disruption has already begun in the business world, and the hospitality industry should pay close attention. Hotel companies must already be strategizing about how they can take advantage of this inevitable new wave of automation and guest-experience evolution.

https://www.phocuswire.com/Hoteliers-skeptical-of-AI

How and why you have to deal with the watershed that is GDPR
The GDPR is a watershed event that will impact every business that collects personal information, wherever located, and no industry will be more impacted that the hospitality industry. Other companies can choose not to do business with EU citizens; some companies have determined that it is impossible to comply and have actually closed. That is not an option for hotels. Hotel companies need to understand the goals and requirements of the GDPR. The nature of hotels and the various data holding sources such as OTA bookings and PMS systems escalate the regulation for travel and hospitality industries.

https://ehotelier.com/global/2018/06/08/deal-watershed-gdpr/

In land of the giants, smaller OTAs find ways to grab customers
According to Phocuswright’s U.S. Online Travel Overview 17th Edition Report published in February, OTAs’ market share rose to 19% in 2017 from 17% in 2015. Booking Holdings brands Priceline and Booking.com accounted for 23% of the U.S. OTA market share last year, while Expedia brands (excluding Egencia and HomeAway) accounted for 69%.

http://www.travelweekly.com/Travel-News/Travel-Technology/Smaller-OTAs-find-ways-to-grab-customers

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

Hotel Beacon NYC recommends RateTiger as the most effective channel manager

 Hotel Beacon, a landmark in New York City has highly recommended RateTiger for managing online channel connectivity. The upscale hotel has been using RTConnect for 2-way XML connectivity between its property management system and online sales channels for the last three years to effectively manage all its demand partners seamlessly.

Located in  Upper Westside, right next to Beacon Theater, the hotel with 284 rooms, caters to tourists and business travelers. Given the intense dynamic nature of New York’s hotel market, it has become imperative for the hotel to maintain rate parity and online availability across all major sales channels and metasearch sites. The revenue management team is leveraging RTConnect to update rates and inventory in real-time and receive reservations directly into the PMS thereby giving a clear picture of actual availability at all times. They are also using the advanced analytics available on the LiveOS dashboard to fine-tune their pricing strategy, monitor their booking pace and performance in real-time.

“We highly recommend RateTiger by eRevMax to anyone looking for an effective, online channel manager. We are very pleased with the personalized support and excellent response time, due to which they seem like an extension of our own team,” stated Milja Perkovic, Director of Revenue Management, Hotel Beacon NYC.

“As a technology partner, we are committed to empowering our customers for all their connectivity needs. Being trusted by a prestigious property like Hotel Beacon NYC for streamlining their online distribution shows how well we deliver when it comes to best-in-class technology and premium customer service,” said Alex Moura, Regional Sales Director for North America at eRevMax.

eRevMax announces 2-way integration with Nitesoft

Award-winning hotel connectivity expert eRevMax has completed 2-way integration with Swedish cloud-based PMS Nitesoft. The strategic partnership between the two companies will automate the distribution of availability, rates and reservations for hotel clients.


Nitesoft is a leading cloud-based hotel management platform in Scandinavia that incorporates a wide range of features for hotels, chains and serviced apartments, independent of size or operation type.  Following the integration, hotels using RateTiger channel manager and connectivity solutions can now receive all OTA generated reservations directly into their PMS, thereby eliminating manual handling of reservation notifications.

“The connectivity between RateTiger and Nitesoft PMS has proven to be highly reliable and easy-to-use. It means more sales and higher margins for our hotel customers. They can now exploit the full potential of a vast selection of OTAs, GDSs, Metasearch and Wholesalers available via the eRevMax Channel Ecosystem to expand visibility and revenue potential,” said Jan Linders, CEO, Nitesoft.

“Scandinavia is one of our key growth regions, and this interface with Nitesoft PMS will be beneficial for our mutual hotel customers. The secure XML connection ensures live rate and inventory as well as booking data flow, thereby keeping their Nitesoft PMS updated automatically, allowing the hotel manager to focus on other key aspects like guest engagement,” said Ashis Saha, SVP – Project Management, eRevMax.