AB Hotels selects eRevMax for rate optimization

A collection of luxury hotel brand in England, AB Hotels has partnered with eRevMax to get maximum benefit from real-time rate intelligence and competitor price analysis to maintain its market leadership position. Two properties of the group Arch London and Sopwell House St Albans have selected RateTigerShopper to get live alerts on rate changes and rate reports for upto 3 years in advance.

AB Hotels is delighted to be working with RateTiger by eRevMax as we endeavour to constantly improve the tools we use for revenue management. RateTiger offers the most detailed and comprehensive solution in the market and this allows us to have more knowledge over our competitors and ensure we are competing as best as possible,” said Rafi Bejerano, Director, AB Hotels
The partnership enables revenue management team of the hotels to compare rates and packages of its competitors, like-for-like, at both beds and room-type level while also being notified immediately of competitor rate changes through rate alerts owned luxury hotels.

Competitor Analysis – How knowing your competition helps

Striving to be different is one way that hotels can set themselves apart from the crowd, but being too different can be detrimental to business. An important thing within the travel industry is competitor analysis – discovering what the competitions are doing that’s directly leading to higher rankings. This could include targeting a specific demographic, offering special rate, or ensuring online marketing materials which are SEO friendly. Competitor analysis can be particularly beneficial to hotels within the business districts or near airports, where there is no ‘average’ guest. Marriott Hotels are an excellent example of a brand placing more resources into competitor analysis.

The hotels should take online marketing strategy seriously and allocate budget for better online presence.