Following dramatic changes in numbers of traveller and recession, as well as increased competition due to the consolidation of some major OTAs, more hotel chains around the world are focusing upon customer research in detail. Absolute Hotel Services Group, who operate properties throughout Southeast Asia and the Middle East, are one such chain seeking to understand the wants and needs of their guests on a more personal level. Absolute Hotel has choosen to partner with eRevMax, making use of RateTiger Corp solution to keep tabs on the competition and deeply analyse room rate trends. Absolute CEO Jonathan Wigley reports that RateTiger Corp is the best way of ‘understanding our customers and the challenges they face’.
UK based agency Citybase Apartments, an online sales channel catering to serviced apartments, has selected eRevMax to enforce rate parity and best rate guarantee for all connected properties. The company will be using one the most sophisticated business intelligence tool in industry RateTiger Corp for monitoring suppliers’ rates across competitor sales channels to analyse its market position and identify any discrepancies.
“As an online booking agent specifically tailored towards serviced apartments, it’s imperative that our customers can trust that we are offering them the best rates possible.” said Louise Rogerson, Supplier Relations Team Manager, Citybase Apartments. Through RateTiger Corp, Citybase Apartment will be able to automatically capture and analyse rate parameter data and can improve brand position on all connected channels.
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