HospitalityUnited.Club announces its signature Cocktails & Conversation event in Berlin

HospitalityUnited.Club, a consortium of travel technology companies, brings back its classic Cocktails & Conversation event to Berlin in March. The Club will be hosting an exclusive evening for hoteliers on 7th March 2019, in partnership with Cendyn, Fornova, Hotelbeds, LiveOS, RateTiger, Roiback and Sojern.

The high energy networking event will bring together leading hoteliers and tech providers in an informal relaxed setting at Funkturm Restaurant, located 55m above the ground, in the historic Radio Tower in the German capital. The event is aimed at providing a perfect place for industry peers to relax over cocktails while discussing new trends and technology.

“This is the second year we’ve been a part of HospitalityUnited.Club at ITB Berlin. It’s proven a great way to connect with new and existing contacts in a more relaxed environment. I know the Sojern team looks forward to connecting with guests at HUC this year and discussing how to move travelers from dream to destination,” commented Celine Chaussegros, GM EMEA, Sojern.

“Partnering with HospitalityUnited.Club is always a fantastic opportunity for Fornova and we are looking forward to working together at ITB 2019. Bringing together hotels and technology providers is a great opportunity to explore innovative ideas, network and collaborate,” said Dori Stein, CEO, Fornova.

John Seaton, MD, EMEA & APAC at Cendyn commented, “We’re delighted to be partnering with other hospitality leaders for this exciting HospitalityUnited.Club cocktail event on Thursday 7 March. It’s always well-received for leaders to have the opportunity to take a breather from the hectic week at ITB Berlin and spend time catching up with their peers in the industry.”

The HospitalityUnited.Club (HUC) member companies continue to collaborate and host these events around the world as they realize the importance of this platform and how it impacts business.

To join us for the HUC Cocktails & Conversations in Berlin, register today – https://www.hospitalityunited.club/event/berlin/huc_berlin_2019.html

The Week, That Was – February 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Dubai midscale hotel recommends RateTiger for online connectivity

Chelsea Plaza Hotel, a midscale hotel in the heart of Dubai has recommended eRevMax solutions for managing online distribution. The 3 star property has been using RateTiger Channel Manager to maintain real-time rate and availability on online sales channels and receive reservations.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/feb2019-erevmax-dubai-midscale-hotel-ratetiger-online-connectivity.html

Hoteliers adjust pricing strategies to be more dynamic

Hoteliers’ strategic goals must include a more dynamic approach to pricing hotel rooms that can better adapt to shifts in demand.

http://hotelnewsnow.com/Articles/293736/Hoteliers-adjust-pricing-strategies-to-be-more-dynamic

 Expedia data reveals surge in inbound visitors to UK hotels

The latest data from travel platform Expedia Group has revealed that a surge of international visitors led to a growth in UK hotel stays throughout 2018

https://travolution.com/articles/110333/expedia-data-reveals-surge-in-inbound-visitors-to-uk-hotels

TripAdvisor reports growth in hotel and non-hotel segments

TripAdvisor’s total revenue rose 8% in the fourth quarter of 2018 to $346 million and grew 4% for the full year to $1.62 billion. The company reinvigorated hotel segment profitability while growing experiences and restaurants, two key strategic investment areas.

https://www.travelweekly.com/Travel-News/Travel-Technology/TripAdvisor-reports-hotel-and-non-hotel-growth

The hotel amenities travelers really want

What makes travelers content during their stay at a hotel? Do guests need extra packaged toiletries or a pool to rave about the establishment?

https://www.hotel-online.com/press_releases/release/the-hotel-amenities-travelers-really-want#When:19:50:01Z

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

Chelsea Plaza Hotel uses RateTiger Channel Manager powered by LiveOS to manage online distribution

Chelsea Plaza Hotel, a midscale hotel in the heart of Dubai has recommended eRevMax solutions for managing online distribution. The 3 star property has been using RateTiger Channel Manager to maintain real-time rate and availability on online sales channels and receive reservations.

Located at the prime location of Bur Dubai, Chelsea Plaza Hotel, formerly known as Rydges Plaza Hotel, is a popular choice for mid-range travelers, especially from the Indian subcontinent and South Asia. The hotel is leveraging RateTiger’s seamless connectivity with leading OTAs including the major ones in India.

The best thing about RateTiger Channel Manager is that it is very easy to use. The data analytics on budget and production on the LiveOS platform provides us a good heads-up.  We look forward to continuing our working relationship over the coming years,” said Siva Prasad, Asst. Front Office Manager, Chelsea Plaza Hotel.

Given that Chelsea Plaza Hotel primarily caters to international guests, along with midscale domestic travelers, it is important for the hotel to be present in all global online sales channels.  Our channel ecosystem has helped hotels to improve exposure and tap new markets. Backed by real-time data and analytics, hoteliers can respond to market dynamics more efficiently, and optimize online revenue,” said Ram Mohan Dubey, Regional Sales Director, eRevMax.

eRevMax is known for its stable solutions with 99% product uptime. While other companies struggle to offer continuous connectivity, eRevMax has invested in building a robust infrastructure to provide hoteliers with uninterrupted service over the last 18 years. The company offers excellent connectivity with over 400 online channels and provides 24×7 support.

Meet the team at ITB Berlin, Hall 8.1, Stand 132 from 6 – 9 March 2019, to discuss your connectivity needs.

EREVMAX SIGNS WITH ICE PORTAL TO DISTRIBUTE HOTEL VISUAL CONTENT WORLDWIDE VIA LIVEOS

eRevMax, the leading provider of hotel connectivity and online distribution solutions worldwide, has integrated with ICE Portal to help hoteliers manage, distribute and curate their online visual content for better brand visibility.

Hotels using LiveOS by eRevMax will now be able to integrate their visuals into ICE Portal’s cloud-based content management system (CMS). ICE Portal connects to thousands of leading global distribution channels as well as thousands of affiliated travel sites (including GDSs, OTAs and search sites) in twelve languages.

“We are thrilled to be working with eRevMax providing the technical solutions to manage and deliver visual content for their hotel customers everywhere,” said Henry Woodman, President, ICE Portal.

“We are glad to integrate ICE Portal within the LiveOS platform as it will help our hotel clients to optimize and distribute their property images effectively. Fresh visual content helps drive visibility which in turn will lead to better conversion for our hotel customers,” commented Gerard Carrie, COO, LiveOS.

ICE Portal is closely working with the LiveOS team at eRevMax to help optimize visuals (category, languages, meta-data, geo-codes and mapped IDs) for their supply partners worldwide to increase brand engagement and booking conversions.

Why Guest Reviews Matter? Even the negative ones

From the very beginning, a hotel’s success has a direct correlation with its reputation. if guide books and peer recommendations were the earlier source of motivation, in the age of digital, the new normal is to surf the web for hotel reputation – which alarmingly can be your biggest asset or liability.

There are several things that contribute to a hotel’s reputation – starting from pre-booking experience to service during stay – guests take note of many small and big details and form an opinion. The rating is just the reflection of the opinion. If your property provides impeccable service, create great experiences, then the positive reviews you have earned will improve your appeal and influence potential guests. The more satisfied guests you have, the more likely they are to return and spend more money, as well as recommend you to others.

According to a study by Deloitte, 59% consumers say that review sites have the most influence on their booking decisions. Another one, conducted by Cornel Hotel School in association with STR and Review Pro suggest that guest satisfaction has a direct impact on the business performances of the hotel. The study, in fact, predict, an increase of 0.89% increase in ADR due to 1 point increase in the hotel’s review score across all online and offline channels.

With Google, OTAs and review sites like TripAdvisor giving more weightage to review score, managing online reputation has become a focal point of hotel operations. With revenue being directly linked with demand, revenue management has now expanded from simple rate management and is now encompassing customer relations and social media into its strategy.

Truth to be told, reputation management is not an easy task, especially when it comes to negative reviews. Guests often over-expect and over-react which get reflected in the reviews. Interestingly, in 2017, the top 4 sites accounting for 74% of review volume are Booking.com, Google, TripAdvisor and Facebook.  Clearly, guests aren’t restricting their opinions to travel sites, but also to search engine and social media. Hotel cannot prevent reviewers from expressing their opinion. However, there is only thing they can surely do – respond, more do for negative reviews.

A recent study by Harvard Business Review suggests, replying to guest reviews results in better ratings. Interestingly, the study, which has studied TripAdvisor ratings over thousands of hotels, have found that there is a sharp drop in the rate of short negative reviews when the management starts responding to negative feedback.

Sure, it is not easy to please every guest. However, your willingness to accept constructive criticism shows your commitment to address the issues raised by the guest, which in turn assures your potential guests. Be polite and courteous, try to understand your guests’ concern and respond in a professional way.

However, guests share feedback on various review, travel and social media sites – which often lay scattered and unstructured. Online reputation management tools consolidate these guest reviews from various review websites including TripAdvisor, Bookign.com, Expedia, Agoda, Qype, Holidaycheck, Yelp, Expedia, Facebook, Twitter etc. and provide them to hotels in structured reports. Data is then compiled together into review reports which include guest details (as it appears on the site) along with their feedback and the rating they provide to the hotel. Most advanced review management sites nowadays use sentiment analysis to understand the guest’s emotion towards various aspects of the property. Keywords relevant to the properties are then identified, and ranked based on their popularity, frequency of mentions, and guests’ sentiments towards that category.

A strong visible position on guest review websites indicate that your Price Quality Index is working well, that will enable you to make the right pricing decisions based on RevPAR performance.  This will allow the hotel to flex their rates based on several pricing strategies depending on booking levels. However, there are no short cuts. It is an evolving process that must start today! As we move towards the age of consumer controlled brand conversations, hotels need to integrate customer feedback into their business approach and strategy planning.

By staying actively engaged with guests, hotels can ensure a more consistent and loyal base. Are you listening?

The Week, That Was – February 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Portugal based Newhotel PMS

Hotel connectivity solution provider eRevMax has completed 2-way integration with Newhotel Software, a global hospitality technology company headquartered in Lisbon, Portugal. Mutual hotel customers can leverage this integration to update rate and availability to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2019-erevmax-completes-integration-portugal-based-newhotel-pms.html

2019: Time to relook at your Hotel Cancellation Policies

For a long time, hotel industry has been fairly flexible with the cancellation policies. However, with the popularity of meta-search sites, even after booking, consumers now keep track of room rates. Whenever there is a drop in the room rates of the booked hotel or it’s competing properties, guests often cancel their existing reservations and rebook.

This high cancellation rate especially closer to the arrival has a major impact on the hotel’s revenue management decision where often inflated estimation of potential occupancy level leads to sub-optimal rates and lost revenue.

https://www.erevmax.com/blog/index.php/2019/01/2019-time-to-relook-at-your-hotel-cancellation-policies/

 Hotel sales and marketing trends to watch in 2019

Sales and marketing is a constantly evolving discipline within the hotel industry, and some experts in the field recently shared their takes on what to expect heading into 2019.

http://hotelnewsnow.com/Articles/292059/Hotel-sales-and-marketing-trends-to-watch-in-2019

Corporate hotel loyalty programmes may drive adoption

A recent survey of European business travellers reveals that 43 per cent would be motivated to book a hotel with which their company has a corporate loyalty account if it guaranteed better rates. The research by the Global Business Travel Association (GBTA) in partnership with Accorhotels found 80 per cent of travel buyers said their company is not enrolled in a corporate hotel loyalty scheme. However, 60 per cent would be interested in joining one for lodging purposes, with 85 per cent saying they find the dedicated room rates offered to travellers appealing.

 https://buyingbusinesstravel.com/news/3129841-corporate-hotel-loyalty-programmes-may-drive-adoption

Guests Demand a 21st Century Stay

Guests expect reliability, ease and security when they activate their mobile room key and unlock the door. Behind that satisfying click, however, is a complex integration of separate technologies and software. Mobile access architecture comprises four parts: 1) the property system, 2) the secure mobile credential and delivery management system, 3) the app and 4) the door lock.

https://www.hotelbusiness.com/guests-demand-a-21st-century-stay-2/

Are hotels on the verge of a parity nightmare?

Booking.com appears to have rolled out its Booking.Basic feature to European hotel listings, six months after it was first spotted on listings for hotels in Asia. Booking.Basic is an accommodation tier that periodically appears on Booking.com’s hotel listings when the rate provided to Booking.com is not the cheapest available online. The rates it offers are nonrefundable and made via a third party that is only revealed to guests after they have paid to book a room.

https://www.phocuswire.com/booking-basic-triptease

Will Chinese technology give hoteliers a fat problem this Year of the Pig?

Technology is a major barrier for hoteliers when dealing with the Chinese market. At the core of the problem is the fact that the technology platforms they are used to using are all entirely different from ours. They can´t access Google, Gmail, Facebook, Twitter, Instagram or even WhatsApp.

https://www.travolution.com/articles/110128/will-chinese-technology-give-hoteliers-a-fat-problem-this-year-of-the-pig

Hotelbeds adds price and availability insight to its MaxiRoom hotel extranet

Leading global accommodation wholesaler Hotelbeds revealed new features for MaxiRoom, its free hotel extranet designed to maximise hotel occupancy through its distribution channels.

More than 60,000 out of the 170,000 hoteliers who work with Hotelbeds are connected through either technology platforms or direct integrations, the firm said. That figure has doubled in the last three years

https://www.travolution.com/articles/110116/hotelbeds-adds-price-and-availability-insight-to-its-maxiroom-hotel-extranet

 Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

eRevMax completes integration with Portugal based Newhotel PMS

Hotel connectivity solution provider eRevMax has completed 2-way integration with Newhotel Software, a global hospitality technology company headquartered in Lisbon, Portugal. Mutual hotel customers can leverage this integration to update rate and availability to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

Newhotel Cloud Suite PMS incorporates a wide range of features for full-service hotels, and chains, independent of its size or operation. Known for its user-friendly interface and advanced features, the solution is a popular choice in Europe, South America and Africa, and currently caters to over 3000 properties in more than 50 countries. eRevMax’s distribution solutions are used by over 9000 hotels globally to manage online distribution.

“We’re proud to have eRevMax – RateTiger as our partner as they have become an inevitable option of integration for our clients worldwide. eRevMax offers some of the most innovative and intuitive hospitality e-distribution products in the industry, and our hotel customers can now take advantage of this integration to improve their online visibility and revenue,” said Pedro Matoso, CEO, Newhotel Software.

“South America and Africa remain our growth zone, and this strategic partnership with Newhotel, one of the fast growing PMSs in the region, strengthen our offering. A greater number of hotels can now leverage the benefits of our Channel Ecosystem while streamlining their distribution efforts,” said Ashis Saha, SVP – Project Management, eRevMax.

eRevMax offers seamless connectivity with around 400 OTAs & technology providers. The company is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market and scaling up through the Tier One enterprise hotel groups. eRevMax’s Channel Ecosystem facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.

For more details, please visit http://www.erevmax.com/ or contact us on marketing@erevmax.com

2019: Time to relook at your Hotel Cancellation Policies

With ‘Free Cancellation’ almost becoming a norm with major OTAs, high cancellation rate has become a source of major concern for hotels. Cancellation is not at all welcoming for the host, and sometimes for guests as well.

For a long time, hotel industry has been fairly flexible with the cancellation policies. However, with the popularity of meta-search sites, even after booking, consumers now keep track of room rates. Whenever there is a drop in the room rates of the booked hotel or it’s competing properties, guests often cancel their existing reservations and rebook.

This high cancellation rate especially closer to the arrival has a major impact on the hotel’s revenue management decision where often inflated estimation of potential occupancy level leads to sub-optimal rates and lost revenue.

In the last few years, major hotel chains have been relooking at their cancellation policies and developing a strategy to address the changed consumer behaviour. While some hotels have followed the airline way, and introduced non-refundable early-bird rates, some have extended the cancellation cut-off. Empowered with comprehensive reservation data sources, including cancellation information, and analytics, hotels are now making thorough assessment of cancellation cost to hotel’s revenue and fine-tuning their cancellation policies in a strategic way. If you are planning to re-work your cancellation policy, here are some tips you can consider.

Limiting the Cancellation Period

Free cancellation is a major draw, especially on OTAs, to attract potential guests. However leading hotel groups are now extending the cancelling notice period from existing 24 hours cut off to 72 hours. Guests who cancel after that are charged with a penalty which varies from the cost of one night’s stay to total booking amount.

Variable Policy

Many hotels are now adapting to a dual strategy where there is a non-refundable rate and relaxed cancellation policy for premium rates.

Partial Payment for Guarantee

High-demand hotels often charge one night’s stay immediately after booking and debit the rest of the amount closer to the arrival while enforcing a strict no-show / cancellation penalty. While booking, guests are made aware of these finer points and as a result think twice before going for cancellation.

Vouchers instead of refund

Boutique hotels and resorts are now adjusting their cancellation policy in a way where for a last-minute cancellation, instead of a penalty, or refund, they are offering a voucher which the guests can use for a future booking within a stipulated period of time.  It’s often a win-win situation where the hotel gets the revenue and the guests the option to modify their plans.

Loyalty member specific cancellation policy

Some hotel groups with their own loyalty programmes have designed member-exclusive cancellation policies where loyal guests are given the flexibility to cancel their stay at the last minute even as other guests have shorter window. This benefit additionally gives hotels another opportunity to improve their loyalty programme which eventually results in more direct bookings.

No Cancellation

While some hotels do have this policy, in the age of online booking and price-comparison sites, this policy is tending to lose its acceptance.

The choice of cancellation policy depends on the dynamics of the market, hotel size and categories. For a business hotel, it’s is very difficult to implement a strict cancellation policy, whereas high-demand leisure resorts can afford to do so.

For years the hotel industry has been relying on a cookie-cutter approach when it comes to their cancellation policy. It’s time for change. Monitor your reservation sources and identify channels where the cancellations are coming from. Based on their data, hotels need to create cancellation policy terms for each rate-category, plan and channel. An advanced system like RateTiger, for instance, allows restrictions and cancellation policies to be assigned and updated for different rate plans on OTAs. The reservation delivery options immediately notify hotels whenever there is a cancellation, making it easier for them to allocate inventories accordingly.

Invest in a system which helps you to optimally manage your revenue and distribution efforts and save time to focus more on strategy.

The Week, That Was – January 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

RateTiger joins the Spanish Association of Hotel Directors – AEDH

RateTiger Hotel Channel Manager initiates collaboration with AEDH at FITUR 2019

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/jan2019-erevmax-ratetiger-joins-spanish-association-hotel-aedh.html

 

Hotelbeds launches new features on its hotel extranet

Hotelbeds’ extranet for hoteliers adds functionalities that allow the visualization of fares and availability in real time for any hotel.

https://news.travelling.gr/2019/01/hotelbeds-launches-new-features-on-its-hotel-extranet/

 

The power of personalization and building personal connections

Expedia on how the travel industry is entering an era of both traveler and supplier personalization – leveraging high tech to deliver high touch experiences.

https://www.hotel-online.com/press_releases/release/2019-hotel-trends-the-power-of-personalization-and-building-personal-connec

 

The psychology of online reviews

From the humble beginnings of word-of-mouth to an entire industry, feedback has certainly come a long way and it’s not stopping here.

https://www.trustyou.com/blog/guest-feedback-reviews/psychology-of-online-reviews

 

How consumer driven trends are impacting the world of hospitality

Sabre released a study which reveals the top consumer trends that will shape the hospitality industry in 2019 and beyond.

Download the report – https://www2.sabrehospitality.com/2019-global-trends-report?utm_source=hotelmarketing_com

 

How to resolve negotiated rate audit failures in the GDS

Some corporations test in their online booking environment that utilizes the GDS for connectivity. Requesting a screenshot from the client at the time they report an issue will help you identify the point of sale source of the audit. Unfortunately, during January and February many hotels will learn they have failed a preferred rate audit.

http://www.sabrehospitality.com/resources/hotel-marketing-blogs/best-practices-how-resolve-rate-audit-failures

 

Hotel coworking space: The future of hospitality

Coworking spaces in hotels provide an area for hotel guests and locals to gather to work and meet. With the number of coworking members expected to jump to 3.8 million in 2020, it is only natural for hotels to capitalise on this feature.

https://www.traveldailymedia.com/coworking-space-hotels/

 

Hoteliers use revenue management to boost off-season

The off-season isn’t a hotelier’s favorite time of year. Rooms can sit empty, restaurants are quiet and the cash flow isn’t as robust.

But, this can also be the best time of year for hoteliers to try out creative promotions, boost their properties’ profiles with online travel agencies, partner with local attractions that are weather-appropriate for the time of year and even experiment with new restaurant menu selections.

http://www.hotelnewsnow.com/Articles/292401/Hoteliers-use-revenue-management-to-boost-off-season

 

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

RateTiger joins the Spanish Association of Hotel Directors – AEDH

RateTiger, the connectivity division part of the leading hotel technology group eRevMax, provider of online connectivity tools for hotels, has joined the Spanish Association of Hotel Directors (AEDH). As a member of the association, the company will participate in the events organized by the AEDH with the aim of educating hoteliers about trends and technological innovations in the hotel sector. The company will also present its innovative solutions at the AEDH stand 10B08 at FITUR in Madrid from 23 to 27 January 2019.

Recognizing RateTiger for its technological skills, the AEDH has endorsed the efficiency of its tools, thus making RateTiger its preferred partner for the management of online channels in hotels. AEDH hotel members can take advantage of RateTiger special offer at FITUR to reduce their cost of acquiring guests online, saving time and increasing their revenue.

RateTiger is one of the most efficient online distribution and hotel management platform, currently used by more than 9000 hotels around the world. RateTiger offers XML connections with more than 450 leading OTAs and partners worldwide and regionally, achieving optimal connectivity.

“It is an honor to join forces with a company like RateTiger with such prestige in hospitality. Our goal is to be able to generate a positive impact on the hotel members of our association by providing them with state-of-the-art technology that complements their growth strategy and RateTiger is the perfect match. We strongly recommend our members to contact RateTiger to benefit from our exclusive offer for members of the AEDH,” said Manuel Vegas, President, AEDH.

“We believe that the AEDH has been doing a great job and we hope to contribute our bit to the success of the organization as a whole. The hospitality discussion and knowledge exchange sessions organized by the AEDH are very effective in helping hoteliers to better understand how to use technological innovation to maximize the revenue of their properties and improve customer service. We hope to have the opportunity to meet in person each of the members of the association,” said Samantha González, Director of Sales – Spain, eRevMax – RateTiger.

Meet Team eRevMax at FITUR in Madrid at Stand 10B08, Hall 10 from 23- 27 January 2019. Book an appointment today – https://bit.ly/2F6knJ0