The Week, That Was – May 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

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New Launch – “The Hotelier’s Tech Stack Guide”
TrustYou has published an ebook to help hotels get insights into the most impactful hotel technologies, broken down by guest journey stage: search and booking, on-site, and post-stay phase. In this eBook, you will learn about how technology is automating and simplifying tasks; why technology is critical to attracting and retaining guests and the “good-to-have” technology extras that can take your hotel one step forward.

https://goo.gl/nZAXKw

How Google’s organic search results have become ineffective for hotels
A common complaint from hotels is that they can’t compete with keyword buying against the likes of Expedia Group and Booking Holdings (between them spent upwards of $10 billion during 2017) but research has shown just how dominant the same intermediaries are in organic search, too.

https://goo.gl/a6db6g

Are hotel operators ready for GDPR?
Hotel operators, by default, are more reliant on overseas purchases than vendors in other sectors, making it more likely that this legislation will capture hoteliers taking European bookings.

GDPR will affect now-accepted customer communication techniques they use, like cart abandonment responses, retargeting, mailing list management and staying in touch with returning guests.

https://www.tnooz.com/article/gdpr-hotels-data-protection

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Thanks and have a good day!

An actionable guide to boost sales with your hotel mobile app – Free Ebook

Let’s focus on hotel mobile apps today. With mobile applications gaining limelight, many hotels joined the scramble to develop there own branded apps. However, as our friend Lukáš Kakalejčík, Marketing Specialist at RoomAssistant says, “Having a hotel mobile application is simply not enough. Without understanding its potential, it will be just another tool in your toolkit that would harldy be used for its purpose.”

Don’t let your hotel be the one that sticks with some new piece of technology because it is trendy. Before implementation, learn how it can be beneficial to you and what it can bring to your door. The latest new eBook titled Your hotel in one App: An actionable guide to boost your sales and service with hotel mobile application, gives hoteliers advice on how to get the most from a mobile app in a step by step process.

This eBook is divided into 4 parts. Get started and learn how to –

• Prepare and configure your mobile application.
• Influence your guests to use your mobile application.
• Use the application for marketing, sales and customer service.
• Serve your guests in real time.

Meant for hotels that are in consideration stage or in early development of a hotel mobile app, this ebook will come in handy with some quick tips. As Lukáš quips, “hoteliers are curious about new technology, however, many of them cannot determine if it will be a valuable part of their communication strategy. As mobile apps are not that common yet, they cannot ask their friends from another hotel what it takes and how it works for them. With this eBook, I try to give a particular mindset to hoteliers, so they feel more confident when thinking about mobile applications.

If you think about having hotel mobile application and are not sure how to use its full potential, download this free eBook and be the mobile app rockstar!