The Week, That Was – May 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Estonian luxury hotel recommends RateTiger for channel connectivity

The Three Sisters Hotel, a luxury boutique property has recommended RateTiger, powered by LiveOS, for fast and seamless connectivity for effective online distribution. The hotel has been using RTConnect, the SaaS based distribution solution by eRevMax to maintain real-time data transfer between its property management system and online sales channels for the last three years, resulting in an increase in online revenue and occupancy.

https://bit.ly/2wawsWN

5 Distribution dilemmas that hotels must tackle now

From blurring distribution channels to rising commissions and defensive pricing, it is a challenging environment but hotels are fighting back, finds a recent white paper.

https://www.eyefortravel.com/revenue-and-data-management/5-distribution-dilemmas-hotels-must-tackle-now

Hotels need to learn, remember and predict a guest’s specific preferences to offer them a unique, sellable combination.

In an attributed-based model, the concept of room types is eliminated; instead consumers select from a list of attributes – for example a king bed with a sea view on a high floor – to creating a room that meets their needs. Each attribute adds an incremental price to the base room rate.

https://www.traveldailymedia.com/personalisation-2point0/

Booking.com decoupling attractions bookings from hotel reservations

Booking.com is expected to announce Wednesday at a conference in Europe that it is debuting an offering in 10 European and Middle Eastern cities that enables customers to book tours and attractions on a standalone basis without having first to book a hotel room.

https://skift.com/2019/05/15/booking-drops-hotel-requirement-to-book-tours-and-activities/

Hotels: Navigating the complexity of online travel

Rather than resisting new technology and global players, Expedia has called on the hotel industry to be optimistic about the opportunities that lie ahead.

http://www.travelweekly.com.au/article/navigating-the-complexity-of-online-travel/

Google experiments with new hotel search layout

Google continues to iterate on its hotel search interface and experience for destination searches. In a new testing experience, clicking on any property in the local pack directs a user to the hotel search page. The clicked property has its card pinned to the top of the page with property information expanded to the full width of the card section.

https://koddi.com/google-experiments-with-new-hotel-search-layout/

Two-way chat, a game changer for guests and revenue

By incorporating chat and messaging features within a native app (versus integrating third-party apps), hotels own the experience, data, and security.

https://medium.com/runtriz/two-way-chat-a-game-changer-for-guestsand-revenue-96092dbb7fc

Winding Tree executes “first” hotel booking transaction on public blockchain

The company’s distribution platform was successfully tested by Hobo Hotel Stockholm, a member of the Nordic Choice Hotels group, completing the first-ever hotel booking on a public blockchain.

https://blocktribune.com/winding-tree-executes-first-hotel-booking-transaction-on-public-blockchain/

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

 

 

Estonian luxury hotel recommends RateTiger for channel connectivity

The Three Sisters Hotel, a luxury boutique property has recommended RateTiger, powered by LiveOS, for fast and seamless connectivity for effective online distribution. The hotel has been using RTConnect, the SaaS based distribution solution by eRevMax to maintain real-time data transfer between its property management system and online sales channels for the last three years, resulting in an increase in online revenue and occupancy.

Located within the 16th century walls of Tallinn’s fabled Old Town, the Three Sisters, a member of the exclusive Relais & Chateaux, is a 5-star boutique hotel offering 23 rooms. The revenue management team is leveraging RTConnect to update rates and inventory in real-time across all major global channels and metasearch sites and receive reservations directly into its PMS. They also use the advanced analytics available on the LiveOS dashboard to go beyond traditional revenue management, and incorporate customer behavior, dynamic pricing, segmentation, distribution and marketing to optimize revenue potential.

We are very satisfied with RateTiger. The two-way connection is very important to us. We are very pleased with the personalized support and excellent response time,” said Anna Grigoruk, Hotel Manager, the Three Sisters Hotel.

As a technology partner, we are committed to developing superior connectivity with a range of online sales channels for our client hotels to make the best use of their distribution mix. RateTiger and LiveOS have been built with a vision to make online sales simpler for hotels, and this recommendation is a testimony to that,” said Alin Lazar, Regional Sales Director – EMEA, eRevMax.

The Week, That Was – May 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands in Indonesia with new demand partner

Indonesia based Hoterip.com, one of the fastest growing online travel agencies in Asia, has completed two-way XML integration with travel technology specialist eRevMax to offer online channel management and reservation delivery solution to its growing base of hotel customers. The seamless interface will allow hotels using RateTiger and RTConnect platforms to update rates and availability and receive reservations generated through the channel in real-time

https://bit.ly/2vKR1Jj

Online Reviews Still Important But Craze is Slowing Down

Revinate published their 2019 Global Hotel Reputation Benchmark Report, filled with insights to help travel marketers compare and optimize their own online reputation management approach. Google gas overtaken Booking in the #1 position, as both sites are now dominating the field, with TripAdvisor coming in as distant third. While 74% of reviews were posted on four sites in 2017, a greater percentage is now contentrated in only the top 3 – Google, Booking and TripAdvisor.

https://fredericgonzalo.com/en/2019/04/10/online-reviews-still-important-but-craze-is-slowing-down/

Hotel industry has to invest more in technology

For some, the hotel industry requires a fundamentally different notion to how it sells and packages merchandise, physical goods and experiences.

http://hotelnewsnow.com/Articles/295159/Hotel-tech-execs-call-for-industry-to-invest-partner

Customer loyalty in a hyper-segmented hotel landscape

While many hotel branding companies have recently announced reforms in their rewards structures, their programs are still primarily based on a point redemption system.

https://www.hotel-online.com/press_releases/release/customer-loyalty-in-a-hyper-segmented-hotel-landscape#When:18:20:44Z

Webinar: Drive loyalty through a personalized journey

In this webinar, experts from leading hospitality and hotel tech companies will share their insights and strategies on how to enhance customer loyalty.

https://bit.ly/2Ha6yc1

What impact Airbnb might have on the hotel industry in another recession

In 2008, Airbnb was only just launching and really wasn’t a major player, however things may be a little different the next time around, as consumers booking habits have changed and their accommodation preferences have evolved.

https://bit.ly/2HggAHF

Corporate travel: Sabre survey reveals trends shaping booking behaviour in Asia Pacific

Sabre reveals the results of a survey that compiles insight from over 70 corporate travel management companies (TMCs) from across Asia Pacific, revealing the latest trends in terms of regional bookings.

https://prn.to/2PYbFPn

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

 

 

The Week, That Was – May 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands in Mexico with Grupo Hotelero Santa Fe

Grupo Hotelero Santa Fe (GHSF), one of the leading Mexican hotel companies, has put its trust in award-winning RateTiger Channel Manager and Price Shopping solutions to grow its online business.

https://bit.ly/2WkB0pe

How to train staff on distribution channel conversion

Front-desk employees have the power to encourage known regular guests to book direct. Here are some tips on how to help train your front-line staff on increasing conversions.

http://www.hotelnewsnow.com/Articles/294917/How-to-train-staff-on-distribution-channel-conversion

How OTAs optimize conversion across the customer journey

According to the latest Travelport research, 64% of travelers who have researched a trip with an OTA, but did not go on to book, say they prefer to book with suppliers.

https://www.phocuswire.com/Optimize-conversions-across-customer-journey

Facebook bid multipliers for hotels

Bid multipliers enable the use of complex, customized bidding strategies without the need to create several different ad sets with relatively small audiences.

https://koddi.com/facebook-bid-multipliers-for-hotels/

Research sheds new light on the impact Airbnb has on the hospitality industry

The findings suggest that in some cases, the presence of Airbnb can help attract more demand in some markets while challenging the traditional hotel pricing strategies.

https://bit.ly/2WpiiwE

Trivago greatly increases its participation in Google Hotels

Buying Google Hotel Ads, which places an advertiser’s hotel rates in Google Search, Maps, and Google Assistant, gives Trivago higher visibility around the world, Chief Financial Officer Axel Hefer told analysts Wednesday during Trivago’s first quarter earnings call.

https://skift.com/2019/05/01/google-hotels-prompts-trivago-to-increase-advertising-in-50-global-markets/

Amadeus: Hotels shift from transactional to experiential paradigm predicted within five years

Replacing legacy technology with cloud-based system will enable the hotel sector to transitioning from a transactional to an experiential relationship with its customers.

https://www.travolution.com/articles/111188/hotels-shift-from-transactional-to-experiential-paradigm-predicted-within-five-years

10 Great Mother’s Day Campaigns to Draw Inspiration From

Mother’s Day marketing paradoxically can be both easy and difficult for brands. To stand out, a campaign either must execute perfectly on the standard approaches or add an original twist. What do these sorts of exceptional takes on Mother’s Day look like? Here are ten campaigns from previous years that every marketer can draw inspiration from.

https://www.hospitalitynet.org/opinion/4093126.html

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

eRevMax expands in Mexico with Grupo Hotelero Santa Fe

Grupo Hotelero Santa Fe (GHSF), one of the leading Mexican hotel companies, has put its trust in award-winning RateTiger Channel Manager and Price Shopping solutions to grow its online business.

Various brands of the group including Krystal Hotels and Resorts, Krystal Urban Hotels, Hilton Puerto Vallarta Resort and Hilton Garden Inn Monterrey Airport, among others, have been managing their online distribution via RateTiger’s intelligent solutions, powered by LiveOS. The group benefit from real-time visibility into property level business performance to monitor and improve key metrics like rate, booking production, pace and compliance in a centralized manner.

Located in Mexico City, Grupo Hotelero Santa Fe is leveraging RateTiger’s Channel Ecosystem with over 450 online sales channels to connect and distribute on better producing OTAs, resulting in an increase in occupancy and profits. The revenue management team relies heavily on the ISO and PCI certified solutions that eRevMax offers. It leverages RateTiger’s on-demand rate shopping reports to monitor competition and price movements to take informed rate decisions.   RateTiger, powered by LiveOS, is a simple tool that provides ease of connectivity and making quick updates across all channels, saving a lot of time and effort. The support team is very good, and we have had a great experience with eRevMax,” said Iván Tapia, E-Commerce Manager, Grupo Hotelero Santa Fe. “Mexico is one of our key markets in Latin America and we are happy to see that our clients like to use our products. This recommendation is a testimony to our commitment to making online distribution easy for hoteliers. We have invested in building a stable and secure distribution network. Our solutions simplify operations, improve efficiencies and give hoteliers time to focus on strategy,” said Julian Lindt, Latin America Sales Director, eRevMax

The Week, That Was – April 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Upscale hotel in Dubai recommends RateTiger, powered by LiveOS

Dubai based Golden Tulip Media Hotel, has recommended eRevMax distribution solutions for smooth and seamless connectivity with all its online sales channels. The property, which has been using RTConnect – the XML gateway for online distribution, has increased its market penetration resulting in revenue and occupancy growth.

https://bit.ly/2UGexBl

Top Tech Trends for Driving Your Hotel Revenue

With the constant evolution of technology and new trends coming and going, its important for hotels to keep a track of what is happening around them. Knowing the impact of new technology and how it can affect revenue is key to running any business successfully today. The same applies to the travel and hospitality sector which is one of the most dynamic industries today. Given the huge dependence on guest behavior, hoteliers need to know how to influence key decision makers and be visible at every key touch point. Here are some upcoming trends that we feel will have an impact on the industry and hoteliers should take notice and prepare well in advance.

https://www.erevmax.com/blog/index.php/2019/04/top-tech-trends-for-driving-your-hotel-revenue/

Behind Airbnb’s bet on show business to hook travelers

Airbnb has ambitions to develop a slate of original shows to whet customers’ appetite for travel. The strategy is crucial for the company, which is privately valued at $31 billion and is gearing up for an initial public offering of stock expected next year.

https://www.reuters.com/article/us-airbnb-hollywood-exclusive/exclusive-behind-airbnbs-bet-on-show-business-to-hook-travelers-idUSKCN1S014P?il=0

Oracle: Mobile is key to boosting hotel guest experiences

A whopping 91 percent of hotel executives surveyed by Oracle said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization’s ability to adopt and deliver those mobile experiences.

https://www.oracle.com/corporate/pressrelease/mobile-is-key-to-boosting-guest-experiences-042319.html

Google updates qualified rates in hotel ads on desktop

A qualified rate is a type of fenced rate that is shown to the user when a reduced loyalty program price is available through the property’s official site.

Google’s newest desktop user interface features the caption “GET PRICE” in all-caps, a larger font size, and in an eye-catching traffic-light green color.

https://koddi.com/qualified-rates-update-google-hotel-ads/

Google’s Touring Bird plots big expansion of tours and activities service

Touring Bird is expanding its coverage of tours and activities in cities around the world by a magnitude of 10X.

The massive jump from its official launch number of 20 in September 2018 to 200 this week comes almost a year to the day since the Google Area 120-run search engine was first tested in the open market.

https://www.phocuswire.com/Touring-Bird-expands-200

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

 

Golden Tulip Media Hotel improves online exposure with RTConnect resulting in occupancy growth

Dubai based Golden Tulip Media Hotel, has recommended eRevMax distribution solutions for smooth and seamless connectivity with all its online sales channels. The property, which has been using RTConnect – the XML gateway for online distribution, has increased its market penetration resulting in revenue and occupancy growth.

The highly competitive Dubai hotel industry is characterized by oversupply of rooms in the city, smaller booking window and high-volume online bookings. Being popular choice of guests, not having the ability to immediately update its rooms and rates was a potential handicap for its revenue stream and constant hindrance on staff.

Prior to RateTiger, Golden Tulip Media Hotel has tried various channel managers to update rates and allotments on different OTAs but there was still a lot of manual task involved. Finding a viable option to solve this became a priority and the revenue management team opted for RateTiger Connect, powered by LiveOS platform, earlier this year.

“This partnership has been wonderful for Golden Tulip Media Hotel. RateTiger has helped integrate many online channels accurately and interfacing with the property management system. Simplicity of the setup, integrating a new channel or modifying an existing one is programmed in a very efficient way. Customer support is great, I like the speed at which my inquiries are answered. And the user interface for the LiveOS dashboard is very comprehensive,” said Moataz Tawfik, Revenue Ecommerce Manager, Golden Tulip Media Hotel.

RTConnect’s pooled inventory model allows the property to continuously distribute rates and availability to multiple booking channels, and deliver updates back into its property management system (PMS) in real-time, without worrying about overbooking. eRevMax’s stable 2-way XML connection with all leading online sales channels have allowed to them to easily connect with better performing OTAs. They can monitor their booking trends across all channels on a single reporting dashboard to react instantly with a more effective distribution strategy.

We have invested in building stable connectivity with around 450 OTAs and technology providers. Our solutions simplify the operations, improve efficiencies and give hoteliers time to focus on strategy. Being trusted by a prestigious property like Golden Tulip Media Hotel for streamlining their online distribution shows how well we deliver when it comes to best-in-class technology and premium customer service,” said Ram Mohan Dubey, Regional Sales Director APAC/MEA, eRevMax.

RTConnect, eRevMax’s enterprise connectivity solution delivers real-time connectivity between CRS/PMS, electronic sales channels including GDS, OTAs, IDS, Metasearch Engines, Wholesalers, Tour Operators and other travel sales companies processing online hotel bookings. It supports full enterprise integration with 2-way XML connectivity; all delivered in a Software-as a Service (SaaS) model for hotels across the board.

Meet the team at ATM Dubai from 28 April – 1 May 2019 to see how we can help automate distribution and improve revenue opportunities for your hotel. Book a meeting today – https://bit.ly/2v7fYye

The Week, That Was – April 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Expedia research finds price and guest rating gazump brand in hotel selection

Expedia Group and Unabashed Research have released a study that shows price and guest ratings are more important than brand value when it comes to hotel property selection.

The study of more than 900 consumers shows that independent hotels can more effectively compete today with their branded competition

https://www.travolution.com/articles/110976/expedia-research-finds-price-and-guest-rating-gazump-brand-in-hotel-selection

 How to Boost Hotel’s Repeat Business – 7 Steps to Follow

Hotel businesses can be intriguing and filled with challenges – whether in bad or good times. When there is high vacancy, you need to pamper your guests well, so that they come back again and you can get more customers. When your hotel is filled chock-a-block, you need to ensure that the requirements and requests of each guest are cared for in a proper way. Here are 7 steps to help you boost the repeat business of your hotel.

https://www.erevmax.com/blog/index.php/2019/04/how-to-boost-hotels-repeat-business-7-steps-to-follow/

eRevMax announces strategic partnership with Kuwaiti technology provider EEMC

Kuwait based hospitality solution developer EEMC has partnered with leading hotel connectivityprovider, eRevMax to deliver advanced channel management solutions to its hotel customers. eRevMax has signed an agreement with the company making them an official sales representative of RateTiger, the award-winning integrated channel manager, rate intelligence and connectivity solution for hotels.

https://bit.ly/2vbmdRG

The 2019 Hotel Reputation Benchmark Report

Now in its fourth year, the barometer analyzed 427 million online guest reviews from 140,000 properties across 200 countries over the past two years.

https://www.revinate.com/blog/the-2019-hotel-reputation-benchmark-report-is-here/

Airbnb leads $160 million investment in hospitality startup Lyric

The fresh capital brings Lyric’s total raised to $185 million, and will be used to expand its operations and support the buildout of its technology and data platform.

https://venturebeat.com/2019/04/17/airbnb-leads-150-million-investment-in-real-estate-and-hospitality-startup-lyric/

Four things to understand about your hotel data

When it comes to analyzing big data to understand guests and increase direct bookings, there are four key learnings that will help hoteliers compete with the big budgets of OTAs.

https://bit.ly/2UplINW

 How to target today’s tech-savvy travelers

Customer segmentation is an efficient marketing tool, but it won’t deliver long-term sales results. Capturing attention and share of wallet from today’s tech-savvy travelers requires a more personalized approach.

http://hotelnewsnow.com/Articles/294641/How-to-target-todays-tech-savvy-travelers

The future of the hotel CRS

For many CRS companies, the “direct distribution” application is the booking engine. Period. Rate plans and availability from the CRS are distributed to the booking engine in the same way they’re sent to third-party distributors.

https://www.traveltripper.com/blog/the-future-of-the-crs/

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Celebrating Poila Baisakh in eRevMax

The Bengali New Year, popularly known as ‘Poila Baisakh’ is marked with joy and enthusiasm – it is a harvest festivity that marks the beginning of the crop cycle in Bengal and is considered an auspicious day in mid-April.

eRevMaxians celebrated this festival with full fervor – both at home and at work. Member turned up in their traditional best – the women looked gorgeous in colorful sarees while the men looked dapper in traditional kurta-pyjama sets. The entire office was decorated with flowers which created the perfect ambience for the festivities. Here are some sneak peek from the celebrations –

There were fun activities like memory game, ramp show, Bengali speech competition to complement the celebrations, coupled with delicious lunch which added to the merriment!

Kudos to the HR & Admin teams for organizing such a fun-filled day where everything was so well organized! Overall, a fun day with colleagues that helped create a lot of new memories 😊

How to Boost Hotel’s Repeat Business – 7 Steps to Follow

This blog elucidates the 7 hacks that can help hotel owners to build and cement a strong guest-host relationship. Read on to find out more!

Hotel businesses can be intriguing and filled with challenges – whether in bad or good times. When there is high vacancy, you need to pamper your guests well, so that they come back again and you can get more customers. When your hotel is filled chock-a-block, you need to ensure that the requirements and requests of each guest are cared for in a proper way. Here are 7 steps to help you boost the repeat business of your hotel.

1. Offer airport pick-up at night to women

If you have women guests coming to your hotel for the first time, you can make the journey safer for them by offering airport pick-up at night. This can be especially useful if they are not familiar with the city, and are coming in for the first time. Direct airport to hotel transfer during the night can be very useful for them.

2. Focus on add-ons

Additional services and extras can make a big difference. You can focus on their needs for relaxation, such as a selection of coffees and teas and various other refreshments, and also famous books and magazines. Keep devices like powerful dryers, curlers and hair straighteners, and other useful items such as nail polish remover, nail polish, makeup, exercise / meditation mat and more.

3. Offer luxurious items

Try to offer items of luxury that can make guests feel as if they are given a royalty or celeb treatment. The luxurious stuffs can include duvets, sheets, bedding, night table, full-length mirror etc. along with aromatic towels, bathrobes and more. These things can serve to heighten luxury without making you waste all your money.

4. Pay attention to details

Train your staffs to take care of even the smallest details, such as dietary preferences – and having gluten-free and vegan options, knowing about food allergies of guests and more. All these can make your guests feel more relaxed.

5. Have a manned 24/7 front desk

Implement various security measures, including having a manned 24-hour front desk – so that guests can always have someone to ask to for something that they need.

6. Have Chamber rooms

Have a sliding wooden door in every private bedroom with a peephole that can open to the dressing room and lounge area. This can let guests easily order room service and get food delivered without communicating with staffs in your hotel.

7. Have Women-only floors

This can make female travelers rest easy, and ensure repeat business from female customers for your hotel.