How to Promote Your Hotel to Business Travelers?

Business travelers form one of the major groups of travelers, and this group is increasing with time. Expenses on global business travel are expected to rise by 7% by the year 2020, which means hoteliers have to go that extra mile to attract business travelers to their properties. Most of the business trippers like to stay in hotels for face-to-face and corporate meetings. The opportunities for business expansion are very high, which has led to a rise in more room reservations, choosing from amazing foods and more. Here are some tips on how to promote your hotel property to business travelers.

How to Promote Your Hotel to Business Travelers

Use social media platforms

The internet is being used too much these days, and there is high demand for social media channels among vacationers as well as among business travelers. They make use of social media platforms to interact with business experts, update themselves on the latest trends in business and find out what their competitors are doing. You can post ads on Face book, YouTube and other websites to offer multi-media experiences to business trippers. LinkedIn is another robust platform that you can use to reach out to business travelers.

Offer them a wide variety of dishes

Business travelers tend to work for more time while traveling, and do not get the time to choose from the available food options in hotels. They like to choose whatever is offered to them. If you offer them the best foods, they will be impressed. It is a good idea to offer them healthy menu items, and provide them with a variety of healthy snacks such as fruits, yogurt, cereal, self-serve toast etc. Offer them vegan meals and gluten-free foods. Ask them whether they suffer from any food allergy, and offer them meals accordingly, so that they can stay fit and healthy.

Offer real-time services

For business trippers, time is something precious. They often spend much time in moving from place to place – such as shuttles, taxis, airport, home etc – before they arrive for rest or check in or to run for their following appointment. You can keep them satisfied with a fast process, like mobile / online check-in, and gathering all the important data and payment processing before guests arrive. You should also ensure a flexible policy for business travelers’ check-out and check-in times, to let them avoid delays in schedule, making life more convenient and ensuring brand loyalty.

Running loyalty programs

Hotels operate loyalty programs that can encourage guests to come back often. These types of programs can let you boost your brand reputation and value in the market. A flexible loyalty program can help hotel groups as well as independent properties to draw in business trippers, and retain repeat business by providing business travelers with the things that they appreciate – such as discounted stays and free nights.

Try to offer amenities that can make trips less tiring for business guests – such as discounted spa services, complimentary beverages and free transportation services. Loyalty programs can drawn in corporate guests very well, and also collect guest information that can be used further to provide them with more personalized services.

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How to Increase Bookings from Hotel Booking Website?

These days, it is important for hospitality businesses to have a website of their own. Whether you have a small hotel in a quiet town in the country or running an independent hotel or managing hotel chains in some of the best destinations across the world, you have to know how to develop and design a hotel website that grabs the attention of your targeted market and makes travelers interested enough to drive bookings. When you are building a website for your hotel property, here are some important factors that you have to take into account.

How to Increase Bookings from Hotel Booking Website

Brand

You would like your website visitors to keep your hotel brand in consideration. For this reason, you have to consistently showcase your brand through your whole website. A lively color scheme and logo will let you establish a wonderful identity and let you associate with your target audience and establish a personal relationship.

Target market

Your site’s features have to be appealing to the wants and needs of your target market. In case your hotel is targeted at luxury vacationers, you have to post lovely images of the fantastic amenities in your hotel property. Post content that can be attractive to your audience. If you like to draw travelers who are from the millennial generation, your photos have to feature active, young adults who enjoy your property completely.

Booking form

Guests have to make the booking experience on your site a simple experience. This is the reason you have to spend on a hotel reservation engine that can be used easily and which also lets you boost conversions. It is also essential that you integrate a major call-to-action message such as “Book Now” to grab the attention of users.

SEO plans

There is no point to spend on a new site in case it cannot be found on the Google SERPs (Search Engine Results Pages). Make sure that your website content is properly optimized to rank for keywords that are relevant and is a vital factor in drawing traffic. Your SEO (Search Engine Optimization) plans are necessary to consider.

Site speed

Your website has to load fully and quickly in just a few seconds. Otherwise, your hotel can be at risk of losing potential guests to competitors. Make sure that your hotel site is designed to be fast loading. Keep in mind that even a delay of 2 – 3 seconds can make users impatient enough to go to the website of your competitors and opt for whatever they have on offer, even if it means opting for a more expensive deal.

Mobile capabilities

You require a website design that is responsive, and your hotel site builder has to assist you in achieving the same. A responsively designed hotel site can let your users navigate easily to your site – whether they use a mobile device or a desktop. The booking engine for your hotel should also accept mobile reservations, given that more and more travelers are making bookings with mobile devices. It can enhance the experience of users, and aid your SEO efforts.

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BW Belgium Achieves 5% Revenue Growth in 2012

Hospitality Solutions has reported 5% growth in revenue for Best Western Belgium with a slight increase in direct online sales for the regional property portfolio. The Group which is using RTSuite in its 25 properties has achieved this growth by using RateTiger channel manager and pricing reports, to improve benchmarking and visibility of prices and packages across third party sales channels (OTAs), while systematically improving operational efficiencies for the revenue management team.

“By implementing a quality standard in strategy and technology we can homogenize the sales environment for hotels to make it easier for all staff members to understand. RateTiger, for example, will allow any member of staff to simply Close-Out the hotel across all sales channels should it become fully-booked. This control ensures we maintain good relationships with OTAs.” said Michael Thiry, Distribution Manager.
The key strategy for Hospitality Solutions was to draw reservations from OTAs towards the direct brand website of the member property. In 2012 OTAs achieved a minimum revenue increase of just 1.02%, compared to the 5% increase in overall revenue performance. 
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