One of the finest luxury boutique hotels in Czech Republic, Hoffmeister Hotel & Spa has partnered with eRevMax to expand business exposure and optimize online revenue. The five-star luxury property has been using RateTiger ChannelManagement Solution for managing availability, rate and inventories (ARI) across their online distribution mix.
“RateTiger is a must have hoteliers tool in 21st century allowing you to effectively balance all the material variables in the hoteliers profit/occupancy/rates/distribution costs/channel parity equation,” said Petr Novotný, Sales Manager, Hotel Hoffmeister & Spa.
Hotel Hoffmeister is built in Mediaeval Roman architectural style of the 15th century, sales 45 spacious apartments across various channels. The hotel offers its guests a worry-free time in a Roman bath style jacuzzi, soothe their body and mind while trying signature massages – relaxing, detoxifying and chocolate one or pamper themselves in a Beauty Parlour.
Harbor Hotels, one of the leading hotel chains in Brazil catering to the superior and economy segment, has selected eRevMax to increase their online sales and boost distribution exposure. RateTiger Channel Manager will help them to update rates and inventory in real-time across all third party channels simultaneously from a single platform, while bringing down the cost of booking acquisition.
“RateTiger gives us instant control over inventory distribution, allowing us to handle more product types while automating the process. The diversification of product and exposure will have a positive impact on hotel bookings.” said Josmar de Almeida Director, Commercial, Harbor Hotels.As the FIFA World Cup kicks off in Brazil and over 4 million tourists expected to arrive for the
event, Harbor Hotels is looking at increasing their online presence and target new markets to reach out to more potential customers.
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This year’s edition of Supranational Hotels Conference took place at County Hall Park Plaza, London last week. The event meant exclusively for Supranational members offers them the opportunity to network with peers and leading industry figures, participate in seminars on key industry topics and conduct one-to-one meetings with invited consortia and corporate clients.
Chaired by its Managing Director, Cho Wong, the conference witnessed interesting discussions on various topics including Total Revenue Management, Outlook on Corporate Travel, Reputation Management and Corporate RFP.
Michael McCartan, CEO, eRevMax, one of the speakers at the conference, took the opportunity to announce RateTiger’s selection as the preferred supplier and Channel Manager of Choice by Supranational Hotels.
He presented on The Distribution Landscape in 2013 – outlining the impact online travel has on total hotel bookings. Today, one in six travelers prefer to book online. They visit between 17 – 20 websites and check reviews before finalizing accommodation. Hotels need to ensure they are visible at every important touch point to get customer’s attention. However given the wide variety of channels it is difficult for them to identify the best demand generators from among the ever expanding channel universe.
Further, more channels mean more updates. The only way out is leveraging technology to automate distribution and avoid getting tangled in the channel-web. By utilizing a smart channel manager, hotels can collect and access the multitude of data in their systems to analyze rates, market pricing trends, competitor selling activities, historical and trend information to achieve the best possible room rates from the most desired guests.
Michael shared suggestions and examples on how to drive direct online bookings and how hotels can optimize product value through innovative room packages, new promotions and better positioning across different online distribution channels. The idea was to help hotels deal with the distribution challenge efficiently!
The conference was followed by interactive sessions where I got a chance to speak to member hotels about managing distribution and optimizing revenue strategy through RateTiger solutions.
Cristina Blaj is Sales Manager – UK, Ireland and Scandinavia at eRevMax and has gained extensive experience in the hospitality industry. She is based out of London and can be reached at firstname.lastname@example.org