Travel and Holidays – What Does the Future Hold in Store?

Every day, new marketing techniques and tools are launched almost every week – which increases the complexity of the marketing sector. Experts have different ideas and opinions about how holidays will be like two or three decades from now. The possibilities are limitless.

Virtual travel will be ‘in’:

Travel is likely to become virtual In the future. By the year 2050, holidays for most people will be about enjoying the popular as well as not so popular attractions of the world from the comfort of home. Time travel will be in, and it will be possible for travellers to visit New Orleans before Hurricane Katrina ravaged it or seeing the Pyramids right after their completion – all through virtual reality. They will be able to customize their surroundings and the weather, and also get a digital tour guide. They can also make situational or hypothetical travel – such as visiting the Taj Mahal without the tourists. This will help them remove the stress of travel without needing to visit the locations actually.

Travel and Holidays

More personalized travel experience:

Travel brands, in order to get brand recognition and loyalty, need to make use of customer data in such a way that shoppers can get value. The travel marketing techniques are likely to be made more personalized to help customers find the most relevant travel products and ideas for their choices – whether it comes to room, hotel, airline, airport or occupancy duration type.

Smarter Retargeting:

While retargeting has existed for quite a few years, it is expected to see more innovation. Travel companies will use live user session user profiling in real-time, which would allow a smarter retargeting that offers more relevant recommendations and information to users. For travel brands, it can increase the ROI significantly on every interaction.

Use of Chatbot technology:

Travel brands are making increasing use of the chatbot technology from companies such as Amazon, Expedia and Skyscanner, in an attempt to pre-empt the purchase requirements of customers. The use of Cortana or Alexa can be expected sooner rather than later.

Use of PWAs (progressive web apps):

These come with all the good things about mobile websites and mobile-based applications. These are delivered online and act just like native apps. PWAs help sell holidays quickly and form an important part of the overall user experience. The programs also operate in areas with inferior connectivity or in those spots where connectivity drops and comes – as in cars or trains. These will help travellers on the move.

Get Hotel booking channel manager software at https://www.erevmax.com/ratetiger/ratetiger.html.

How to Know When Your Hotel Property Management System Needs a Change?

Property Management System (PMS) is important for hotel properties, and here are a few signs to indicate when it needs a change.

With changes in time, the needs of your hotel tend to change and the goals and requirements of your hotel property, staffs and guests change as well. The Property Management System (PMS) of your hotel has a short longevity. Here are a few signs that will indicate when your PMS needs a change.

hospitality property management software

Less control / idea about hotel operations

The main purpose of a Property Management System is to smoothly manage the operations of your hotel. The long-term success of your hotel depends on a PMS that satisfies the reporting requirements of your hotel. In case the existing system makes it impossible or tough for you to generate the numbers required for your business’ growth or evaluation, you should look for a new PMS that makes the job easy. With a good PMS, you can create customized reports and filter, export and sort the data that you need.

Your existing PMS frustrates employees

The actual worth of a PMS is defined basically by those who use it every day. If your staffs complain that the existing system in your organization is buggy, slow and comes with poor support, it is better that you get in touch with a new PMS that is known to offer a better user experience and uptime. A strong Property Management System makes even complicated tasks simpler, and ensures that everything is automated and each process is streamlined.

Your PMS requires 3rd party app integration

With PMS, it is often complained that these do not integrate or important communication tools and features cannot be implemented fully. If the existing PMS in your workplace is showing its age, and seems to be outdated enough as far as features and integration go, it is important to go for a new one. It is important for your PMS to be cloud-based and ensure that its data can be accessed in real-time in all departments.

You are paying higher maintenance and vendor support costs

If the support and service for your PMS is costing you in terms of money and time, and your business productivity has taken a hit as well, you need a change in the system. With on-site systems, continuous upgrades are involved and these can become costly.

Need for better ROI

With a cloud PMS, you can save on the initial expenses involved with costly software and hardware, thus reducing your overall ownership expenses. These are designed to offer more security, reliability, data backups and high performance.

Whether a guest books a room online or with a tour operator, your PMS stays updated through RateTiger. Contact us today – marketing@erevmax.com

Are you at FITUR 2017? Meet RateTiger at Stand 8D08



The whole Spanish travel industry assembles every January at Feria de Madrid for the international tourism trade fair – FITUR. 

Hotel technology expert eRevMax – the company behind leading channel manager and rate shopping brand RateTiger, is currently there to meet hoteliers and discuss their connectivity needs. If you are at FITUR, drop in to Stand 8D08 for a quick chat.

Company COO Yoram Ben-Zvi who is attending the event says “Spain is one of our biggest markets in Europe. Over the years, we have studied the region closely and observed that the consumer buying journey has evolved like never before. Guests increasingly expect top of the line personalized services from hotels. To help hotels focus on their key task of serving guests, eRevMax continues to develop technology solutions to help automate their back-end distribution and rate shopping requirements.”

Spanish hotel groups including NH Hotels, Vincci and Acta Hotels have been using eRevMax solutions for their distribution and connectivity needs over the years.

While RateTiger channel manager continues to lead the market, eRevMax has now launched LIVE OS, an innovative new platform that brings multiple hotel service providers together so hotels can easily manage them from a single screen. Various international hotels chains have already signed up for LIVE OS and eRevMax is keen to showcase it to Spanish hoteliers who are considered to be early adopters when it comes to new innovative technology solutions.

To book a meeting with us, contact marketing@erevmax.com today.

LaTour Hotels and Resorts selects RateTiger Channel manager to boost occupancy

One of the leading Hospitality Management and Rental Accommodations Travel Company in US, LaTour Hotels and resorts has selected eRevMax to boost its online bookings and expand online presence. Multiple properties of the California-based group are using RateTiger Channel Manager for managing availability, rates and inventory (ARI) across online sales channels.

Commenting on the partnership Lauren Doran, Director of Sales and Marketing at LaTour Hotels and Resorts said, “We wanted to be more proactive and promote our rates and inventory on various channels to boost occupancy. eRevMax is recognized for its product quality and superior service – the implementation of RateTiger has resulted in faster and extensive rate and inventory management allowing us instant control over our distribution processes and online sales.”
The group has presence over multiple cities of United States, Mexico and Venezuela and delivers highly personalized vacation experiences at four-star golf, ski, urban and oceanfront properties. Properties of the group using RateTiger Channel manager can sell rooms from an allocated pooled inventory across multiple channels automatically.

Read full story here

Oakwood selects RateTiger for channel management and competitor intelligence

Oakwood Hospitality Group, the world-class accommodation provider has selected RateTiger Channel Manager for its twelve properties to manage rates and availability across multiple sales channels from single platform.
We are looking at implementing a channel management system that helps us achieve rate parity efficiently. RateTiger will help us save valuable time and give us a better overview of the market, enabling us to concentrate on the strategic aspects of marketing,” said Tabatha Ramsay, Vice President Sales, Marketing and Revenue.

The group has 28 properties in 15 cities across eight countries and territories, operates under three brand names Oakwood Premier, Oakwood Residence and Oakwood Apartments which offer distinct guest experiences to cater to different lifestyles. Leveraging RateTiger solutions Oakwood Asia can maximize its revenue opportunity and reduce its distribution costs by quickly and efficiently increasing its distribution reach.


HMH Partners with eRevMax to Improve Online Sales for its Hotel Portfolio

Hospitality Management Holdings (HMH), a Dubai-based property management group, has announced that it plans to expand its portfolio with five new hotels opening this year alone, which has meant an urgent need for a rate and inventory management system to ensure all properties, both old and new, are digitally standardised. HMH CEO Laurent A. Voivenel was familiar with RateTiger Suite via word of mouth (WOM) marketing, and has recently completed integration with the software that allows for two-way real time ARI updates for all properties which meets the group’s growing demand for efficient and effective management systems. HMH anticipates that RateTiger Suite will boost revenue whilst being simple to execute.


Read full story here

Sailing to the Utopia – with young minds

The last few months have been exciting times for the eRevMax CSR team. Lot of activities and engagement have motivated the kids and us and brought out new facets in our persona.
eRevMax tied up with Hypokrites, a renowned Kolkata based theatrical group, to groom the children to present a play at ‘Porjas’ – an annual play festival. January saw exhaustive preparations with members from eRevMax and Hypokrites involved with moulding the children and making them stage-ready.

Beginning of February saw the participant children delivering a beautiful and fun play titled “Ghoom Ghoom Class Room”  showcasing children sleeping in a classroom dreaming about their aspirations and then waking up to harsh realities of life. I played the role of a school teacher who motivates the children to pursue their dreams with fervor – this fills them with determination to achieve their goals in life. The play ends on a happy note showing their dedication and pursuit of excellence in their chosen fields.











The idea of the whole exercise was to groom the children, expose them to performing arts while at the same time inspiring them to dream and continue to believe ‘I Can’.

Further we also conducted a drawing competition for the children this month and were pleasantly surprised by their creativity. Here are the winning three drawings showcasing daily life in a village setting – 


These activities have definitely added more depth to my thought process and a new dimension to my life. It’s an enriching experience working with these children, sharing their dreams and encouraging them to attain those dreams.
I invite all of you to join our CSR initiative and bring a difference – in our own way!

Ranadeep Mitra is a Project Coordinator at eRevMax and works closely with the Integration teams to help coordinate ongoing projects. Ranadeep can be reached at ranadeepm@erevmax.com

Rocco Forte Hotels partners with eRevMax for real-time price intelligence

Rocco Forte Hotels, a collection of luxury brand operating throughout Europe, has partnered with eRevMax to maintain their everyday business plan. Using RateTiger Shopper, Rocco Forte Hotels have been able to determine and identify trends in competitor pricing, allowing them to amend their own rates as necessary in order to attract customers and boost sales whilst still maintaining adequate revenue. Group Director of Revenue Management at Rocco Forte, Christopher Cooper, has found that the integration with RateTiger Shopper has encouraged ‘more intuitive rate decisions’ and formed a more solid revenue strategy. Further, they will also get benefit from eRevMax’s new Managed Reports service, a high end accurate data to be delivered directly in their email id.
rocco-forte

Hotel channel management leader revamps Enterprise Connectivity Platform

eRevMax International today announced the launch of a new website focused on ‘Connect by eRevMax,’ its enterprise connectivity solution focused on providing hotel companies with a centralized distribution solution. “Connect’s rebranding represents our evolution and strategic direction,” said Greg Berman, Chief Operations Officer, eRevMax International. “We are making key, targeted moves as we align product in support of our customer-centric business strategy.”

Connect, formerly known as RTConnect, the electronic distribution XML gateway for the hospitality industry, provides connectivity for rate and inventory distribution, and reservation delivery to existing hotel management systems. It enables hotel chains to centralize their distribution strategy by managing sales channels for all its properties in real-time directly from PMS / CRS through the web-based Connect Control Center.
The launch of the Connect website will provide a new visual identity – www.erevconnect.com, giving customers all the information about product features, benefits and latest updates.

Click here for the full story.

Increase online revenue – The Ola Hotels’ way

Spanish hotel group Ola Hotels has increased its online hotel revenue with the help of an automated rate & inventory management solution from eRevMax. The revenue management team of Ola Hotels is using RateTiger’s hotel Channel Manager to sell rooms from an allocated inventory pool from each of the properties across multiple channels simultaneously.

Commenting on this partnership Aleix Alcover, eCommerce Manager, Ola Hotels said “We have introduced a new pricing structure and are updating our rates in real-time across 8 online sales channels. In the last two months since we have started using RateTiger, our online revenue has been steadily growing. Thanks to real time competitor benchmarking reports, we can respond to market dynamics in real-time”. All reservations made on these online travel sites are captured, and available inventory is automatically redistributed for the hotels to sell last-room availability thus eliminating the chance of overbooking.
Read the full story here.